NSEGeneral Updates22 Jun 2026 · 22 Jun 2026, 09:16 am
General Updates
Flair Writing Industries Limited · FLAIR
✦ AI Summary▲ PositiveOrder Win
Flair Writing Industries Limited has secured fresh orders worth INR 200 million for its Creative and Steel Bottles & Houseware divisions from large format stores. These orders are scheduled for execution within the next 90 days and are expected to support margin-accretive growth. The company highlighted strong demand momentum in these divisions, which grew 78% in FY26 and are projected to increase their combined contribution to total revenue from 31% to 38-40% in FY27.
Analysis Scores
Earnings Impact8/10
Growth Catalyst9/10
Governance Concern1/10
Regulatory Risk1/10
Balance Sheet Risk2/10
Liquidity Impact5/10
Market Sentiment8/10
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Flair Writing Industries Limited has informed the Exchange about General Updates
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Ref: FWIL/SEC/2025-26/18
Date: June 22, 2026
BSE Limited National Stock Exchange of India Limited
Listing Department Exchange Plaza,
P.J. Towers, 1st Floor, Bandra Kurla Complex,
Dalal Street, Fort, Bandra (E), Mumbai- 400051
Mumbai - 400 001 Symbol: FLAIR
Scrip Code: 544030
Dear Sir/Madam,
Sub: Announcement under Regulation 30 of the SEBI (Listing Obligations and Disclosure
Requirements) Regulations, 2015- Press Release
Please find enclosed herewith our press release titled ‘Flair Writing Industries Limited
secures fresh orders worth INR 200 Million in its Creative and Steel Bottles & Houseware
Division’
This is for your information and records.
Thanking you.
Yours truly,
For Flair Writing Industries Limited
Mr. Vishal Kishor Chanda
Company Secretary & Compliance Officer
Encl: as above
(Investor Release)
Flair Writing Industries Limited secures fresh orders worth INR 200 Million in its
Creative and Steel Bottles & Houseware Division
We are pleased to inform our Shareholders that our Company has secured fresh orders worth INR 200 million
from large format stores in its Creative and Steel Bottles & Houseware division. These orders are to be executed
in the next 90 days.
Commenting on this development, Mr. Mohit Rathod, the Whole-Time Director said, “Flair continues to
strengthen its presence as one of India’s most recognized & trusted consumer brands which is expanding its
Creative and Steel Bottles & Houseware division. Both the divisions are gaining strong demand momentum for
their products from large format stores. These orders are to be completed in 90 days and are expected to
support margin-accretive growth. In FY26, both the divisions grew by 78% per annum, contributing
approximately 31% of the company’s total revenue. With both divisions witnessing strong momentum and
accelerated growth, we expect their combined contribution to increase to approximately 38%–40% of overall
revenue in FY27. In FY26, the Company sold 145 million mechanical pencils and has commenced manufacturing
wooden pencils at its Surat facility under the Creative division.”
About Flair Writing Industries Limited
Flair Writing Industries Limited ("Flair") is among the Top 3 players in the writing instruments and the largest
pen brand in India. FWIL's flagship brand "Flair" has established itself as a household name in India, with a
market presence of over 45 years. Flair manufactures and distributes several brands in India and partners with
various international brands in the writing instruments industry. Company's products are sold under the "Flair"
brand, "Flair Creative", their principal brands "Hauser" and "Pierre Cardin" and have recently introduced
"ZOOX" in India. Post launch of Flair Creative range of products in FY21, it has emerged as the fastest growing
segment in the company resulting in higher contribution to the overall product mix compared to writing
instruments segments. The company is also rapidly scaling its Steel Bottles & Houseware products. The
company has also engaged in the distribution of MAPED France’s premium creative range of products in India.
In FY 2026, the Company reported revenue of INR 12,501 million, EBITDA of INR 2,245 million and PAT of INR
1,413 million, thus achieving the revenue growth guidance of 15%. The Company operates 11 manufacturing
facilities in 5 locations and has built one of the largest distribution networks in the industry, comprising over
166+ super stockists, 8,000+ distributors and 330,000+ retail touchpoints, with a presence across 6,500+ pin
codes.
Company Investor Relations: MUFG Intime India Limited
Name: Alpesh Porwal (Chief Financial Officer) Name: Ms. Darshi Jain/Mr. Irfan Raeen
Email: alpesh@flairpens.com
Email: darshi.jain@in.mpms.mufg.com /
Irfan.raeen@in.mpms.mufg.com
CIN: L51100MH2016PLC284727
www.flairworld.in Meeting Request Link – Click Here
Safe Harbor
Any forward-looking statements about expected future events, financial and operating results of the Company are based on certain assumptions
which the Company does not guarantee the fulfilment of. Past performance also should not be simply extrapolated into the future. These statements
are subject to risks and uncertainties. Actual results might differ substantially or materially from those expressed or implied. Important developments
that could affect the Company’s operations include a downtrend in the industry, global or domestic or both, significant changes in political and
economic environment in India or key markets abroad, tax laws, litigation, labour relations, exchange rate fluctuations, technological changes,
investment and business income, cash flow projections, interest, and other costs. The Company does not undertake any obligation to update forward-
looking statements to reflect events or circumstances after the date thereof.