NSEPress Release5d ago · 14 Aug 2026, 08:53 pm
Press Release
Mahindra & Mahindra Limited · M&M
✦ AI Summary▲ PositiveProduct Launch
Mahindra & Mahindra Limited has announced the launch of its new Scorpio Lifestyler pickup truck in India by April 2027, with a starting price below ₹19.79 lakh Ex-Showroom.
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Full Announcement
Mahindra & Mahindra Limited has informed the Exchange regarding a press release dated August 14, 2026, titled "Mahindra Unveils its Global Pik Up; The All-New Scorpio Lifestyler To be Launched by April 2027 with starting price below ₹19.79 lakh Ex-Showroom".
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Mahindra & Mahindra Ltd.
mahin” crra RI Mahindra Towers,
Dr. G. M. Bhosale Marg,
Worli, Mumbai 400 018 India
Tel: +91 22 2490 1441
Fax: +91 22 2490 0833
www.mahindra.com
M&M/SEC/2026-27/104
14th August 2026
National Stock Exchange of India Limited BSE Limited
Scrip Code: M&M Scrip Code: 500520
Sub: Mahindra Unveils its Global Pik Up; The All-New Scorpio Lifestyler
To be Launched by April 2027 with starting price below ₹19.79 lakh Ex-Showroom
We refer to our Stock Exchange Intimation dated 15th August 2023 wherein we had intimated
about the Press Release issued by the Company regarding the unveil of its ‘Global Pik Up
Concept for International Markets’.
In furtherance to the above, please find enclosed a Press Release issued by the Company on
the captioned subject.
Digital Feeds of The All-New Scorpio Lifestyler would be available at the following links:
• X: @Mahindra_Auto
• Instagram: @mahindra_auto
• Facebook: MahindraAutomotiveIndia
• YouTube: @MahindraAutomotive
The Presentation and Pictures of The All-New Scorpio Lifestyler would be available at the
following link:
https://drive.google.com/drive/folders/1Z_R-gfLJt95g3RlWJojVyOAfyAnIf-Fw?usp=sharing
Further, the Presentation and the Recording of the Event would also be available on the
Company’s website and can be accessed at the following link:
https://www.mahindra.com/investors/reports-and-filings under ‘Events update’.
Kindly take the same on record.
Yours sincerely,
For MAHINDRA & MAHINDRA LIMITED
Sailesh Kumar Daga
Company Secretary
FCS: 4164
CC: Luxembourg Stock Exchange
London Stock Exchange Plc
ISIN: USY541641194
Regd. Office: Gateway Building, Apollo Bunder, Mumbai 400 001, India | Tel: +91 22 68975500 | Fax:
+91 22 22875485 | Email: group.communication@mahindramail.com | mahindra.com |
CIN No. L65990MH1945PLC004558
mahi»n dra Ri
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UTILITY
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Mahindra Unveils its Global Pik Up; The All-New Scorpio Lifestyler
To be Launched by April 2027 with starting price below ₹19.79 lakh Ex-Showroom
~ Built for a bigger world, christened as Mahindra Lifestyler for international markets ~
Mumbai, 14 August, 2026: Mahindra & Mahindra Ltd. today unveiled its Global Pik Up, now
set to be launched as Mahindra Scorpio Lifestyler in India. First showcased as a concept in Cape
Town, South Africa, in August 2023, the pickup will be launched as the Mahindra Lifestyler
across international markets, marking a significant milestone in Mahindra's global growth
journey.
Designed at Mahindra India Design Studio (MIDS) in Mumbai and developed at Mahindra
Research Valley (MRV) in Chennai, the Scorpio Lifestyler is built for a bigger world. Conceived
to redefine the global midsize pickup segment, it combines Mahindra's next-generation body-
on-frame architecture, advanced technology, authentic capability and compelling value in a
package developed to global standards and shaped by insights from customers across
international markets.
Its arrival in India marks the beginning of a new chapter for the lifestyle pickup category,
bringing a world-class product to a new generation of customers with diverse aspirations and
a desire to embrace every opportunity that lies ahead. Designed for both payload and playload,
the Scorpio Lifestyler seamlessly combines utility, adventure and everyday comfort.
