BSECompany Update8 Oct 2026 · 8 Oct 2026, 03:12 pm
Please find attached Media Release titled "AdCounty Media x DailyMotion : Unlocking India''s Next Big Video Advertising Opputunity" issued on October 08,2026
Adcounty Media India Ltd · 544435
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AdCounty Media India Ltd has announced a strategic collaboration with Dailymotion, a global media giant, to bring Dailymotion's next-generation advertising capabilities to the Indian market through AdCounty Media's growing advertising technology ecosystem.
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Adcounty Media India Ltd - 544435 - Announcement under Regulation 30 (LODR)-Press Release / Media Release
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Date: October 08,2026
BSE Limited,
PJ Towers, Dalal Street,
Mumbai-400001
BSE Script Code: 544435
Sub: Disclosure under Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements)
Regulations, 2015 – “Press Release/Media Release”
Dear Sir/Madam,
Please find enclosed Media Release titled “AdCounty Media × Dailymotion: Unlocking India’s Next Big
Video Advertising Opportunity” issued on October 08, 2026.
The copy of the same is attached herewith and will also be available on the Company’s website at
https://www.adcountymedia.com/
Kindly take the above information on record.
Thanking you,
Yours faithfully,
For AdCounty Media India Limited
Garima Malik
Company Secretary and Compliance officer
PRESS RELEASE
AdCounty Media × Dailymotion: Unlocking India’s
Next Big Video Advertising Opportunity
India- October 08,2026: The collaboration brings Dailymotion’s next-generation advertising
capabilities, powered by Ray and Audience Path, to Indian advertisers through AdCounty Media
India Limited (“AdCounty Media/ AdCounty”) growing advertising technology ecosystem.
AdCounty Media, India’s leading digital-first adtech company, announced a strategic collaboration
with Dailymotion, a global media giant to bring its state-of-the-art video advertising solutions and
AI-driven solutions to the Indian market.
The partnership will give brands and agencies access to Dailymotion’s advertising solutions via
AdCounty Media. It will facilitate more intelligent approaches to audience understanding,
campaign activation and measurement, unlocking new opportunities to connect with audiences
via premium digital video.
Ray, Dailymotion’s agentic AI technology, lies at the core of the collaboration. It is built to
transform the way video marketing is planned, activated and measured. This agentic AI platform
combines audience intelligence, creative optimization, campaign activation and measurement
within a unified technology layer by leveraging Dailymotion’s proprietary video data. This is a
game-changer for brands and agencies, helping them with informed and measurable decision-
making.
The partnership also comes as Dailymotion continues to advance its wider evolution toward
Audience Path, its next-generation approach to audience intelligence and activation. Audience
Path is built to help advertisers navigate an increasingly fragmented media environment by
translating video, content, behavioral and intent signals into actionable audience intelligence. Ray
is the intelligence layer at the heart of this vision, uniting AI-driven audience understanding and
activation.
Bringing Dailymotion’s AI-powered Video Intelligence to India
For Indian advertisers, the partnership serves as an opportunity to get access to a global video
ecosystem leveraging the expertise of AdCounty Media on the local advertising market.
Currently, Dailymotion is available in 191 countries, where its ecosystem attracts more than 400
million visitors per month and consists of more than 5,000 premium publishers. The platform offers
video campaigns on mobile, desktop, tablet and connected TV, using its proprietary advertising
technology and privacy-first video ecosystem.
Under this collaboration, AdCounty Media will partner with brands and agencies in India to identify
new possibilities with regard to Dailymotion’s high quality video assets, along with advertising
technologies and AI capabilities.
The scope does not just end at bringing yet another video channel for advertisers. The key is to
combine high quality video, audience data, and AI technology together to make video marketing
more integrated.
Video Advertising Is Getting an AI Upgrade
The next wave of digital advertising will take us further than just finding our audiences. Advertisers
now require an understanding of their audiences, their interests, what they watch, their behavior
and how it can all be converted into actionable data.
And that’s why the synergy of technologies provided by Dailymotion, Audience Path, Ray and
AdCounty presents a unique opportunity in the world of advertising technologies.
It is important to note that Ray is built on top of four basic artificial intelligence abilities – Predict
AI, Engage AI, Activate AI and Measure AI - covering all aspects of video marketing, from
audience understanding to campaign optimization.
For Indian advertisers, it brings a smart video advertising solution, blending the best of premium
content environments with audience understanding and artificial intelligence assisted campaign
decision making.
Dr. Vijay Anand Kunduri, Managing Director (APAC), Dailymotion commented, “This is a
significant and dynamic opportunity for digital video advertising in India, with companies
increasingly seeking premium placements in tandem with smart audience insights. With the help
of our partnership with AdCounty Media, we are taking Dailymotion’s worldwide video platform
and our innovative technology such as Ray and the overall vision of Audience Path even closer
to Indian advertisers. We are excited about assisting brands in breaking away from traditional
video buys and reaching new heights of intelligence.”
A Global Video Powerhouse Meets India’s Advertising Market
This collaboration comes in light of the changing nature of the digital advertising ecosystem as a
whole, where the need for efficiency, transparency, and intelligence in the fragmented media
world is driving advertisers’ needs.
For AdCounty Media, it marks another move towards building a technology-enabled advertising
company which can enable performance marketing, programmatic capabilities, premium media
and AI-enabled advertising features within its ecosystem.
“Dailymotion has evolved significantly from being simply a video platform. With Ray and the
evolution toward Audience Path, the business is building an intelligent layer around how
audiences are understood and how video campaigns are activated and measured. Bringing these
capabilities to India through AdCounty is an important opportunity for advertisers looking to move
beyond conventional video buying. We see this collaboration as the beginning of a much larger
conversation around AI, premium video and the future of advertising in India,” quoted Mr. Delphin
Varghese, Co-founder and Chief Revenue Officer, AdCounty Media.
With the increasing role of video in the media strategies of today, the synergies of quality video
environments, proprietary audience data, artificial intelligence, and programmatic capabilities may
enable advertisers to launch their campaigns in light of the evolving and fragmented digital
landscape.
AdCounty Media sees this partnership as an enhancement of its vision of developing an
interconnected advertising technology platform that will unify global media opportunity with local
execution.
About AdCounty Media India Limited
AdCounty Media India Limited is a technology-driven digital advertising and performance
marketing company with a strong focus on mobile growth, AI-powered optimisation, and scalable
user acquisition solutions.
For further information, please visit the company website at www.adcountymedia.com or contact:
cs@adcountymedia.com