NSEPress Release5d ago · 15 Aug 2026, 11:14 am
Press Release
Mahindra & Mahindra Limited · M&M
✦ AI SummaryProduct Launch
Mahindra & Mahindra Limited has introduced the BE 6 SPORTEQ, a new series of electric SUVs with advanced technology and design features, including a digital cockpit and software-defined vehicle capabilities.
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Full Announcement
Mahindra & Mahindra Limited has informed the Exchange regarding a press release dated August 15, 2026, titled "Mahindra introduces the BE 6 SPORTEQ, a bold new expression of sport, technology, and electric performance".
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Mahindra & Mahindra Ltd.
mahin” crra RI Mahindra Towers,
Dr. G. M. Bhosale Marg,
Worli, Mumbai 400 018 India
Tel: +91 22 2490 1441
Fax: +91 22 2490 0833
www.mahindra.com
M&M/SEC/2026-27/105
15th August 2026
National Stock Exchange of India Limited BSE Limited
Scrip Code: M&M Scrip Code: 500520
Sub: Mahindra introduces the BE 6 SPORTEQ, a bold new expression of sport,
technology, and electric performance
We refer to our Stock Exchange Intimation dated 26th November 2024 wherein we had intimated
about the Press Release issued by Mahindra Electric Automobile Limited (‘MEAL’), a subsidiary
of the Company, regarding the ‘Launch of BE 6e and XEV 9e’.
In furtherance to the above, please find enclosed a Press Release issued by MEAL on the
captioned subject.
Digital Feeds of the BE 6 SPORTEQ would be available at the following links:
• Instagram: @mahindraelectricsuvs
• X: @mahindraeSUVs
• YouTube: @mahindraelectricsuvs
• Facebook: @mahindraelectricoriginsuvs
Further, the Presentation and the Recording of the Event would also be available on the
Company’s website and can be accessed at the following link:
https://www.mahindra.com/investors/reports-and-filings under ‘Events update’.
Kindly take the same on record.
Yours sincerely,
For MAHINDRA & MAHINDRA LIMITED
Sailesh Kumar Daga
Company Secretary
FCS: 4164
CC: Luxembourg Stock Exchange
London Stock Exchange Plc
ISIN: USY541641194
Regd. Office: Gateway Building, Apollo Bunder, Mumbai 400 001, India | Tel: +91 22 68975500 | Fax:
+91 22 22875485 | Email: group.communication@mahindramail.com | mahindra.com |
CIN No. L65990MH1945PLC004558
mah’ indrR aI
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Press Release
Mahindra introduces the BE 6 SPORTEQ, a bold new expression of sport,
technology, and electric performance
Key Highlights
• Introducing Battery as a Service (BaaS): The new BE 6 SPORTEQ series starts at
₹ 11.45 Lakh with BaaS and battery at ₹ 3.75 per km
• Digital Cockpit & TEQ Suites: A futuristic three-screen, coast-to-coast cockpit
paired with six all-new TEQ Suites including TEQ_Talk built with Google Gemini -
a next generation conversational companion, designed to make every drive more
connected, intuitive, and effortless.
• BE 6 SPORTEQ Launch Edition: An all-new Graphite Storm exterior with full
Racing Tan leatherette interiors.
• BE 6 SPORTEQ Formula E Freedom Edition: A sportier expression of the BE 6
SPORTEQ series with original race-inspired cockpit with two screens and the
signature halo design that celebrates Mahindra’s Formula E journey.
• Software-defined vehicle (SDV) prowess: Features introduced on the BE 6
SPORTEQ series will be rolled out to existing BE 6, XEV 9e and XEV 9S owners in
phases starting January 2027.
• Deliveries begin on the auspicious occasion of Onam (26th August 2026)
Mumbai, 15 August 2026 — Mahindra today introduced the BE 6 SPORTEQ, an all-new series
that marks the next evolution of its acclaimed electric origin SUV. Bringing together the sporty
character and technology leadership that defines the BE 6, the new series gives customers a
wider range of experiences to choose from. To mark the unveiling of the BE 6 SPORTEQ range,
Mahindra also took the wraps off two additional expressions of the SPORTEQ philosophy, the
top-of-the-line Launch Edition and the performance-focused Formula E Freedom Edition.
