NSEGeneral Updates23 Aug 2026 · 23 Aug 2026, 02:08 pm
General Updates
Urban Company Limited · URBANCO
✦ AI Summary▼ NegativeLitigation
Urban Company Limited has informed the Exchange about a defamation and disparagement suit filed against Kent RO Systems Limited in the Hon'ble Delhi High Court. Kent RO launched a concerted advertising campaign featuring false and misleading claims about Urban Company's water purifiers. The Company sued Kent RO, and the case was heard at length by the Delhi HC. Kent RO made a statement before the Delhi HC to pull down the offending advertisements and not run any similar claims.
Analysis Scores
Earnings Impact2/10
Growth Catalyst5/10
Governance Concern1/10
Regulatory Risk8/10
Balance Sheet Risk1/10
Liquidity Impact6/10
Market Sentiment4/10
✦ Ask a Question
Ask anything about this announcement — AI will answer based on the filing content.
Full Announcement
Urban Company Limited has informed the Exchange about Disclosure under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015
Attachments (1)
📄pdf
Download →
URBANCO_23082026140755_UC_HC_Order_23082026.pdf
View document text
August 23, 2026
National Stock Exchange of India Limited BSE Limited
The Listing Department, Department of Corporate Services,
Exchange Plaza, Phiroze Jeejeebhoy Towers,
Bandra Kurla Complex, Dalal Street, Fort,
Mumbai - 400 051 Mumbai - 400 001
Symbol: URBANCO Scrip Code: 544515
Sub.: Disclosure under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements)
Regulations, 2015
Dear Sir/ Ma’am,
This is in reference to a defamation and disparagement suit filed by the Company against Kent RO Systems
Limited (‘Kent RO’) in the Hon’ble Delhi High Court (“Delhi HC”) on August 11, 2026. Kent RO launched a
concerted advertising campaign featuring several advertisements and social media content through various
influencers, premised on false and misleading claims pertaining to the 2-year filter life and 2-year service
life feature offered by the Company for its Native M0, M1, M2, M1 Pro and M2 Pro water purifiers (“NATIVE”).
Kent RO’s advertisements falsely stated that the 2-year filter life and 2-year service life feature of NATIVE
water purifiers, amongst other things, is a “marketing gimmick” and that using NATIVE water purifiers is
“unsafe” and “risky” for consumers.
Accordingly, the Company sued Kent RO before the Delhi HC, on the basis that Kent RO’s advertisements
disparaged Urban Company and its NATIVE water purifiers and also defamed them. The case was heard
at length by the Hon’ble Delhi High Court on August 12, 2026.
After a very detailed hearing in the matter, Kent RO made a statement before the Delhi HC that it would pull
down the offending advertisements that are subject matter of the suit, and will not run any other
advertisement or promotional content making the same or any other similar claims regarding water purifiers
offering a 2-year filter life/2-year no-servicing feature, that would be disparaging of Urban Company. Kent
RO has been asked to pull down the advertisements and social media content within 15 days of August 12,
2026. While the Delhi HC passed an order on the same date of hearing i.e. August 12, 2026- it was published
on its website yesterday i.e. August 22, 2026.
There are other pending matters between the Company and Kent RO, including a patent infringement suit
filed by Kent RO (and a counterclaim filed by the Company against Kent RO’s patent) and a suit for tortious
interference filed by the Company against Kent RO, which are still sub-judice.
The aforesaid details will also be hosted on the Company's website viz.
https://investorrelations.urbancompany.com/
This is for your information and record.
Thanking you,
For Urban Company Limited
(Formerly UrbanClap Technologies India Limited and
UrbanClap Technologies India Private Limited)
Sonali Singh
Company Secretary and Compliance Officer
Membership No.: A26585
Urban Company Limited
(Formerly known as UrbanClap Technologies India Limited & UrbanClap Technologies India Private Limited)
REGISTERED OFFICE: CORPORATE OFFICE:
Unit No. 8, Ground Floor, 7th & 8th Floor, Go Works,
Rectangle 1, D4, Saket District Centre, Plot 183, Rajiv Nagar, Udyog Vihar
New Delhi, 110017, Delhi, India Phase 1, Sector 20,
Gurgaon - 122016, Haryana, India
CIN: L74140DL2014PLC274413 | Email: Peoplesuccess@urbancompany.com| www.urbancompany.com | Telephone: +91 11 444 570 56