NSEPress Release1d ago · 20 Jul 2026, 06:16 pm
Press Release
Redington Limited · REDINGTON
✦ AI Summary▲ PositiveExpansion
Redington Limited has entered into a 5-year strategic relationship with Resulticks, a global leader in real-time audience engagement solutions, to accelerate the adoption of advanced customer engagement technologies across the Middle East, India, and South East and South Asia.
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Redington Limited has informed the Exchange regarding a press release dated July 20, 2026, titled "Redington and Resulticks Enter into a 5-year Strategic Relationshipfor Market Expansion".
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July 20, 2026
The National Stock Exchange of India Limited, BSE Limited
Exchange Plaza, Floor 25, Phiroze Jeejeebhoy Towers,
Bandra-Kurla Complex, Dalal Street, Mumbai — 400 001
Bandra (E), Mumbai – 400051.
Symbol: REDINGTON Scrip: 532805
Sir/Madam,
Sub: Regulation 30 - Securities and Exchange Board of India (Listing Obligations and Disclosure
Requirements) Regulations, 2015 (LODR) – Press Release
Pursuant to Regulation 30 of LODR, please find enclosed a copy of the Press Release on “Redington
and Resulticks Enter into a 5-year Strategic Relationship for Market Expansion”
The same has also been uploaded on the website of the Company at
https://redingtongroup.com/corporate-announcement/
Thank you
For Redington Limited
K Vijayshyam Acharya
Company Secretary
Encl: a/a
PRESS RELEASE
Redington and Resulticks Enter into a 5-year Strategic Relationship
for Market Expansion
Delivering AI-driven audience engagement solutions across three key
territories to Unlock Next
Dubai, United Arab Emirates, 20th July 2026 – Redington, a leading technology aggregator
and innovation powerhouse across emerging markets, today announced a strategic
distribution relationship with Resulticks, a global leader in real-time audience engagement
solutions. The five-year collaboration is designed to accelerate the adoption of advanced, real-
time customer engagement technologies across the Middle East, India, as well as South East
and South Asia (SESA).
The partnership brings together Redington’s extensive channel ecosystem and market reach
with Resulticks’ AI-driven engagement platform, enabling organizations to deliver connected,
data-driven customer experiences across digital channels.
Through this collaboration, Redington will support the expansion of Resulticks’ presence
across key markets in the Middle East while strengthening its reach in India. In parallel,
Resulticks will work closely with Redington to accelerate growth opportunities across several
markets in the SESA region. Over the five-year period, Redington and Resulticks are aiming at
a market opportunity of more than $150 million across the Middle East, India, and the Rest of
Asia.
The central focus of the partnership is empowering channel partners with new capabilities
and revenue opportunities, supported by joint investments in partner enablement, demand
generation, and ecosystem development. The program introduces a structured partner
engagement model that goes beyond traditional distribution, helping partners build expertise
in AI-powered engagement technologies while unlocking performance-based incentives and
new avenues for value creation.
By combining technology innovation with ecosystem enablement, the two companies aim to
help businesses adopt real-time, end-to-end audience engagement strategies that drive
stronger customer connections, measurable outcomes, and long-term growth.
“As organizations increasingly look to engage customers in real time and make smarter
decisions through AI, the demand for intelligent, data-driven engagement platforms is
growing rapidly across our markets,” said Sayantan Dev, Global Head, Software Solutions
Group, Redington. “This partnership with Resulticks brings those capabilities into the
Redington ecosystem, enabling our channel partners to deliver more intelligent and
connected customer experiences. Just as importantly, it creates meaningful new opportunities
for partners to grow – expanding their solution portfolios, building new capabilities, and
unlocking stronger revenue potential. Together, we are enabling our ecosystem to move
forward with confidence and truly Unlock Next.”
Information Classification: Public
PRESS RELEASE
“Across industries, companies are rethinking how they use data to build deeper and more
meaningful relationships with their customers,” said Redickaa Subrammanian, CEO of
Resulticks. “The Resulticks platform was designed to help organizations bring together data,
AI, and engagement into a single, unified approach – allowing businesses to orchestrate real-
time interactions across the entire customer journey. Working with Redington gives us the
ability to scale this vision across multiple markets through an ecosystem that understands the
local landscape and can help customers translate technology into measurable outcomes.”
Adding to this, V. S. Hariharan, Managing Director and Group CEO, Redington, said, “This
partnership reflects how Redington is advancing from a traditional distribution model to a true
technology orchestrator – shaping and scaling ecosystems that deliver next generation
capabilities across markets. Our collaboration with Resulticks unites deep market access, a
powerful partner network, and advanced AI-driven engagement platforms to create
meaningful impact for customers. Together, we are empowering partners and enterprises to
Unlock Next – driving new value, smarter outcomes, and sustained leadership in an
increasingly data driven world.”
The collaboration will be led jointly from Dubai, India and Singapore, reflecting both
companies’ commitment to accelerating AI-driven engagement capabilities across key
markets in the Middle East, India, and Asia. Together, the partnership will help organizations
and partners Unlock Next by enabling more intelligent, real-time customer engagement and
new opportunities for growth.
About Redington
Redington Limited (NSE: REDINGTON; BSE: 532805), a leading technology solutions provider,
empowers businesses in their digital transformation journeys. Guided by its brand narrative
“Unlock Next”, Redington goes beyond distribution to remove barriers, accelerate digital
adoption, and unlock access, growth, trust, efficiency, and impact—helping businesses,
communities, and societies embrace what’s next in technology.
Redington Media Contact:
Janees Reghelini
Senior Communications and Media Manager
Middle East and Africa
Redington
Email: janees.reghelini@redingtongroup.com
Mobile: +971 56 689 6953
Information Classification: Public