BSECompany Update2d ago · 17 Aug 2026, 09:42 pm
Press release on Arun Icecreams Debuts at New York India Day Parade as US Presence grows
Hatsun Agro Product Ltd · 531531
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Hatsun Agro Product Ltd's Arun Icecreams debuts at New York India Day Parade, marking the brand's first appearance in the US. The event is part of the company's efforts to expand its international presence and introduce its range of ice creams to consumers across geographies.
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Hatsun Agro Product Ltd - 531531 - Announcement under Regulation 30 (LODR)-Press Release / Media Release
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HAPL\SEC\26\2026-27 17th August 2026
BSE Limited National Stock Exchange of India Ltd
Corporate Relationship Department Exchange Plaza, 5th Floor,
2nd Floor, New Trading Ring, Plot No. C/1, G Block,
Phiroze Jeejeebhoy Towers, Bandra Kurla Complex,
Dalal Street, Mumbai - 400 001 Bandra(E), Mumbai – 400 051
Stock Code: BSE: 531531
NSE: HATSUN
Dear Sir / Madam,
Sub.: Press Release on Arun Icecreams Debuts at New York India Day Parade as US Presence
Grows
Pursuant to the applicable provisions of the SEBI (Listing Obligations and Disclosure Requirements)
Regulations, 2015, please find enclosed the Press Release on Arun Icecreams Debuts at New York India
Day Parade as US Presence Grows.
The above intimation is also being hosted on the website of the Company at www.hap.in.
Kindly take the above information on record.
Thanking you.
Yours faithfully,
For Hatsun Agro Product Limited
C Subramaniam
Company Secretary and Compliance Officer
Arun Icecreams Debuts at New York India Day Parade as US Presence Grows
CHENNAI, AUGUST 17, 2026: Arun Icecreams, the flagship ice cream brand from Hatsun Agro
Product Ltd., has made its first-ever participation in the New York India Day Parade 2026, held on
Madison Avenue, New York, on August 16, 2026.
As part of the celebrations, Arun Icecreams featured a specially designed parade float and consumer
engagement booths along Madison Avenue, where the brand distributed more than 15,000 ice
creams in a range of its popular flavours, including Butterscotch sandwich, Cream n cookies Donuts,
Vanilla bites, Popitos kacha mango & Malai Kulfi
The participation follows Arun Icecreams’ recent expansion into the United States and represents the
brand’s first appearance at the New York India Day Parade. The event provides Arun Icecreams with
an opportunity to strengthen its visibility in the US market and engage with a wider consumer
audience as it expands its international presence.
With a strong legacy across South India and a product portfolio that has been enjoyed by generations
of consumers, Arun Icecreams is continuing to expand its reach beyond India. The New York
participation forms part of the brand’s broader efforts to increase its presence in international
markets and introduce its range of ice creams and flavours to consumers across geographies.
Commenting on the participation, Mr. R.G. Chandramogan, Chairman, Hatsun Agro Product Ltd.,
said: “Arun Icecreams has been part of people’s happy moments for many decades, and participating
in New York’s India Day Parade for the first time is a very special occasion for us. As we continue to
strengthen our presence in the United States, this event gives us an opportunity to share the Arun
Icecreams experience with a wider audience and introduce more consumers to the flavours that have
been loved for generations. We remain grateful for the trust consumers have placed in Arun
Icecreams over the years. With that same commitment to quality and delight, we look forward to
taking the brand to more consumers across international markets and building our global journey
step by step.”
The New York debut highlights Arun Icecreams’ growing international ambitions and its efforts to
bring its wide range of ice creams and innovative flavours to consumers in global markets. The event
provides a valuable platform to strengthen the brand’s visibility in the United States and support its
broader international expansion plans.
About Hatsun Agro Product Ltd:
Hatsun Agro Product Ltd. (HAP) Is a leading private sector dairy player in India. HAP procures milk from select
fine quality cattle collected directly from over 5,00,000 farmers, chosen with care. HAP follows quality
standards certified by the prestigious ISO 22000. HAP’s portfolio includes. Arun Icecreams – South India’s
leading ice cream brand, Arokya Milk & Milk products – the country’s largest private sector milk brand, Hatsun
Dairy Products –a rapidly growing, wide portfolio brand of dairy products, ibaco – Premium chain of ice cream
outlets enabling consumers create their own ice cream sundaes. HAP Daily - With 4200+ outlets, HAP Daily has
expanded its reach in traditionally strong markets like Tamil Nadu, Pondicherry, Karnataka, Andhra Pradesh,
and Telangana, and has started to make inroads into Maharashtra, Kerala, Orissa, Goa, Chhattisgarh, Madhya
Pradesh, West Bengal, Jharkhand, Gujarat, Andamans, Chandigarh and Bihar. HAP Daily products are
distributed to kirana stores, premium supermarkets and other retail outlets through various distribution
channels. This increases availability and expands the brand’s reach to a wider consumer base. Hanobar – A
range of coco confectionaries infused with nuts, ganache and fruit fillings, every bite is an exquisite mouthfeel,
giving an indulgent experience like none other. Havia - Premium chocolates have been made to make each of
these moments memorable by gifting the special one’s with a box of indulgence & Santosa is an in-house brand
for cattle feed and cattle care. Aniva - a range of deliciously flavoured whey drinks.
For media enquiries, contact
David Francis | David.Francis@dentsu.com | +91 98840 52528
Vinod Kumar C | Vinod.K@dentsu.com | +91 98401 26179
Yeshwaanth Raghu | yeshwaanth.raghurraman@dentsu.com | +91 95000 36326