NSENews Verification23 Jun 2026 · 23 Jun 2026, 11:34 am

News Verification

Mrs. Bectors Food Specialities Limited · BECTORFOOD

✦ AI SummaryRegulatory

Mrs. Bectors Food Specialities Limited confirmed a Rs 1 lakh penalty imposed by the Central Consumer Protection Authority (CCPA) for misleading '100% Atta Bread' claims, clarifying that '100% Atta' referred to the flour source. The company noted that the penalty is below the Rs 10 lakh threshold for immediate disclosure, allowing quarterly reporting. Mrs. Bectors plans to challenge the order and has already proactively committed to FSSAI to discontinue the descriptor usage. The company asserts that the incident has no material financial impact.

Analysis Scores

Earnings Impact5/10
Growth Catalyst5/10
Governance Concern2/10
Regulatory Risk3/10
Balance Sheet Risk5/10
Liquidity Impact5/10
Market Sentiment4/10

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Full Announcement

The Exchange has sought clarification from Mrs. Bectors Food Specialities Limited with respect to recent news item captioned CCPA fines Storia Foods, English Oven Rs 1 lakh each for misleading 100% claims on food labels. The response from the Company is attached.

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BECTORFOOD_23062026105737_NSE_Clarification_22062026_Final.pdf

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MBFSL/CS/2026-27 23rd June, 2026 National Stock Exchange of India Ltd, Exchange Plaza, C- 1, Block G, Bandra Kurla Complex, Bandra (East), Mumbai– 400051 Scrip Code: BECTORFOOD Subject: Clarification /Confirmation on news item appearing in “Media/Publication” Dear Sir/Madam, This has reference to your letter bearing reference no NSE/CM/Surveillance/17139 dated June 22, 2026 seeking clarification on the recent news item which appeared in the “Website- www.economictimes.com” dated June 22, 2026 captioned “CCPA fines Storia Foods, English Oven Rs 1 lakh each for misleading 100% claims on food labels” In this regard, we would like to state that PART A of SCHEDULE III of SEBI (LODR) Regulations, 2015 demonstrates the DISCLOSURES OF EVENTS OR INFORMATION: SPECIFIED SECURITIES in relation to Regulation 30 shall be made to the stock exchanges (i) disclosure of fine or penalty of rupees one lakh or more imposed by sectoral regulator or enforcement agency and fine or penalty of rupees ten lakhs or more imposed by other authority or judicial body shall be disclosed within twenty four hours. (ii) disclosure of fine or penalty imposed which are lower than the monetary thresholds specified in the clause (i) above on a quarterly basis in the format as may be specified. Further pursuant to Industry Standards Note on Regulation 30 of the LODR Regulations, the regulator for Diversified FMCG is Food Safety and Standards Authority of India (FSSAI), Food and Drug Administration (FDA) As per Regulation 5 of the said standards on Materiality for disclosure under Para A(20) of Part A of Schedule III. Action taken or Order Passed by all other Regulators / Authorities (Other than Regulators under paragraph 5.1.1): Action taken or order passed by a regulatory/statutory/enforcement/judicial/quasi-judicial authority would be required to be disclosed only if such action or order, where quantifiable, exceeds the threshold specified by SEBI which is ten lakh rupees. Further, imposition of fine or penalty below the quantifiable thresholds mentioned in paragraphs 5.1.1 and 5.1.2 above, should be disclosed by the listed entity on a quarterly basis. In the present case, the Central Consumer Protection Authority (CCPA) (an authority constituted under the provisions of the Consumer Protection Act, 2019) is merely an authority and not the sectorial Regulator. Furthermore, since the penalty imposed by the CCPA is Rs. One Lakh which is less than Rs. Ten Lakhs, therefore, the company is required to intimate the concerned stock exchanges on quarterly basis only. Following good corporate governance practice we would like to inform the stock exchanges and public at large that the CCPA vide its order dated 09.06.2026 has imposed a penalty of Rs. 1 Lakh on the Company for the use of the word 100% whole wheat on its bread products i.e. “100% Atta Bread” / “100% Whole Wheat Bread”. The concerned authority i.e. the CCPA has misinterpreted the use of the word as it overlooked and ignored to appreciate the fact that a bread, by its very nature, necessarily contains ingredients other than flour, including water, yeast, salt, oil, preservatives and other permitted ingredients, without which bread cannot be manufactured at all. The expression “100% Atta” was used only as a flour-source assurance to convey