The BE 6 has captured the imagination of owners and fans alike since its launch in November
2024, becoming the most talked-about Mahindra eSUV. The BE 6 has resonated for the way it
makes people feel, inspiring an emotional connection among owners and admirers alike. Pulse
Goes Rogue is the campaign that captures that spirit, taking forward the very idea on which the
BE 6 was built.
BE 6 SPORTEQ: A whole new expression of design, technology and experience
SPORTEQ has been conceived as a distinct series, bringing together a set of new design,
technology and experience enhancements.
Available in 12 striking colour options including 4 new (Rosso Impulso, Ruby Velvet, Graphite
Storm and Firestorm Orange Satin) and offered across eight variants, ONE, TWO, THREE,
THREE+, FOUR, FE, FE FOUR and Launch Edition, the SPORTEQ series has been designed to
offer customers a wider choice of performance, technology and ownership experiences.
From TWO onwards, all variants feature a three-screen coast-to-coast display, creating a more
immersive and futuristic cockpit experience. Customers seeking the original race-inspired
cockpit with two screens and the signature halo design can opt for the SPORTEQ Freedom
Edition.
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Every variant in the SPORTEQ series features an enhanced suite of technology-rich, segment-
first features, staying true to the BE 6 eSUV's core proposition as a Software Defined Vehicle
(SDV).
All new technology and software features introduced on the SPORTEQ series will be made
available to existing BE 6, XEV 9e and XEV 9S customers through over-the-air (OTA) software
updates, rolled out in phases starting January 2027. The specific feature set available to
customers will vary depending on the vehicle model and variant.
MAIA and the six TEQ suites:
The six TEQ Suites are powered by MAIA, Mahindra's Artificial Intelligence Architecture and the
foundation of its Software Defined Vehicle (SDV) vision. It enables features that make the
vehicle more intuitive, engaging, secure and responsive to individual customer needs.
TEQ_Talk: Built with Google Gemini - a next generation conversational companion, designed to
make every drive more connected, intuitive, and effortless. TEQ_Talk powers natural
interactions through 17 specialized AI agents. It supports over 100 core functions & 48 Apps
including:
• Vehicle controls
• Navigation
• Music
• News
TEQ_Play: Offers a rich suite of interactive experiences including:
• Karaoke – 1st OEM in India
• In-car gaming suite, also in BYOD mode – 1st OEM in India
• Private Audio
• Dolby Vision and Dolby Atmos
• GrooveMe Party
• Milestone
TEQ_Drive: Enhances performance and driving dynamics through a suite of intelligent vehicle
controls like:
• Custom Drive Mode
• Drift Mode
• Tribe Drive
• Revive & Revive SOS
• The Formula E Freedom Edition-exclusive Acceleration Boost
TEQ_Me: Transforms personalisation from a setting into an experience via:
• User profile with Auto-detection
TEQ_Secure: Enhances safety through intelligent monitoring features like:
• Secure360 Pro – Live view with audio relay and Intrusion Alert
• NFC & Digital Car Key - An expanded and seamless secure Digital Car Key ecosystem across
iPhone, Apple Watch, Android, and Samsung smart phones, as well as NFC Key Cards. This
makes Mahindra the first Indian automotive OEM to offer Car Connectivity Consortium
(CCC) compliant Digital Car Key functionality across multiple device ecosystems
• 3rd Screen Parental Lock
TEQ_xting: Enables a new degree of personalisation by allowing customers to create:
• Personalised Tailgate Messaging
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BE 6 SPORTEQ Launch Edition
The BE 6 SPORTEQ Launch Edition sits at the top of the range, distinguished by an exclusive
Graphite Storm exterior and a full Racing Tan leatherette interior.
BE 6 SPORTEQ Formula E Freedom Edition
The BE 6 SPORTEQ Formula E Freedom Edition represents the most performance-focused
expression of the BE 6. Drawing from Mahindra Racing's Formula E programme, it translates the
spirit of electric motorsport into a distinctive road-going package.
The timing is significant, with Mahindra Racing enjoying one of its strongest Formula E
campaigns in recent years. With victories in Monaco and Tokyo and a record-equalling four pole
positions for Edoardo Mortara, Mahindra Racing has reaffirmed its competitive credentials on
the global electric racing stage.
This connection will be further reinforced at the London E-Prix, where the Freedom livery and
the SPORTEQ Freedom Edition will be showcased together.
The SPORTEQ Freedom Edition features the original BE 6 headlamp design, complemented by
a more purposeful exterior treatment with
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