Mrs. Bectors Food Specialities Ltd
Clarification on the news item appearing in Media/ Publication
Mrs. Bectors Food Specialities Ltd clarified a news item regarding a Rs. 1 Lakh penalty imposed by the Central Consumer Protection Authority (CCPA) for allegedly misleading claims of "100% Atta Bread". The company states the CCPA misinterpreted the term, as it signifies whole wheat as the sole flour source, not 100% atta content, and noted its packaging already disclosed 87% atta content, above the 75% minimum. The company is seeking legal advice to challenge the order and has already informed FSSAI of its voluntary decision to discontinue the "100% Atta" descriptor in a phased manner. It considers the penalty immaterial and below the threshold for immediate disclosure, asserting no material financial impact.