The Scorpio Lifestyler is set to make its debut by April 2027, with India prices starting below
₹ 19.79 Lakh Ex-Showroom.
Dr Velusamy R, President, Automotive Business, Mahindra & Mahindra Ltd., said, “From the
outset, our vision was to create a world-class global pickup that raises the bar for the segment while
remaining true to Mahindra's strengths in authentic capability and value. The Scorpio Lifestyler is a
testament to the strong product development capabilities at Mahindra Research Valley (MRV). Built
on our advanced next-generation body-on-frame architecture, it has been engineered to deliver the
capability, durability, safety and refinement demanded by customers around the world.”
Pratap Bose, Chief Design and Creative Officer, Mahindra & Mahindra Ltd., said, “The Scorpio
Lifestyler is inspired by how our customers work, play and explore. Combining bold exterior design,
plush interiors and SUV-like comfort with unmistakable Mahindra toughness, it brings style and
refinement to every journey. This philosophy is reflected in the three editions showcased today:
Valley celebrates purposeful refinement, Reef embodies freedom and exploration, and Trail captures
the spirit of boundless adventure. Together, they express our vision of a pickup that celebrates
individuality while remaining rooted in capability, authenticity and the freedom to explore without
limits.”
Nalinikanth Gollagunta, CEO, Automotive Division, Mahindra & Mahindra Ltd., said, “The
Scorpio Lifestyler represents the convergence of global engineering and evolving customer
aspirations. As we prepare for its India launch, we see a growing appetite among customers for a
vehicle that delivers authentic capability without compromising on technology, safety, comfort or
everyday usability. We are investing in building awareness, strengthening our network and creating
the right ownership experience for this category. We believe the Scorpio Lifestyler has the potential
to redefine expectations and shape the future of the pickup segment in India.”
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THREE DISTINCT EXPRESSIONS:
The Mahindra Scorpio Lifestyler has been engineered to adapt seamlessly across diverse
terrains, environments and pursuits. To showcase the breadth of its character and capability,
Mahindra has unveiled three distinctive expressions, each inspired by a unique way of exploring
the world around us and the evolving needs of a new generation of pickup customers.
Valley Edition
Created for those who seek a harmonious blend of work and leisure, the Valley Edition
combines practicality with refined comfort. Finished in Artemis Grey, its colour draws
inspiration from the rich, layered hues of expansive estates.
Reef Edition
Inspired by the spirit of freedom and discovery, the Reef Edition is designed for those constantly
drawn to the outdoors and new vistas. Its Aquareef finish captures the ever-changing shades
of the ocean.
Trail Edition
Bold and adventurous, the Trail Edition embodies the go-anywhere character of the Scorpio
Lifestyler. Finished in Sahara Beige, it takes inspiration from vast sandscapes and the pursuit of
new horizons.
GLOBAL ASPIRATION: MAHINDRA LIFESTYLER ENGINEERED FOR THE WORLD
The Mahindra Lifestyler marks an important milestone in the company's global growth strategy
and its vision of creating a world-class pickup for customers across international markets.
Developed from the outset as a global product, the Mahindra Lifestyler has been conceived to
meet the evolving expectations of modern pickup customers by bringing together:
• Authentic pickup capability and durability
• Global engineering and safety standards
• Advanced technology
• Sophisticated design and premium refinement
• Versatility for work, adventure and everyday life
• Mahindra's proven pickup legacy across international markets
Targeting the high-potential midsize lifestyle pickup segment across Australia & New Zealand,
South Africa, Africa, Middle East and Latin America, the Mahindra Lifestyler has been designed
as a global product capable of meeting diverse customer needs and market requirements.
About Mahindra
Founded in 1945, the Mahindra Group is one of the largest and most admired multinational
federation of companies with 324000 employees in over 100 countries. It enjoys a leadership
position in farm equipment, utility SUVs, information technology and financial services in India
and is the world’s largest tractor company by volume. It has a strong presence in renewable
energy, agriculture, logistics, hospitality, and real estate.
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The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and
enhancing ur
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