that the bread contained whole wheat flour as the sole flour source and did not contain maida or any substitute cereal flour. The Company had also disclosed on the packaging the complete ingredient list and the approximate Atta content i.e. 87%, which is above the prescribed minimum threshold of 75% for Atta/Whole Wheat Bread. The Company is currently in process of taking legal advice for challenging the order dated 09.06.2026 and to file an appeal against before the appropriate authority as per the provisions of the Consumer Protection Act, 2019. It is hereby clarified that there is no material / financial impact of this article on the Company as company has already filed an application before the FSSAI, wherein, the Company, without prejudice to its legal rights and contentions and without admitting anything, informed the Food Safety and Standards Authority of India (“FSSAI”) vide communication dated 09.05.2026 that it shall voluntarily discontinue the usage of the descriptor “100% Atta” from the packaging and labelling of its bread products in a phased manner within a period of six months. We would like to inform you that the Company is in compliance with SEBI (Listing Obligation and Disclosure Requirements) Regulations, 2015 and has been promptly informing the Stock Exchanges on all events and information, which have a bearing on operations or performance of the Company. There is no undisclosed / price sensitive information or any impending announcement / corporate action which needs to be informed to the exchange at this point of time. It is solely because the CCPA overlooked and ignored the submissions of the Company, the said order dated 09.06.2026 was passed. Further, we would like to assure you that the Company will, as required under SEBI (Listing Obligation and Disclosure Requirements) Regulations, 2015 continue to promptly inform the exchanges of all material events / information / actions. Kindly take the same on record and acknowledge the receipt. Thanking you, Yours faithfully, For Mrs.Bectors Food Specialities Limited Atul Sud Company Secretary and Compliance Officer M.No. F10412 Annexure: The Industry Standards Note on Regulation 30 of the SEBI LODR Regulations, formulated by the Industry Standards Forum (ISF) comprising the CII, ASSOCHAM, and FICCI Attached for reference. Industry Standards Note on Regulation 30 of the LODR Regulations Purpose of this Industry Standards Note This Industry Standards Note has been published to:  Facilitate uniform approach and assist listed entities in complying with their obligations in respect of disclosures under Regulation 30 read with Schedule III of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015 (“LODR Regulations”) and circulars issued thereunder (referred to below as the “Continuous Disclosure Requirements”)1; and  Set out standard operating procedures for compliance with the Continuous Disclosure Requirements. This Industry Standards Note has been prepared in consultation with SEBI. Any addition/ modification/ alteration to this Industry Standards Note shall be made only in consultation with SEBI. This Industry Standards Note is available on the websites of BSE Limited (“BSE”) and National Stock Exchange of India Limited (“NSE”) (collectively, the “Stock Exchanges”). Further, the same is hosted on the websites of the Federation of Indian Chambers of Commerce and Industry (FICCI) accessible at https://ficci.in/, the Associated Chambers of Commerce & Industry of India (ASSOCHAM), accessible at https://www.assocham.org/, and the Confederation of Indian Industry (CII), accessible at https://www.cii.in/. The listed entities shall follow this Industry Standards Note to ensure compliance with the Continuous Disclosure Requirements. Main Aspects covered: 1. Applicability of numerical thresholds to certain companies for Para A(1) of Part A of Schedule III 2. Interpretation of “value or the expected impact in terms of value” under Regulation 30(4)(i)(c). 3. Interpretation of “last audited consolidated financial statements” under Regulation 30(4)(i)(c). 4. Interpretation of “significant market reaction” under Regulation 30(4)(i)(b). 5. Materiality for disclosure under Para A(20) of Part A of Schedule III. 6. Disclosure relating to other persons under Para A(19) and (20) of Part A of Schedule III. 1 Excluding Regulation 30(11) of the LODR Regulations. Page 1 of 17 7. Interpretation of “cumulative basis” (as referred in Master circular dated November 11, 20242 read with circular dated December 31, 20243 issued by SEBI) for disclosure of pending litigations or disputes under Regulation 30 [Showing first 8,000 characters — download PDF for full document]