NSEPress Release3d ago · 17 Aug 2026, 12:00 pm
Press Release
Orkla India Limited · ORKLAINDIA
✦ AI SummaryProduct Launch
MTR Foods, a business unit of Orkla India Limited, has launched a new range of North Karnataka offerings, including Groundnut Chutney Podi, Nigerseed Chutney Podi, Flax Seed Chutney Podi, and Masala Khara, inspired by the region's rich culinary traditions.
Analysis Scores
Earnings Impact1/10
Growth Catalyst6/10
Governance Concern1/10
Regulatory Risk1/10
Balance Sheet Risk1/10
Liquidity Impact8/10
Market Sentiment5/10
✦ Ask a Question
Ask anything about this announcement — AI will answer based on the filing content.
Full Announcement
Orkla India Limited has informed the Exchange regarding a press release dated August 17, 2026, titled "MTR Reinforces its Commitment to North Karnataka with New Regional Offerings".
Attachments (1)
📄pdf
Download →
ORKLA2025_17082026115927_SignedPR.pdf
View document text
August 17, 2026
BSE Limited, National Stock Exchange of India Limited,
Phiroze Jeejeebhoy Towers, Exchange Plaza, C-1, Block G,
Dalal Street, Bandra Kurla Complex, Bandra (E),
Mumbai – 400 001 Mumbai – 400 051
Scrip Code: 544595 Scrip Symbol: ORKLAINDIA
Subject: Press Release
Please find enclosed the press release titled “MTR Reinforces its Commitment to North
Karnataka with New Regional Offerings”.
The above information will also be available on the website of the Company at
www.orklaindia.com
We request you to take the same on record.
For Orkla India Limited
(Formerly known as Orkla India Private Limited)
Kaushik Seshadri
Company Secretary and Compliance Officer
Encl.: as above
ORKLA INDIA LIMITED
(Formerly known as “Orkla India Private Limited”)
Registered Office: No. 1, 2nd & 3rd Floor, 100 Feet Inner Ring Road, Ejipura, Ashwini Layout, Viveknagar, Bengaluru - 560 047, India
CIN: L15136KA1996PLC021007 | T: +91 80 4081 2100/7 | Website: www.orklaindia.com | E-mail: contactus@orklaindia.com
MTR Reinforces Its Commitment to North Karnataka with New Regional Offerings
Introduces Groundnut Chutney Podi, Nigerseed Chutney Podi, Flax Seed Chutney Podi and Masala Khara,
inspired by North Karnataka's rich culinary traditions
Hubballi, 17th August 2026: MTR, one of India's most trusted food brands with a legacy spanning over
100 years, announced the launch of a new range of North Karnataka offerings, comprising Groundnut
Chutney Podi (Shenga), Nigerseed Chutney Podi (Gurellu), Flax Seed Chutney Podi (Agasi) and Masala
Khara. Crafted specifically for consumers in North Karnataka, the new products bring some of the region's
most-loved flavours to consumers in a high-quality packaged format.
Consumed daily across households in North Karnataka, chutney podis such as Shenga, Gurellu, Agasi and
Masala Khara are staples of the region's cuisine and are commonly enjoyed alongside local favourites such
as jolada rotti and other traditional dishes. Consumed in nearly 8 out of 10 households, they have
remained a cherished part of everyday meals for generations. Drawing inspiration from local food habits
and guided by the thought, "Inspired by the kitchens of North Karnataka," MTR's new products seek to
bring these familiar flavours and trusted quality to consumers while staying true to the authenticity of
North Karnataka cuisine.
For over a century, MTR has built its leadership by bringing authentic Karnataka flavours to consumers
and celebrating the diversity of the state's culinary traditions through products inspired by regional food
cultures. The launch of the new North Karnataka Specialities builds on this legacy and reinforces MTR's
longstanding commitment to North Karnataka and its rich culinary heritage. Following the launch of MTR
Byadagi Chilli and MTR Dharwad Peda earlier, the new range of Chutney Podis and Masala Khara further
reflects the brand's efforts to celebrate the unique flavours, ingredients and culinary traditions that make
North Karnataka cuisine so distinctive.
Commenting on the launch, Sunay Bhasin, CEO, MTR Foods, said, "We at MTR have a deep responsibility
to celebrate the diversity of Karnataka's culinary traditions. We understand that every region in Karnataka
has its own unique food culture, shaped by generations of recipes, ingredients, and eating habits. As
consumer interest in authentic regional flavours continues to grow, we strive to make these cherished food
traditions more accessible through trusted, high-quality offerings. We see ourselves not just as a food
brand, but as a custodian of Karnataka's culinary heritage, committed to preserving these traditions while
bringing consumers the quality, hygiene and consistency they have come to expect from MTR."
Speaking about the new range, Anupam Nair, Chief Marketing & Growth Officer, MTR Foods, said, “At
MTR, innovation begins with consumers. Through thorough research and understanding of North
Karnataka’s food culture, we recognised the deep connection consumers have with chutney podis and the
role they play in everyday meals. We worked closely with homemakers and extensively tested the new
products with consumers to ensure they reflected local tastes and ingredients. The result is a range that
brings together the flavours consumers in the region know and love, while staying true to our promise of
authenticity.”
The products will be available across General Trade (GT), Modern Trade (MT), Namma MTR stores, and
leading e-commerce platforms. The Groundnut Chutney Podi is priced at ₹49, Nigerseed Chutney Podi at
₹55, Flax Seed Chutney Podi at ₹49 and Masala Khara at ₹65.
With the launch, MTR will further strengthen its engagement with consumers across North Karnataka
through a hyperlocal approach, supported by digital content, retail branding, outdoor activations,
influencer-led initiatives and on-ground consumer engagement.
About MTR Foods
MTR Foods, a business unit of Orkla India Limited, is one of India's most trusted food brands, offering a
wide portfolio of authentic and convenient food products across categories such as breakfast mixes, spices
and masalas, ready-to-eat, beverages, sweets, and others. Backed by Orkla India’s multi-category food
expertise, MTR continues to bring authentic Indian taste to consumers in India and across global markets.
For more information, visit MTR Foods