BSECompany Update5d ago · 31 Aug 2026, 12:03 pm
Pres Release in respect of MapmyIndia Mappls partnering with ClarityX to launch ''Geo-FI'' India''s First Comprehensive Geo-Intelligence Stack for Lending
C.E. Info Systems Ltd · 543425
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C.E. Info Systems Ltd, the parent company of MapmyIndia Mappls, has partnered with ClarityX to launch Geo-FI, a comprehensive geo-intelligence stack for lending. Geo-FI integrates spatial insights into the lending journey, empowering BFSI companies with a truly comprehensive view of borrower risk and opportunity.
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C.E. Info Systems Ltd - 543425 - Announcement under Regulation 30 (LODR)-Press Release / Media Release
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MAPP LS®
31st August, 2026
The Listing Department The Listing Department
BSE Limited National Stock Exchange of India Limited
Phiroze Jeejeebhoy Towers Exchange Plaza
Dalal Street Bandra Kurla Complex, Bandra (East)
Mumbai 400 001 Mumbai 400 051
BSE SCRIP Code: 543425 NSE Symbol: MAPMYINDIA
Subject: Submission of Press Release.
Ref.: Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements)
Regulations, 2015
Dear Madam / Sir,
Please find attached the press release issued by C.E. Info Systems Limited
announcing the MapmyIndia Mappls partnering with ClarityX to launch ‘Geo-FI’
India’s First Comprehensive Geo-Intelligence Stack for Lending.
Kindly acknowledge the receipt of the same.
Thanking you.
Yours faithfully,
For C.E. Info Systems Limited
Saurabh Surendra Somani
Company Secretary & Compliance Officer
Encl:
Press Release
C.E. INFO SYSTEMS LIMITED
(Previously known as C.E. Info Systems Pvt Ltd)
237, Okhla Industrial Estate, Phase-Ill, New Delhi-110020, Mappls Pin: mappls.com/mmi000, e-Mail: contact@mapmyindia.com / contact@mappls.com
Website:www.mapmyindia.com/ www.mappls.com, Phone: +91-011-4600 9900, CIN: L74899DL 1995PLC065551, A CMMl-3 & ISO Certified Company
MapmyIndia Mappls partners with ClarityX to launch ‘Geo-FI’
India’s First Comprehensive Geo-Intelligence Stack for Lending
New Delhi, August 31, 2026: MapmyIndia Mappls, India’s leading advanced digital maps and deep-tech
products and platforms company in partnership with ClarityX, an AI-driven data analytics and decision
intelligence company today announced the launch of Geo-FI, India’s First Comprehensive Geo-Intelligence
Stack for Lending. Integrating spatial insights into the lending journey for the first time in India, Geo-FI
platform empowers BFSI companies a truly comprehensive view of borrower risk and opportunity.
“Over the last decade, lending process in India has transformed from paper-heavy, branch-led workflows
to digital, data-driven, ecosystem-based lending. And yet seemingly crucial part of the due diligence,
location context has remained elusive as a source of intelligence and as a strategic decision-making tool.
Geo-FI is designed to bridge this gap by adding a Geo Intelligence layer for the lending lifecycle in a secure
way. Rather than asking institutions to replace their existing technology, Geo-FI enables users to make
better decisions by integrating into the systems users already trust. A result of MapmyIndia Mappls’
comprehensive digital maps, location tech stack and more than three decades experience of working with
several of India’s leading national-scale institutions across taxation, financial regulation, banking and
digital payments, delivering technology solutions for some of the country’s most critical public digital
infrastructure and ClarityX’s analytics capabilities and AI engine Geo-FI will substantially de-risk and
transform the way lending is done in India,” says Rohan Verma, Joint Managing Director, MapmyIndia
Mappls
"Geo-FI represents the convergence of spatial intelligence and lending technology stacks. While location
has always been present in lending, it has rarely been used as a strategic decision variable. Leveraging
MapmyIndia’s vast and comprehensive Maps data and Location insights, ClarityX brings together domain
expertise, contextual data, advanced analytics and AI to help lenders unlock the intelligence hidden within
geography. By transforming spatial context into actionable insights, Geo-FI will enable smarter growth,
risk and collections decisions across the lending lifecycle," says Rakhi Prasad, Co-Founder, ClarityX
Come experience the Geo-Fi platform at the Mappls Pavillion (F12, F14) at the upcoming Global Fintech
Fest 2026 (Sept 9-11) at the Jio Convention Centre, Mumbai.
