BSECompany Update10 Aug 2026 · 10 Aug 2026, 07:19 pm

Please find enclosed herewith Monitoring Agency Report for the quarter ended June 30,2026

Adcounty Media India Ltd · 544435

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Adcounty Media India Ltd has submitted a Monitoring Agency Report for the quarter ended June 30, 2026, as required by SEBI, detailing the utilization of proceeds from its Initial Public Offer (IPO). The report, issued by Acuité Ratings and Research Limited, states that there are no deviations from the objects of the issue and no material deviations from expenditures disclosed in the Offer Document.

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Earnings Impact5/10
Growth Catalyst2/10
Governance Concern1/10
Regulatory Risk1/10
Balance Sheet Risk1/10
Liquidity Impact8/10
Market Sentiment5/10

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Adcounty Media India Ltd - 544435 - Announcement under Regulation 30 (LODR)-Monitoring Agency Report

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Date: August 10, 2026 BSE Limited, PJ Towers, Dalal Street, Mumbai-400001. BSE Script Code: 544435 Subject: Monitoring Agency Report in respect of utilization of proceeds in raised through Initial Public Offer (“IPO”) Ref: Regulation 32 of Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015 Dear Sir/Madam, Pursuant to Regulation 32(6) of the Securities and Exchange Board of India (“SEBI”) (Listing Obligations and Disclosure Requirements) Regulations, 2015 (“Listing Regulations”), we have enclosed herewith Monitoring Agency Report for the Quarter ended June 30, 2026, issued by Acuité Ratings and Research Limited (“Monitoring Agency”), in respect of the utilization of proceeds raised through Initial Public Offer (“IPO”) by the Company. The aforesaid Monitoring Agency Report has been reviewed by the Audit Committee and taken on record by the Board of Directors at its meeting held on August 10,2026. The same may please be taken on record and suitably disseminated to all concerned. Yours faithfully, FOR ADCOUNTY MEDIA INDIA LIMITED Garima Malik Company Secretary and Compliance Officer Report of the Monitoring Agency (MA) Name of the issuer : AdCounty Media India Limited For quarter ended : Q1 FY2026-27 Name of the Monitoring Agency : Acuité Ratings and Research Limited (a) Deviation from the objects : No Deviation is observed (b) Range of Deviation : Not Applicable (C) Any other material fact to be highlighted : None Declaration: We declare that this report provides an objective view of the utilization of the issue proceeds in relation to the objects of the issue based on the information provided by the Issuer and information obtained from sources believed by it to be accurate and reliable. The MA does not perform an audit and undertakes no independent verification of any information/ certifications/ statements it receives. This Report is not intended to create any legally binding obligations on the MA which accepts no responsibility, whatsoever, for loss or damage from the use of the said information. The views and opinions expressed herein do not constitute the opinion of MA to deal in any security of the Issuer in any manner whatsoever. Nothing mentioned in this report is intended to or should be construed as creating a fiduciary relationship between the MA and any issuer or between the agency and any user of this report. The MA and its affiliates also do not act as an expert as defined under Section 2(38) of the Companies Act, 2013. The MA or its affiliates may have credit rating or other commercial transactions with the entity to which the report pertains and may receive separate compensation for its ratings and certain credit-related analyses. We confirm that there is no conflict of interest in such relationship/interest while monitoring and reporting the utilization of the issue proceeds by the issuer, or while undertaking credit rating or other commercial transactions with the entity. We have submitted the report herewith in line with the format prescribed by SEBI, capturing our comments, where applicable. There are certain sections of the report under the title “Comments of the Board of Directors”, that shall be captured by the Issuer’s Management / Audit Committee of the Board of Directors subsequent to the MA submitting their report to the issuer and before dissemination of the report through stock exchanges. These sections have not been reviewed by the MA, and the MA takes no responsibility for such comments