NSEPress Release2d ago · 28 Aug 2026, 04:57 pm
Press Release
Thomas Cook (India) Limited · THOMASCOOK
✦ AI Summary▲ PositiveExpansion
Thomas Cook (India) Limited's wholly owned subsidiary, Sterling Holiday Resorts Limited, has launched its 80th resort in India, Sterling Naman Bastar, in Jagdalpur, Chhattisgarh, marking the company's entry into the region.
Analysis Scores
Earnings Impact2/10
Growth Catalyst8/10
Governance Concern1/10
Regulatory Risk1/10
Balance Sheet Risk1/10
Liquidity Impact5/10
Market Sentiment7/10
✦ Ask a Question
Ask anything about this announcement — AI will answer based on the filing content.
Full Announcement
Thomas Cook (India) Limited has informed the Exchange regarding press release of M/s. Sterling Holiday Resorts Limited, wholly owned Subsidiary of M/s. Thomas Cook (India) Limited dated August 28, 2026, titled "Sterling Puts Bastar on the Traveller's Map with its 80th Resort".
Attachments (1)
📄pdf
Download →
THOMASCOOK_28082026165553_Press_Release.pdf
View document text
August 28, 2026
The Manager, The Manager,
Listing Department Listing Department
BSE Limited National Stock Exchange of India Limited
Phiroze Jeejeebhoy Towers, Exchange Plaza, 5th Floor, Plot No. C/1,
Dalal Street, G Block, Bandra-Kurla Complex, Bandra (E),
Mumbai – 400 001 Mumbai – 400 051
Scrip Code: 500413 Scrip Code: THOMASCOOK
Fax No.: 2272 2037/39/41/61 Fax No.: 2659 8237/38
Dear Sir/ Madam,
Sub: Press Release – Intimation under Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements)
Regulations, 2015.
We are enclosing herewith the Press Release of M/s. Sterling Holiday Resorts Limited, wholly owned subsidiary of
M/s. Thomas Cook (India) Limited dated August 28, 2026 titled, “Sterling Puts Bastar on the Traveller's Map with its 80th
Resort”.
This is for your information and records.
Thank you.
Yours faithfully,
For Thomas Cook (India) Limited
Amit J. Parekh
Company Secretary and Compliance Officer
Encl: a/a
Sterling Puts Bastar on the Traveller's Map
with its 80th Resort
First national hospitality brand in Jagdalpur opens a gateway to one of India's most
compelling worlds of waterfalls, forests, caves, craft, culture and cuisine
Chennai, 28 August 2026: Sterling Holiday Resorts, one of India's leading hospitality
companies, has announced its entry into Chhattisgarh with the launch of Sterling Naman
Bastar, Jagdalpur—its 80th resort in India and the first property in Jagdalpur to
operate under a national hospitality brand.
The milestone opens a gateway to one of India's most fascinating yet relatively under-
discovered regions—Bastar.
Here, the dramatic waterfalls meet dense forests; limestone caves sit amidst spectacular
natural landscapes; colourful local haats bring communities together; centuries-old Dhokra
craftsmanship continues to thrive; and distinctive food traditions offer travellers an
experience far removed from the familiar holiday circuit.
Bastar as a Destination
Few destinations bring together nature and living culture quite like Bastar.
The region is home to the spectacular Chitrakote and Tirathgarh Falls, the forests and
limestone caves of Kanger Valley, vibrant weekly tribal haats, distinctive Dhokra
craftsmanship and culinary traditions shaped by rice, bamboo shoots and produce from the
surrounding forests.
Yet Bastar remains relatively under-discovered by the mainstream Indian traveller. That is
also part of its appeal. Unlike destinations where tourism itself has become the dominant
experience, Bastar gives travellers an opportunity to discover a landscape and culture that
retain a strong sense of place. Bastar provides compelling reasons to make the journey.
It makes the destination particularly compelling for travellers seeking nature, culture,
photography, craft, food and discovery—or simply the excitement of experiencing a part of
India they may not have considered before.
Importantly, Bastar is also becoming increasingly accessible. Jagdalpur's airport provides
direct air connectivity with Hyderabad and Raipur, making the region easier to reach and
opening up Bastar to travellers from major urban markets and connecting networks.
Located on Chitrakote Road, Sterling Naman Bastar is positioned as a comfortable gateway
from which to discover Jagdalpur and the wider Bastar region. Spread across approximately
3.21 acres, the resort offers 45 rooms across five categories, including garden-facing rooms,
spacious suites and a private pool villa.
