Shareholding increase in step-down subsidiary - Pratyaya E-Commerce Private Limited

August 14, 2026 BSE Limited National Stock Exchange of India Limited Scrip code: 535755 Symbol: ABFRL Sub.: Shareholding increase in step-down subsidiary - Pratyaya E-Commerce Private Limited Ref.: a. Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015 (“SEBI Listing Regulations”) and b. SEBI Master Circular No. HO/49/14/14(7)2025-CFD-POD2/I/3762/2026 dated January 30, 2026 (“SEBI Master Circular”) With reference to the captioned subject, we wish to inform that Aditya Birla Digital Fashion Ventures Limited (“ABDFVL”), a wholly owned subsidiary of the Company has today i.e., August 14, 2026, purchased an additional 6.21% equity shares of its subsidiary Pratyaya E-Commerce Private Limited (“Pratyaya”). The transaction is in accordance with the terms of the Share Subscription and Shareholders’ Agreement dated June 23, 2022 with pre-defined milestones for increase in stake of ABDFVL in Pratyaya through stake purchase/secondary transaction. Consequent to the above, holding of ABDFVL in Pratyaya has increased from 87.57% to 93.79%. Brief details in accordance with the SEBI Listing Regulations read with aforesaid SEBI Master Circular are annexed herewith as Annexure A. The above is being made available on the website of the Company i.e., www.abfrl.com. This is for your information and record. Thanking you. Sincerely, For Aditya Birla Fashion and Retail Limited Rajeev Agrawal Company Secretary & Compliance Officer ACS 18877 Encl.: As above ADITYA BIRLA FASHION AND RETAIL LIMITED Registered Office: Piramal Agastya Corporate Park, Building ‘A’, CIN: L18101MH2007PLC233901 Website: www.abfrl.com 4th and 5th Floor, Unit No. 401, 403, 501, 502, Tel.: +91 86529 05000 E-mail: secretarial@abfrl.adityabirla.com L.B.S. Road, Kurla, Mumbai - 400 070 Fax: +91 86529 05400 Annexure A Sr. No. Particulars Details a) Name of the target entity, details in brief such as Name - Pratyaya E-Commerce Private Limited (“Pratyaya”) size, turnover etc. Brief Details: The Target Entity is a subsidiary company of Aditya Birla Digital Fashion Ventures Limited (“ABDFVL”), a wholly owned subsidiary of the Company. The total paid-up Equity Share Capital of Target Entity as of date is Rs. 1,21,90,041 (Rupees One Crore Twenty-One Lakh Ninety Thousand Forty-One) and the turnover of Target Entity for the financial year ended March 31, 2026 is Rs. 203.01 Cr. b) Whether the acquisition would fall within No, the said equity acquisition does not fall within the related party transaction(s) and whether the definition of Related Party Transaction. promoter/ promoter group/ group companies have any interest in the entity being acquired? If None of the promoter/promoter group/group companies have yes, nature of interest and details thereof and any interest in the acquisition of the above equity stake. whether the same is done at “arm’s length”. c) Industry to which the entity being acquired Fashion apparel and accessories belongs. d) Objects and impact of acquisition (including but Transaction is in accordance with the terms of the Share not limited to, disclosure of reasons for Subscription and Shareholders’ Agreement dated June 23, acquisition of target entity, if its business is 2022 with pre-defined milestones for increase in stake of outside the main line of business of the listed ABDFVL in Pratyaya through stake purchase/secondary entity). transaction. ABDFVL, being the holding company of Pratyaya, has increased its stake from 87.57% to 93.79%. e) Brief details of any governmental or regulatory No regulatory approvals are required. approvals required for the acquisition. f) Indicative time period for completion of the Completed. acquisition. g) Consideration- whether cash consideration or Cash consideration. share swap or any other form and details of the same. h) Cost of acquisition and/or the price at which the The shares are acquired as per the agreed terms & conditions shares are acquired. under the Share Subscription and Shareholders’ Agreement dated June 23, 2022. i) Percentage of shareholding/control acquired Through the subject transaction, ABDFVL has increased its and/or number of shares acquired. holding from 87.57% to 93.79% in Pratyaya j) Brief background about the entity acquired in  Incorporated in the year 2014; terms of products/line of business acquired,  Engaged in the business of manufacturing, marketing, and date of incorporation, history of last 3 years distribution (both online & offline) of fashion apparel turnover, country in which the acquired entity under the brand ‘Nobero’; has presence and any other significant  Revenue for last 3 years from business were information (in brief). INR 203.01 Cr. (FY 26); INR 133.54 Cr. (FY25), INR 45.44 Cr. (FY24) ADITYA BIRLA FASHION AND RETAIL LIMITED Registered Office: Piramal Agastya Corporate Park, Building ‘A’, CIN: L18101MH2007PLC233901 Website: www.abfrl.com 4th and 5th Floor, Unit No. 401, 403, 501, 502, Tel.: +91 86529 05000 E-mail: secretarial@abfrl.adityabirla.com L.B.S. Road, Kurla, Mumbai - 400 070 Fax: +91 86529 05400