Annual Report of the Company for the Financial Year 2025-26

FC/SE/2026-27/40 August 29, 2026 National Stock Exchange of India Limited BSE Limited Exchange Plaza, C – 1, Block G, Phiroze Jeejeebhoy Towers, Bandra-Kurla Complex, Bandra (E), Dalal Street, Mumbai-400051 Mumbai-400001 Symbol: FIRSTCRY Scrip Code: 544226 Sub: Notice of 16th Annual General Meeting and Annual Report for the financial year 2025-26 of Brainbees Solutions Limited (“the Company”) Dear Sir/Ma’am, This is to inform that the 16th Annual General Meeting (“AGM”) of the Members of the Brainbees Solutions Limited (“the Company”) is scheduled to be held on Tuesday, September 22, 2026 at 04:00 P.M. (IST) through Video Conferencing (“VC”)/ Other Audio Visual Means (“OAVM”) in compliance with the applicable provisions of the Companies Act, 2013 ("the Act") and the rules made thereunder read with General Circular No. 03/2025 dated September 22, 2025 issued by the Ministry of Corporate Affairs (“MCA”), the Securities and Exchange Board of India (“SEBI”) (Listing Obligations and Disclosure Requirements) Regulations, 2015 (“SEBI Listing Regulations”) read with Circulars issued in this regard by MCA and SEBI, from time to time (collectively referred to as “Circulars”). Pursuant to Regulation 30 and 34(1) of the SEBI Listing Regulations, we are enclosing herewith the Annual Report of the Company, including the Business Responsibility and Sustainability Report, for the financial year 2025-26 and the Notice convening the 16th AGM. In accordance with the aforesaid Circulars, the Notice convening the 16th AGM and the Annual Report for financial year 2025-26, are being sent through electronic mode to the members of the Company whose names appear in the register of members/ register of beneficial owners maintained by the depositories on Friday, August 21, 2026 and whose e-mail addresses are registered with the Company or the Registrar and Share Transfer Agent ("the RTA") i.e., MUFG Intime India Private Limited ("MUFG Intime") or the Depository Participant(s) (“DPs”). The same is also uploaded on the Company’s website at https://www.firstcry.com/investor- relations/annual-reports-other-documents and is also being uploaded on the website of NSDL at www.evoting.nsdl.com. Brainbees Solutions Limited CIN: L51100PN2010PLC136340 Corporate/Registered Office:- Rajashree Business Park, Plot No. 114, Survey No. 338, Tadiwala Road, Nr. Sohrab Hall, Pune – 411001 Contact: +91-8482989157 Email Id:legal@firstcry.com Website: www.firstcry.com Further, pursuant to Regulation 36(1)(b) of the SEBI Listing Regulations, the Company is also sending a letter to those shareholders whose e-mail addresses are not registered with the Company/RTA/DPs, providing the web-links for accessing the Annual Report for financial year 2025-26 and the Notice convening the 16th AGM. We request you to kindly take the same on record. Thanking you, Yours sincerely, For Brainbees Solutions Limited Mandar Joshi Company Secretary & Compliance Officer Encl: As above Brainbees Solutions Limited CIN: L51100PN2010PLC136340 Corporate/Registered Office:- Rajashree Business Park, Plot No. 114, Survey No. 338, Tadiwala Road, Nr. Sohrab Hall, Pune – 411001 Contact: +91-8482989157 Email Id:legal@firstcry.com Website: www.firstcry.com Brainbees Solutions Limited Annual Report 2025-26 Bringing Brainbees Solutions Limited Annual Report 2025-26 Across the Pages CCoorrppoorraattee OOvveerrvviieeww Scan this QR Code to access the Industry Outlook 04 Investor Relations page About Us 08 Range of Products 10 Business Model 12 India Multi-Channel Business 14 International Business 24 Or, please visit GlobalBees Business 26 Other Business 30 https://www.firstcry.com/investor-relations Message from the MD and CEO 32 Message from the Group CFO 36 Technology 40 Our People 42 Social Connect 45 Management Team 46 Governance 48 Awards 50 Investor Information Statutory Reports Market Capitalisation as of March 31, 2026, Rs. 10,876 Cr. Corporate Information 51 as per NSE records Management Discussion and Analysis 52 CIN L51100PN2010PLC136340 Board’s Report 82 BSE Code 544226 NSE Symbol FIRSTCRY Report on Corporate Governance 121 Tuesday, Business Responsibility and 142 AGM Date September 22, 2026 Sustainability Report Video Conferencing AGM Mode (VC)/Other Audio- Visual Means (OAVM) Financial Statements Disclaimer: This document contains statements about expected future events and financials of Brainbees Solutions Limited (‘the Standalone 188 Company’), which are ‘forward-looking’. By their nature, forward- looking statements require the Company to make assumptions Consolidated 263 and are subject to inherent risks and uncertainties. There is a significant risk that the assumptions, predictions, and other forward-looking statements may not prove to be accurate. Readers are cautioned not to place undue reliance on forward- Notice of the Sixteenth looking statements as several factors could cause assumptions, Annual General Meeting actual future results and events to differ materially from those expressed in the forward-looking statements. Accordingly, this document is subject to the disclaimer and qualified in its entirety by the assumptions, qualifications and risk factors referred to in the Management Discussion and Analysis section of this Annual Report. Bringing Yet every milestone is shaped by countless decisions, evolving needs and the reassurance that comes from knowing the right support is always within reach. At FirstCry, we believe that making parenting joyful means making every stage simpler, every choice more confident and every experience more meaningful. It is to this belief that shapes our ecosystem – bringing together trusted products, expert guidance, seamless services and a vibrant community to support families through every milestone. Because joyful parenting is built on the experiences that matter most. The joy of parenting is found in the little moments: a first smile, a first step, a first day at school. Connection Belonging to a community that grows with every family Care Experiences designed around every child, every milestone and every need Convenience Having every essential within reach, when it matters most Confidence Knowing every choice is backed by trust Industry Outlook Parents are Investing More in Every A Category Built for Child India’s changing income profile is reshaping 74 the childcare market. As household incomes Long-Term Growth Indian households in the emerging and mature improve, families treat spending on children as an income segments by FY 2028-29 investment rather than a routine expense. Parents are also more discerning, looking for products with better quality, safety and developmental value, and 10.5 India's mother, baby and kids (MBK) category held its ground through favouring brands they recognise and trust. % FY 2025-26. While broader consumer demand initially witnessed periods of Millennial and Gen Z parents are accelerating this Growth in private consumption shift. Digital-first and research-led, they lean on moderation, favourable demographics, rising household incomes, increasing expert content, peer recommendations and product digital adoption and evolving parenting preferences continued to strengthen reviews before they buy. Premiumisation the long-term outlook, reinforcing the shift towards organised, technology- Growth across childcare categories enabled childcare retail. FirstCry's Position India's Demographic Dividend Our portfolio combines Millions of products from leading domestic and international brands Continues to Expand the Opportunity with home brands of our own, BabyHug, Babyoye, Pine Kids and CuteWalk. Personalised India’s demographic profile remains one of the 21 recommendations and curated assortments help us meet changing parenting preferences at strongest structural advantages for the childcare % both value and premium price points. industry. Children aged 0-12 years account for nearly Children aged 0-12 in India’s population 21% of the country’s populat [Showing first 8,000 characters — download PDF for full document]