The proposition is deliberately simple, Guests can spend their days discovering waterfalls,
forests, caves, markets, crafts and local culture before returning to the comfort of a full-
service Sterling resort.
An indoor swimming pool, spa and recreation facilities provide opportunities to unwind
between excursions, while expansive lawns and banquet spaces also make the resort suitable
for family holidays, celebrations, destination events and group travel.
The objective is not to make the resort the entire reason for the journey, but to make it the
platform from which Bastar can be discovered comfortably and meaningfully. At Sterling
Naman Bastar, the destination experience continues through cuisine. Amravan, the resort's
multi-cuisine vegetarian restaurant, and Little Bites, its relaxed café, complement regional
flavours influenced by rice, bamboo shoots and forest produce. Local favourites including
Baasta, Angakar Roti, Chaur Bhaja, Farra and Tikhur provide guests another way to
engage with Bastar through its culinary traditions.
Speaking on the launch, Mr. Vikram Lalvani, Managing Director & CEO, Sterling
Holiday Resorts, said:
"Some destinations are already on everyone's travel list. Others are waiting to be discovered.
We believe Bastar belongs firmly in the second category. The combination here is
extraordinary—waterfalls, forests, caves, craft, cuisine and a rich living culture. Yet Bastar
remains relatively under-discovered by the mainstream Indian traveller. Our role as a
Destination Architect is not simply to put a hotel in such a location, but to help travellers
understand why they should come here and then make the destination easier and richer to
experience.
With Jagdalpur providing the gateway and Sterling Naman Bastar providing a comfortable
hospitality base, we have an opportunity to introduce many more travellers to this remarkable
region. Our 80th resort is therefore more than a milestone for Sterling—it is an opportunity to
help put another compelling Indian destination on the traveller's map."
Come for the Landscape. Stay for the Stories.
A journey through Bastar can begin with the spectacle of Chitrakote and Tirathgarh Falls,
continue into the forests and caves of Kanger Valley, move through its local markets and
craft traditions, and ultimately reveal the food, stories and communities that give the region
its distinctive identity.
Commenting on the partnership, Jayesh Sangani and Rachit Sangani, owners of Sterling
Naman Bastar Jagdalpur, a unit of Dishi Resort Pvt. Ltd., said:
"Bastar has tremendous potential as a destination, with remarkable natural landscapes and a
rich cultural heritage. Our association with Sterling combines our understanding of the region
with the brand's reach, distribution and hospitality expertise. Together, we aim to establish
Sterling Naman Bastar as the preferred base for travellers exploring Jagdalpur and the wider
Bastar region."
Come for Bastar's spectacular landscapes. Stay to discover its stories, crafts, flavours
and culture.
Putting New Destinations on the Traveller's Map
The Bastar opening represents an important dimension of Sterling's broader destination-led
growth strategy.
In established markets, Sterling is building greater depth by connecting destinations into
regional travel circuits. In emerging markets such as Bastar, the opportunity is different—to
enter early, establish a credible hospitality base and use Sterling's reach to introduce more
travellers to destinations with compelling reasons to visit.
As Sterling expands its network, its ambition is therefore not simply to put more properties
on the map, but to help put more destinations on the traveller's map.
About Sterling Holiday Resorts Limited:
Sterling Holiday Resorts Limited is a leading hospitality company in India that has a portfolio
in more than 66 unique destinations, and over 3,800 keys operational. Sterling has resorts at
some of India’s best- loved holiday destinations, including Alleppey, Amritsar, Anaikatti,
Athirappilly, Ayodhya, Badami, Bokaro, Chail, Coorg, Corbett, Darjeeling, Dehradun,
Dharamshala, Gangtok, Gir, Goa, Godavari, Guruvayur, Haridwar, Jagdalpur, Jaisalmer,
Jodhpur, Kalimpong, Kanha, Kasauli, Karwar, Kodaikanal, Kufri, Lansdowne, Lonavala,
Madurai, Malampuzha, Manali, Mohali, Mount Abu, Munnar, Mussoorie, Nainital, Ooty,
Panchgani, Pench, Puri, Pushkar, Ranthambore, Rishikesh, Rudraprayag, Sakleshpur, Sariska,
Sattal, Srinagar, Thekkady, Tipeshwar, Tiruvannamalai, Udaipur, Vellore, Vythiri, Wayanad,
Yelagiri, and Ye
[Showing first 8,000 characters — download PDF for full document]