General Updates

AFFLE/AGM/BRSR/2025-26 August 27, 2026 BSE Limited National Stock Exchange of India Ltd Phiroze Jeejeebhoy Towers, Exchange Plaza, 5th Floor, Plot No. C-l, G Dalal Street, Mumbai 400 001 Block, Bandra Kurla Complex, Bandra (East), Mumbai - 400 051 Scrip Code: 542752 Symbol: AFFLE Sub: Business Responsibility and Sustainability Report for FY 2025-2026 Dear Sir/ Madam, In compliance with Regulation 34(2)(f) of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, please find attached herewith the Business Responsibility and Sustainability Report forming part of the Annual Report of the Company for FY 2025-26. Kindly take the above information on records. Thanking you, Yours Faithfully, For Affle 3i Limited (Formerly known as Affle (India) Limited) Parmita Choudhury Company Secretary & Compliance Officer Encl: As above Affle 3i Limited (Formerly known as Affle (India) Limited) Regd. Office | A47 Lower Ground Floor, Hauz Khas, Off Amar Bhawan, New Delhi-110016 Communication Office | 8th floor, Unitech Commercial Tower - 2, Sector - 45, Gurugram - 122003, Haryana (P) 0124-4598749 (W) www.affle.com; CIN: L65990DL1994PLC408172 Strategic Statutory Financial GRI Notice Review Reports Statements Appendix BUSINESS RESPONSIBILITY AND SUSTAINABILITY REPORT Section General disclosures I. Details of the listed entity 1. Corporate Identity Number (CIN) of the Listed L65990DL1994PLC408172 Entity 2. Name of the Listed Entity Affle 3i Limited (Formerly known as Affle (India) Limited) 3. Year of incorporation 1994 4. Registered office address A47 Lower Ground Floor, Hauz Khas, Off Amar Bhawan, New Delhi-110016 5. Corporate address 8th floor, Unitech Commercial Tower - 2, Sector - 45, Gurugram - 122003, Haryana 6. E-mail compliance@affle.com 7. Telephone 0124-4598749 8. Website https://affle.com/ 9. Financial year for which reporting is being FY2025-26 done 10. Name of the Stock Exchange(s) where shares 1. BSE Limited are listed 2. National Stock Exchange of India Limited 11. Paid-up Capital INR 281.20 Mn 12. Name and contact details (telephone, email Harshit Talesara address) of the person who may be contacted Investors Relations and Strategy in case of any queries on the BRSR report Email: investor.relations@affle.com 13. Reporting boundary Disclosures made in this report are on a Are the disclosures under this report made consolidated basis unless otherwise stated on a standalone basis (i.e., only for the entity) or on a consolidated basis (i.e., for the entity and all the entities which form a part of its consolidated financial statements, taken together). 14. Name of assessment or assurance provider TUV India Pvt. Ltd. 15. Type of assessment or assurance obtained Limited assurance II. Products/Services 16. Details of business activities (accounting for 90% of the turnover): Sl. % Of Turnover of the Description of Main Activity Description of Business Activity No. Entity (FY2025-26) 1. Information and Communication Advertising (Consumer Platform) 100.0% Affle 3i Limited Integrated Annual Report 2025-26 17. Products/Services sold by the entity (accounting for 90% of the entity’s Turnover) Product/Service NIC Code % Of Total Turnover Contributed 1. Consumer Platform 62099 100.0% III. Operations 18. Number of locations where plants and/or operations/offices of the entity are situated: Location Number of operational locations* Number of offices Total National NA 4 4 International NA 13 13 *Note: The Company is a service-based company and does not require plant/operational facility for business activities. 