Mrs. Bectors Food Specialities Limited

Mrs. Bectors Food Specialities Limited

Mrs. Bectors Food Specialities Limited confirmed a Rs 1 lakh penalty imposed by the Central Consumer Protection Authority (CCPA) for misleading '100% Atta Bread' claims, clarifying that '100% Atta' referred to the flour source. The company noted that the penalty is below the Rs 10 lakh threshold for immediate disclosure, allowing quarterly reporting. Mrs. Bectors plans to challenge the order and has already proactively committed to FSSAI to discontinue the descriptor usage. The company asserts that the incident has no material financial impact.

Mrs. Bectors Food Specialities Limited

The National Stock Exchange (NSE) has sought clarification from Mrs. Bectors Food Specialities Limited concerning a news report. The report indicates that the Central Consumer Protection Authority (CCPA) has fined Storia Foods and English Oven (a brand of Mrs. Bectors) INR 1 lakh each. The penalty was imposed for alleged misleading "100%" claims on their food product labels. The company's official response to this regulatory inquiry is currently awaited.