Geo-FI is a plug-and-play Geo-Intelligence Stack designed to augment existing lending technology.
Seamlessly integrating with LOS, LMS, CRM and collections platforms, it adds a powerful layer of spatial
intelligence across expansion, underwriting and collections without disrupting existing workflows. It
integrates directly through APIs, spatial visualization tools and SDKs. Flexible deployment options—on-
premises, hybrid or cloud—enable institutions to meet their security and compliance requirements while
leveraging a common location intelligence layer across the lending lifecycle.
A Lending Stack that learns through continuous AI intelligence loop, Geo-FI powers every stage of the
lending journey—from identifying high-potential markets and strengthening underwriting through
location verification to optimizing collections using geo-tagged field intelligence and delinquency
heatmaps. Every customer interaction continuously enriches the platform through geo-tagged visits, field
feedback, verification outcomes and on-ground intelligence. Powered by AI-driven workflows, Geo-FI
identifies emerging risk clusters, recommends collection priorities and improves location intelligence over
time, enabling a lending ecosystem that becomes smarter with every decision.
Geo-FI represents a shared vision between MapmyIndia Mappls and ClarityX—to make geography a
strategic input into lending decisions, rather than simply a field in an application form and a point on a
map - As lending becomes more digital, contextual intelligence will become increasingly important.
Knowing who the customer is will always matter, but understanding where they are, what surrounds
them and how that location influences credit decisioning will become equally critical. Geo-FI has been
built with that vision—to help India's lenders move beyond static addresses and administrative
boundaries towards precise, data-driven smarter decisions across the lending lifecycle. Geo-FI helps
lenders transform that context into actionable intelligence that augments expansion, underwriting and
collections decisions across the lending lifecycle.
How Geo-FI Strengthens the current Lending Lifecycle Ecosystem
1. Geo-Analyse – Risk Aware Expansion
• Objective: Identify high-potential and underserved markets
• Geo-Analyse Solution: Combines lender’s data, geocoding, address intelligence, POIs, affluence,
demographics and micro-geography to identify high-potential expansion opportunities and
underserved, creditworthy markets.
• Benefit: Increase applications with precision location targeting. By understanding the context around
every location—not just the customer—lenders can expand into underserved yet creditworthy
markets while improving acquisition quality and outreach efforts.
• Metrics: % of pin-codes opened up, number of new geographies activated
2. Geo-Check - Confident Underwriting
• Objective: Assess risk with richer location context
• Solution:
o Geo-Check transforms incomplete or unstructured customer addresses into precise geographic
coordinates, validates address sufficiency
o Strengthens Customer Profile Verification (CPV) through dual verification using GPS coordinates
and address matching.
o It further enriches underwriting with granular geo-fenced negative areas, enabling lenders to
assess risk at a street or locality level rather than excluding entire PIN codes.
• Benefit: The result is better risk management without sacrificing growth opportunities.
• Metrics: % applications geocoded, number of applications sourced from previously blocked pincodes,
CPV exception rate
3. Geo-Collect - Intelligent Collections
• Objective: Prioritize and recover more intelligently
• Solution: Geo-Collect enables geo-tagged field visits, on-ground feedback capture, delinquency
heatmaps, honeycomb spatial analytics and AI-assisted collection intelligence. Institutions gain a
dynamic understanding of repayment behaviour across locations, optimise collection routes, and
prioritise field efforts.
• Benefit: Continuously improve recovery strategies using real-time spatial intelligence.
• Metrics: % collection cases geo-tagged, Visit success rate, Field productivity uplift
About MapmyIndia & Mappls (C.E. Info Systems Ltd)
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