Press Release dated August 11, 2026 titled as Q1FY27 Financial and Business Performance

------------------------------------------------------------------------------------------------------------------ August 11, 2026 To To BSE Limited National Stock Exchange of India Limited Phiroze Jeejeebhoy Towers Exchange Plaza, C-1, Block G Dalal Street, Mumbai – 400 001 Bandra Kurla Complex Bandra (E), Mumbai – 400 051 Scrip Code: 544058 Scrip Symbol: MUFTI Dear Sir/Madam, Sub: Media release Please find attached a media release titled as “Q1 FY27 Financial & Business Performance”. The above is being made available on the Company's website at www.credobrands.in. This is for your information and dissemination on your website. Thanking you, Yours faithfully, For Credo Brands Marketing Limited Sanjay Kumar Mutha Company Secretary and Compliance Officer Encl. As above Investor Release Credo Brands Marketing Limited Q1 FY27 Financial & Business Performance Mumbai, 11th August 2026 Credo Brands Marketing Limited (MUFTI), one of the prominent players in the men’s casual wear providing a meaningful wardrobe solution for multiple occasions in a customer’s life, with product offerings ranging from shirts to t-shirts to jeans to chinos, which caters to all year-round clothing has announced its Unaudited Financial Results for the Quarter ended 30th June 2026. KEY FINANCIAL HIGHLIGHTS Profit & Loss (in Rs. Crore) Q1 FY27 Q1 FY26 YoY Total Revenue 125.3 119.9 5% Gross Profit 77.2 73.8 5% Gross Margin 61.6% 61.6% 10 bps EBITDA 26.6 31.0 (14%) EBITDA Margin 21.2% 25.9% (460 bps) PAT 2.3 6.3 (63%) KEY OPERATIONAL HIGHLIGHTS • Total No. of EBOs as on 30th June 2026 stood at 427 stores • Sales Mix for Q1 FY27 • EBO : 61% ; MBO : 17% ; LFS : 5% ; Online : 12% ; Others : 5% • Product Mix for Q1 FY27 • Shirts : 47% ; T-shirts : 11% ; Bottomwear : 39% ; Outerwear : (1%) ; Others : 4% • Working Capital Days* as on 30th June 2026 stands at 176 days • RoCE* stood at 12.9% ; RoE* stood at 10.1% for Q1 FY27 • Marketing & Ad spend stands at 8.5% of revenue KEY BUSINESS UPDATE 1. MUFTI 2.0 TRANSFORMATION: Reinventing the Store. Redefining the Brand Experience. Reigniting the Spark ✓ Continued progress on MUFTI’s premiumisation journey through elevated stores, sharper merchandise, and stronger brand storytelling ✓ Opened new-format premium stores in strategic locations with encouraging consumer response ✓ Focused on improving retail productivity through selective store rationalisation and expansion into premium retail destinations ✓ Initiatives aimed at strengthening brand visibility, customer experience, and throughput per store over the medium to long term 2. STRENGTHENING DIGITAL & OMNICHANNEL CAPABILITIES ✓ Continued investments in digital marketing through platforms such as Google and Meta to amplify MUFTI’s evolving premium identity ✓ Increased focus on content-led consumer engagement, digital storytelling, and performance marketing ✓ Omnichannel strategy continues to connect online discovery with offline conversion and vice versa ✓ Digital and brand-building investments aimed at strengthening long-term consumer engagement and sustainable future growth *Trailing Twelve Months 1 Investor Release Credo Brands Marketing Limited Recent Digital Campaigns PRATEIK X MUFTI FLOW LINEN HAVANA Click Here Click Here Click Here Commenting on the Result, Mr. Kamal Khushlani, Chairman & MD, Credo Brands Marketing Limited said “FY26 was a year of resilience for MUFTI, marked by focused execution and continued progress on our transformation journey. In Q1 FY27, we continued to advance MUFTI 2.0, with a focus on premiumising the brand, elevating the customer experience across our stores and strengthening MUFTI’s influence as the aspirations of Indian consumers continue to evolve. Q1 FY27 revenue stood at ₹125 crore, reflecting steady performance despite continued softness in discretionary spending. Gross profit grew 5% YoY to ₹77 crore, with gross margin at 62%. EBITDA for the quarter stood at ₹27 crore, compared to ₹31 crore in the same period last year, primarily due to higher investments in brand building and marketing. Marketing investment was approximately 8.5% of revenue, in line with our full-year guidance of 8-10% through FY27. We see this as an important investment in building MUFTI’s long-term salience and aspiration. A growing proportion is being directed towards digital platforms such as Google and Meta to strengthen visibility, deepen consumer understanding and support engagement across online and offline channels. We are also continuing to build our D2C business, bringing us closer to our consumers and their evolving preferences. Profit After Tax for the quarter stood at ₹2.3 crore. As part of our retail transformation strategy, we opened 5 new stores across leading malls and high streets while closing 7 underperforming stores. Our focus is on improving the quality and productivity of our network, by progressively replacing lower-productivity locations with stronger, experience-led stores, we aim to improve output per store while enhancing the overall consumer experience and brand salience. Our long-term MUFTI 2.0 transformation remains firmly on track. We will continue to elevate our retail experience, strengthen our merchandise offering and invest behind the brand. These initiatives are aimed at deepening consumer engagement, improving footfalls and conversion, and progressively rekindling growth. Our ambition remains to build MUFTI into one of India’s most loved and enduring home-grown menswear brands, growing in a disciplined, profitable and sustainable manner. Looking ahead, the global environment remains uncertain, with geopolitical tensions likely to keep consumers cautious and near-term demand visibility uneven. Nevertheless, India’s growing aspirations and the evolution of the casual lifestyle segment provide significant long-term opportunity. We believe MUFTI 2.0 positions us well to participate meaningfully in this opportunity and build a stronger foundation for the brand’s next phase of growth.” Investor Release Credo Brands Marketing Limited About Credo Brands Marketing Limited Credo Brands Marketing Limited (MUFTI) is a prominent player in the men’s casual wear in India providing a meaningful wardrobe solution for multiple occasions in a customer’s life, with our product offerings ranging from shirts to t-shirts to jeans to chinos, which caters to all year-round clothing. The brand “Mufti” was launched with a vision to redefine menswear. The brand was created as an alternative dressing solution and was designed to deliver a casual alternative with a focus on creative, bold, and expressive clothing for the contemporary Indian man who wanted something more stylish than what was commonly available. The products are available through a pan-India multichannel distribution network that we have built over the years comprising of EBOs, LFSs and MBOs, as well as online channels comprising of website and other e- commerce marketplaces. The Company’s multi-channel presence is planned strategically in a manner that products across categories are available at consumers’ preferred shopping channels. The Company is asset-light with respect to the plant, property, and equipment, primarily due to outsourcing of our manufacturing operations. The Company comprehensively focuses on the design of products and outsources the manufacturing of products to various manufacturing partners. The Company conducts multiple levels of checks to ensure the desired quality. This structure provides agility with longstanding sourcing partners allowing the Company to manage supply, based on the demand from various distribution channels. The Company has developed a strong brand identity through effective brand advertising and multiple marketing campaigns for the brand. For more information, please contact Company: Investor Relations (IR) Credo Brands Marketing Limited Strategic Growth Advisors Pvt. Ltd. CIN: L18101MH1999PLC119669 CIN: U74140MH2010PTC204285 Mr. Rasik Mittal – CFO Mr. Deven Dhruv [Showing first 8,000 characters — download PDF for full document]