19. Markets served by the entity: a. Number of locations Locations Number National (No. of States) PAN India International (No. of Countries) >130 b. What is the contribution of exports as a percentage of the total turnover of the entity? The exports accounted for 37.77% for Affle 3i Limited’s total turnover on a standalone basis. c. A brief on types of customers The Company primarily serves Business-to-Consumer (B2C) enterprises that offer products and services to end consumers and leverage digital advertising to drive customer acquisition, engagement, and growth. The Company works with customers either directly or through their appointed advertising agencies, depending on the operating and campaign execution models adopted by the clients. The Company’s customer base spans a diverse set of digital-first brands and app marketers across multiple industry verticals, including: E-commerce, Ed-tech and Entertainment Fintech, FMCG and Foodtech Gaming, Government and Groceries Healthtech, Hospitality & Travel, and Home & Other Utilities (collectively referred to as the “Category EFGH”) As of March 31, 2026, 100% of the Company’s revenue was derived from customers operating in the Category E, F, G and H sectors. Further, approximately 73.8% of the revenue was generated from customers who engaged with the Company directly, while the balance 26.2% was derived from customers who engaged with the Company through advertising agencies. Strategic Statutory Financial GRI Notice Review Reports Statements Appendix IV. Employees 20. Details at the end of Financial Year: a. Employees and workers (including differently abled): S. Male Female Particulars Total (A) No. No. (B) % (B / A) No. (C) % (C / A) Employees 1. Permanent (D) 616 379 61.5% 237 38.5% 2. Other than Permanent (E) 10 5 50.0% 5 50.0% 3. Total employees (D + E) 626 384 61.3% 242 38.7 % Workers 4. Permanent (F) 5. Other than Permanent (G) NA 6. Total Workers (F + G) b. Differently abled Employees: S. Male Female Particulars Total (A) No. No. (B) % (B / A) No. (C) % (C / A) Differently abled Employees 1. Permanent (D) 2. Other than Permanent (E) NA 3. Total employees (D + E) Differently abled Workers 4. Permanent (F) 5. Other than Permanent (G) NA 6. Total Workers (F + G) 21. Participation/Inclusion/Representation of women No. and percentage of Females Category Total (A) No. (B) % (B / A) Board of Directors 9 2 22.2% Key Management Personnel (KMP) 3 1 33.3% Note: Board of Directors & Key Managerial Personnel are on a standalone basis. 22. Turnover rate for permanent employees and workers FY2025-26 FY2024-25 FY2023-24 Category Male Female Total Male Female Total Male Female Total Permanent 27.8% 29.1% 28.3% 30.5% 37.4% 33.0% 34.0% 41.0% 37.0% Employees Permanent - - - - - - - - - Workers Affle 3i Limited Integrated Annual Report 2025-26 V. Holding, Subsidiary and Associate Companies (including joint ventures) 23. (a) Names of holding / subsidiary / associate companies / joint ventures Does the entity % of indicated at column Name of the holding / Indicate whether shares A, participate S. subsidiary / associate holding/ Subsidiary/ held by in the Business No. companies / joint ventures Associate/ Joint listed Responsibility (A) Venture entity initiatives of the listed entity? (Yes/No) 1. Affle Holdings Pte. Ltd. Holding 40.6% 2. Affle International Pte. Ltd Wholly owned 100.0% Subsidiary 3. PT. Affle Indonesia Step-down Subsidiary 100.0% 4. Affle MEA FZ-LLC Step-down Subsidiary 100.0% 5. Affle Iberia S.L. Step-down Subsidiary 100.0% 6. Appnext Pte. Ltd. Step-down Subsidiary 100.0% (Amalgamated with Affle International Pte. Ltd. with effect from October 1, 2025) 7. Appnext Technologies Step-down Subsidiary 100.0% Limited 8. Jampp (Ireland) Ltd. Step-down Subsidiary 100.0% 9. Atommica LLC Step-down Subsidiary 100.0% Yes, The Company’s (Voluntarily cancelled with Business effect from March 13, 2026) Responsibility 10. Jampp EMEA GmbH Step-down Subsidiary 100.0% initiatives are (Dissolved with effect from extended to its July 10, 2025) foreign subsidiaries, 11. Jampp APAC Pte. Ltd. Step-down Subsidiary 100.0% to the extent required (Struck off with effect from under the applicable July 24, 2025) laws of the countries in which they operate. 12. Jampp HQ S.A. Step-down Subsidiary 100.0% 13. Affle (UK) Ltd. Step-down Subsidiary 100.0% 14. Affle Brazil Ltda. Step-down Subsidiary 100.0% 15. Affle Inc. Step-do [Showing first 8,000 characters — download PDF for full document]