NSEProduct launch5d ago · 25 Aug 2026, 05:29 pm
Product launch
United Breweries Limited · UBL
✦ AI Summary▲ PositiveProduct Launch
United Breweries Limited has launched Heineken Silver in Kerala, Odisha, and Madhya Pradesh, expanding its premium portfolio and catering to the growing demand for premium and international beer experiences.
Analysis Scores
Earnings Impact6/10
Growth Catalyst8/10
Governance Concern2/10
Regulatory Risk1/10
Balance Sheet Risk5/10
Liquidity Impact9/10
Market Sentiment8/10
✦ Ask a Question
Ask anything about this announcement — AI will answer based on the filing content.
Full Announcement
United Breweries Limited has informed the Exchange about Product launch
Attachments (1)
📄pdf
Download →
UBLSJR_25082026172816_DisclosureMaterialEventHeinekenSilver25082026.pdf
View document text
August 25, 2026
BSE Limited National Stock Exchange of India Limited
Scrip Code: 532478 Symbol: UBL
Dear Sir,
Sub: Intimation of Product Launch under Regulation 30 of SEBI (Listing Obligations and Disclosure
Requirements) Regulations, 2015 (‘SEBI Listing Regulations’)
In compliance with Regulation 30 read with Para B of Part A of Schedule III of the SEBI Listing
Regulations, we wish to inform that ‘Heineken®Silver’ will be available in the states of Kerala, Odisha and
Madhya Pradesh with effect from August 25, 2026.
The details of the said product launch, as required under SEBI Listing Regulations, read with SEBI Master
Circular HO/49/14/14(7)2025-CFD-POD2/I/3762/2026 dated January 30, 2026, and SEBI Circular No.
SEBI/HO/CFD/CFD-PoD-2/P/CIR/2025/25 dated February 25, 2025 are stated below:
Sr. No. Particulars Description
1. Name of the Product Heineken® Silver
2. Date of Launch August 25, 2026
3. Category of the Product Premium Mild Lager Beer
4. Whether it caters to domestic/ international market The current launch is focused on
catering to the domestic market only
5. Name of the countries in which the product is Not Applicable
launched (in case of international)
A copy of the Press Release regarding the product launch is also enclosed herewith and will also be made
available on the Company’s website at www.unitedbreweries.com
Kindly take the same on your record.
Thanking you,
For UNITED BREWERIES LIMITED
NIKHIL MALPANI
Company Secretary & Compliance Officer
Encl: As above
United Breweries Expands Heineken® Silver Across Kerala, Odisha and Madhya Pradesh
to Accelerate Premiumization
India, August 25, 2026 – United Breweries Limited (UBL), part of the HEINEKEN Company, announced
the expansion of Heineken® Silver across Kerala, Odisha and Madhya Pradesh, building on the brand's
strong momentum in markets where it is already available.
Consumer demand for premium and international beer experiences continues to grow, with beer
drinkers increasingly seeking products that combine quality, refreshment and distinctive taste. The
strong response to Heineken® Silver in existing markets reflects these evolving preferences.
Heineken® Silver is brewed using only three natural ingredients, barley, hops and water, alongside
Heineken®'s signature A-Yeast and a distinctive horizontal brewing process. This unique brewing
method contributes to its smooth, crisp and subtle taste profile, offering consumers refreshing and
easy-to-drink lager.
Vikram Bahl, Chief Marketing Officer, United Breweries Ltd, said, “The positive response to Heineken®
Silver highlights the growing consumer appetite for differentiated premium beer offerings. As we
expand into Kerala, Odisha and Madhya Pradesh, we remain focused on strengthening our premium
portfolio and making the brand available to more consumers across key markets.”
The company continues to build on its strength through a robust pan-India manufacturing and
distribution network comprising 35 breweries, a strong portfolio of brands, innovation-led growth, and
continued focus on premiumization.
About United Breweries Limited
Bengaluru-headquartered United Breweries Limited, part of the HEINEKEN Company, is the largest beer
manufacturer in India. The company produces and markets packaged drinking water and soda, internationally
recognized beer, and non-alcoholic beverages. Its diverse product portfolio comprises brands such as Kingfisher
Strong, Kingfisher Premium, Kingfisher Smooth, Kingfisher Ultra, Kingfisher Ultra Max, Kingfisher Ultra Witbier,
Heineken® Original, Heineken® Silver, Amstel Grande and Heineken® 0.0., along with Kingfisher Premium
Packaged Drinking Water and Kingfisher Strong Power Soda. Most recent information is available on our
Company's website and follow us on LinkedIn and Instagram.