In continuation to our letter dated September 01,2026 informing about 9th Annual General Meeting ("AGM") of AdCounty Media India Limited to be held on Monday, September 28,2026 at the registered ....

Date: September 03,2026 BSE Limited Phiroze Jeejeebhoy Towers Dalal Street, Fort Mumbai – 400001 Scrip Code: 544435 Subject: Annual Report of the Company for the F.Y 2025-26 and Notice convening the 09th Annual General Meeting. Ref: Regulation 34 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015 (“Listing Regulations”) In continuation to our letter dated September 01, 2026 informing about 9th Annual General Meeting (“AGM”) of AdCounty Media India Limited (“the Company”) to be held on Monday, September 28, 2026 at the registered Office of the Company, we submit herewith a copy of the Annual Report for FY 2025-26 including Notice convening the 9th AGM of the Company. The Annual Report may also be accessed on website of the Company at following link https://www.adcountymedia.com/investors/annual-report The Notice of AGM and Annual Report for FY 2025-26 are being sent by e-mail to the members of the Company who have registered their e-mail address with the Depositories/RTA. A letter providing the web- link, including the exact path, for accessing the Notice of AGM and Annual Report would be sent to those shareholders who have not registered their email address. This is for your information and appropriate dissemination. Thanking you, Yours Faithfully, For ADCOUNTY MEDIA INDIA LIMITED (Formerly known as AdCounty Media India Private Limited) Garima Malik Company Secretary & Compliance Officer ANNUAL REPORT 22002255--22002266 INSIGHTS. INNOVATION. IMPACT. Data-Driven Purposeful Measurable Sustainable Decisions Partnerships Growth Impact TABLE OF CONTENTS SECTION PAGE NO. OVERVIEW Chairman’s Statement 1 STATUTORY REPORTS Board’s Report 3 Annexures to Board’s Report 20 FINANCIAL STATEMENTS Independent Auditor’s Report on Financial Statements -Standalone 40 Standalone Financial Statements 51 Notes to the Standalone Financial Statements 59 Independent Auditor’s Report on Financial Statements -Consolidated 96 Consolidated Financial Statements 104 Notes to the Consolidated Financial Statements 112 Notice of the 9th Annual General Meeting 151 Dear Shareholders, It gives me immense pleasure to present the performance and achievements of AdCounty Media Limited for the financial year 2025 - 26. The financial year 2025 - 26 is of special significance in the journey and evolution of AdCounty Media. FY 2025-26 was our first year as a public listed company after our listing on BSE in July 2025.After accomplishing this important milestone, we directed all of our focus towards strengthening our technology capabilities and expanding our product portfolio in order to foster sustainable growth of the organization. Strong Momentum in FY 2025–26 FY 2025–26 was a year of strong and sustained growth for the Company, supported by focused execution, technology-led initiatives and operational efficiencies. The Company reported standalone revenue of ₹8,476.90 lakhs, registering a 23.04% YoY growth. Standalone EBITDA increased to ₹2,750.18 lakhs, up 47.40% YoY, while PAT stood at ₹2,006.19 lakhs, reflecting a 45.90% YoY growth. The strong improvement in profitability reflects the Company’s continued focus on operational excellence, technology and scalable growth, providing a strong foundation for FY 2026–27. Growing Digital Advertising Opportunities The advertising industry continues to undergo a structural shift towards digital, driven by increasing internet and smartphone adoption, online video consumption, connected devices and demand for measurable outcomes. India remains one of the fastest-growing digital advertising markets, with opportunities across mobile, search, social, video, programmatic, connected TV and commerce-led advertising. The structural change in the advertising industry presents AdCounty Media with significant and growing opportunities going forward. Our focus on technology-led solutions, AI, mobile, search, programmatic advertising and digital ecosystems allows us to benefit from this growth trend. From AI Adoption to AI-Led Growth Artificial Intelligence continues to transform the advertising industry. During FY 2025–26, the Company strengthened the integration of AI across its platforms, enabling smarter targeting, automation, campaign optimization and enhanced analytics. Our AI-powered platforms, including Opsis Pro (performance marketing solution), iSearchAds (iOS app growth platform) and Adaxx Pro (programmatic advertising solution), represent an important milestone in the development of our proprietary and scalable technology and are expected to remain a key foundation for innovation, growth and technology-led expansion in the years to come. Looking ahead, we remain firmly focused on accelerating the Company’s growth by strengthening and expanding our technology-led offerings across emerging and high-growth areas. Our continued focus on influencer marketing, DOOH advertising (Digital display advertising), Sociolytics (AI-powered social listening and consumer intelligence platform) and Generative Engine Optimization through SEORCE reflects our commitment to anticipating the evolving needs of advertisers, brands and consumers. We believe these platforms have significant potential to emerge as important growth drivers in the years ahead, enabling us to capitalize on new market opportunities, broaden our solution portfolio, deepen customer engagement and create sustainable, scalable avenues for long-term growth. We believe that the combination of artificial intelligence, data, automation and advertising technologies will impact the future of digital marketing. Our goal is to build the capability necessary for us to remain relevant within this evolving ecosystem. 1 | P age Building on Strategic Initiatives We have successfully completed the acquisition of Adaxx Adtech and Media LLP in FY 2025 - 26, which enhances our position in the digital advertising and technology space. This investment has broadened our capability and also helped us develop our portfolio of products, including Adaxx Pro. Moving forward, we will continue our focus on integration and further operational capability development as well as leveraging the synergies arising from this strategic move. We think that investments in technologies, capabilities and market access can play an important role in achieving our long- term growth. Expanding Our International Footprint Our international growth strategy continued with the launch of AdCounty Global Media LLC in Dubai during FY 2025 - 26. Having our presence in Dubai helps us enhance our connections and work with clients and partners in the Middle East region, while at the same time our international strategy remains focused on Southeast Asia, Middle East, Russia/CIS, Europe and Latin America regions. Our goal is to build a globally oriented company, based on global technology infrastructure, strong partnerships and increasing local market capability. International expansion is an integral part of our growth strategy, providing us with access to new markets and additional revenue sources, as well as participation in lucrative digital advertising ecosystems globally. Navigating an Evolving Market The digital advertising sector continues to experience rapid change, shaped by macroeconomic trends, geopolitical events, regulatory changes, shifts in consumer behavior and technological disruption. Bearing this in mind, we have re-emphasized the importance of geographic diversification, technology-driven services and discipline. We are, however, confident that our diversified portfolio, growing ecosystem of technologies and international reach allow us to have more flexibility. Building for the Future As a public company, we strive to follow the principles of good corporate governance, transparency, adherence to regulations, prudent allocation of capital and sustainable growth. We understand that sustainable growth requires good organizational foundations, disciplined execution and consistent focus on value creation for [Showing first 8,000 characters — download PDF for full document]