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Iris Clothings Enters Quick Commerce with one of India’s Dominant Quick Commerce
Players
Strengthening Omnichannel Reach and Customer Accessibility
Howrah, India, June 22, 2026 – Iris Clothings Limited (NSE: IRISDOREME), a readymade garment company engaged
in designing, manufacturing, branding, and selling garments for kids wear, has announced its entry into the Quick
Commerce segment. The Company's products will initially be available across Bengaluru and Hyderabad, marking a
strategic expansion of its omnichannel distribution platform.
Building on its strong foundation of distributor-led sales, Exclusive Brand Outlets (EBOs), and its recently launched
Direct-to-Consumer (D2C) platform, it continues to strengthen its market presence through high-growth retail channels.
The addition of Quick Commerce enhances the Company's ability to reach consumers across multiple touchpoints while
further improving accessibility, convenience, and brand visibility.
The move is particularly significant given the gifting-led nature of the kidswear category, where purchase decisions are
often immediate and occasion-driven. As one of the fastest-growing segments within India's retail landscape, Quick
Commerce is rapidly transforming consumer purchasing behaviour and emerging as a powerful demand-generation
channel. By leveraging Quick Commerce platform, Iris Clothings is well positioned to capitalize on this structural shift
and unlock incremental growth opportunities.
Commenting on the update, Mr. Santosh Ladha, Managing Director of Iris Clothings Limited said: “Our entry
into Quick Commerce represents a significant milestone in Iris Clothings' growth journey and reflects our commitment
to building a robust, future-ready distribution ecosystem. With our presence now spanning traditional retail, EBOs,
D2C, and Quick Commerce, we have established a diversified omnichannel platform capable of serving consumers
across every major purchase touchpoint. This initiative strengthens our market reach, enhances brand visibility, and
positions us to participate in one of the most compelling growth opportunities within the Indian retail sector. We
believe Quick Commerce will serve as an important lever in driving customer acquisition, accelerating brand
penetration, and supporting long-term value creation"
About Iris Clothings Limited
Founded in 2004 and headquartered in Howrah, West Bengal, Iris Clothings Limited is a publicly listed company
engaged in the design, manufacturing, branding, and distribution of children’s apparel. With seven in-house
manufacturing facilities and two warehousing units, the company operates a fully integrated model — allowing scale,
speed, and quality control across product categories. Iris Clothings serves over 140 distributors and has a strong retail
presence in 26 states across India. In addition to DOREME, the company has developed multiple brand verticals and
continues to focus on affordable fashion innovation. Iris Clothings Limited has been listed on NSE since 2018.
For FY26, the company has reported Total Income of ₹1,909 Mn, EBITDA of ₹294 Mn and Net Profit of ₹162
Disclaimer
Certain statements in this document that are not historical facts are forward looking statements. Such forward-looking
statements are subject to certain risks and uncertainties like government actions, local, political or economic
developments, technological risks, and many other factors that could cause actual results to differ materially from those
contemplated by the relevant forward-looking statements. The Company will not be in any way responsible for any
action taken based on such statements and undertakes no obligation to publicly update these forward-looking statements
to reflect subsequent events or circumstances.
If you have any questions or require further information, please feel free to contact:
Iris Clothings Limited
Santosh Ladha
santosh.ladha@irisclothings.in
+91 98300 63066