of the issuer’s Management/Board. Signature: Vikas Mishra Deputy Vice President - Process Excellence Report Date: August 10, 2026 1. Issuer Details: Name of the issuer : AdCounty Media India Limited Names of the promoter: Promoters/Promoter Group Mr. Chandan Garg Mr. Aditya Jangid Mr. Abbhinav Rajendra Jain Mr. Delphin Varghese Ms. Vartika Dangayach M/S Innovana Thinklabs Limited Industry/sector to which it belongs : Web based media and services / Media, Entertainment and Publication 2. Issue Details: Issue Period : June 27, 2025 – July 01, 2025 Type of issue : Public Issue Type of specified securities : Equity Shares IPO Grading, if any : Not Applicable Issue size (INR Cr.) : 50.69 Report Date: August 10, 2026 3. D etails of the arrangement made to ensure the monitoring of issue proceeds Source of information/ certifications Sr. Reply from the Comments of the Monitoring Comments of the Particulars considered by No. issuer Agency Audit Committee Monitoring Agency for preparation of report Utilizations in the respective 1 Whether all utilization is as per the disclosures in the Offer Document? Yes objects are as per disclosures by No Comments the company. Whether shareholder approval has been obtained in case of Not Material deviation is not 2 material deviations# from expenditures disclosed in the Offer No Comments Applicable observed. Document? Whether the means of finance for the disclosed objects of the issue 3 No No change is observed. No Comments has changed? Is there any major deviation observed over the earlier The issuer had not appointed any 4 No No Comments monitoring agency reports? Documents other Monitoring Agency earlier. provided by the Whether all Government/statutory approvals related to the object(s) Not issuer: including Government / Statutory approval 5 No Comments have been obtained? Applicable Fixed Deposit is not required for the objects. Certificates, Bank Arrangement pertaining to Statements, Whether all arrangements pertaining to technical Not technical assistance / 6 Statutory Auditors No Comments assistance/collaboration are in operation? Applicable collaboration is not required with Certificate. reference to the objects. No favourable event is observed Are there any favourable events improving the viability of these 7 No that may improve the viability of No Comments object(s)? these objects. No unfavourable event is Are there any unfavourable events affecting the viability of the 8 No observed affecting the viability No Comments object(s)? of these objects. No relevant information is Is there any other relevant information that may materially affect evident that may materially 9 No No Comments the decision making of the investors? affect the decision making of the investors. Report Date: August 10, 2026 4. Details of object(s) to be monitored: i. Cost of object(s) Source of information / Original cost (as Comments of the Audit Committee Comments of the Sr. Item certifications considered by per the Offer Revised Monitoring No. Head M po ren pit ao rr ain tg io A n g oe f n rec py o f ro t r Do (Ic Nu Rm Ce r.n ) t) Cost Agency Rea Cs oo sn t of P finro ap no cs ie ngd Particulars of firm arrangement revision option Working Capital No change is 1 25.00 - NA NA NA Requirement observed. Unidentified Acquisitions As per the documents No change is 2 and General Corporate 9.15 - NA NA NA provided by the issuer, observed. Purposes including Statutory No change is 3 Capital Expenditure Auditors Certificate. 14.00 - NA NA NA observed. No change is 4 Issue Related Expense 2.53 - NA NA NA observed. Total 50.68 - Report Date: August 10, 2026 ii. Progress in the object(s) – Source of Amount utilized Comments of the Audit information (INR Cr.) Committee / certifications Amount as Total considered by proposed in Amount NS or. . Item Heads th Ae gM e to n hn c ei yt o fr oin r g Dt (oh INce Ru O m Cff e re .n )r t (Ir Na Ris e Cd r. ) be oA g fis n t ha n et in g Du qr uin ag rt eth r e eA n tt h dt eh o e f u (an INmu Rt oi l Ci uze n r.td ) MC oo nm itom rie nn gt s A o gf e t nh ce y R ie da les o fun ns d fo s r P cr o ao u cp r to s ioes ne o d f preparation of quarter quarter report Working Capital No No 1 25.00 25.00 16.68 0.25 16.93 8.07 No comments Requirement Comments Comments Unidentified Acquisitions and No No 2 General As per the 9.15 9.15 9.15 - 9.15 - No comments. Comments Comments Corporate documents Purposes provided by the issuer, The utilisation in [Showing first 8,000 characters — download PDF for full document]