Statement of Deviation or Variation for the quarter ended on 30th June, 2026.

E BRAND CONCEPTS LIMITED CIN - L51909MP2007P0L6C6 | BRAND 4th Floor UNO Business Park, Indore Bypass Road, Opposite Sahara City, Bicholi Mardana CONCEPTS Indore, Madhya Pradesh, India. 452010 Phone: 91-731-4223000, Fax- 4221222/ 414 Ema brang Date: 13-08-2026 To. To, National Stock Exchange of India Limited BSE Limited Listing & Compliance Department Listing & Compliance Department Exchange Plaza, 5th Floor, Phiroze Jeejeebhoy Towers, Plot No. C/1, G Block, Dalal Street, Bandra Kurla Complex Mumbai - 400001 Bandra East, Mumbai - 400051 Symbol: BCONCEPTS Scrip Code: 543442 Sub: - Statement of deviation(s) or variation(s) for the quarter and three months ended 30" June, 2026 under regulation 32(1) of Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015 (“SEBI Listing Regulations™) Pursuant to Regulation 32(1) of Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulation, 2015, a Statement confirming no deviation or variation in the utilization of proceeds raised through issuance ol Warrants to promoter group of the company on preferential basis for quarter and three months ended 30" June. 2026 is enclosed herein, in the format as prescribed. We request you to kindly take the above information on your record. ompany Secretary & Colfipliance Officer em No: A33016 Encl: A/a L BRAND CONCEPTS LIMITED CIN - L51909MP2007PLC0O668-1 BRAND 4th Floor UNO Business Park, Indore Bypass Road, Opposite Sahara City. Bicholi Mardan: CONCEPRTS Indore, Madhya Pradesh. India, 432016 Phone: 91-731-4223000. Fax- 4221222/ 111 Email: infowb STATEMENT ON DEVIATION OR VARIATION FOR PROCEEDS OF PUBLIC ISSUE, RIGHTS ISSUF, PREFERENTIAL ISSUE, QUALIFIED INSTITUTIONS PLACEMENT ETC. Statement on deviation / variation in utilization of funds raised Name of listed entity Brand Concepts Limited Mode of Fund Raising Preferential Issue — Convertible Warrants Date of Raising Funds 23.09.2025 Amount Raised (In Rs.) 9,74,89,500 (Rs. 7.49,89.500 + Rs. 2,25,00.000) Report filed for Quarter ended 30-06-2026 Monitoring Agency NA Monitoring Agency Name, if applicable NA Is there a Deviation/ Variation in use off unds raised No If yes, whether the same is pursuant to change in terms of Not Applicable contract or objects which was approved by the shareholders If yes, Date of shareholder Approval Not Applicable - Explanation for the Deviation/ Variation Not Applicable Comments of the Audit Committee after review No comment = Comments of the auditors. if any No comments from auditors - Objects for which funds have been raised and where there has been a deviation, in the following table: Not Applicable Original Object Modified | Original Modified | Funds Utilized | Amount of Remarks. if Object, if | Allocation (In Rs.) | allocation, | (In Rs.) Deviation/ any any if any Variation for the quarter according to applicable object Working Capital, 9,74,89,500 - 9,74,48,990.12 - Expansion of . Manufacturing Facility, Investment in Brand Building & Acquiring New Brands . Deviation or variation could mean: a. Deviation in the objects or purposes for which the funds have been raised or b. Deviation in the amount of funds actually utilized as against what was originally disclosed or c. _Change in terms of a contract referred to in the fund-raising document i.e. prospectus, letter of offer. etc Spvati Gupta 7Y ompany Secretary & Compliance Officer M No. A33016