Investor Presentation

July 20, 2026 BSE Ltd. National Stock Exchange of India Ltd. Listing Department, Exchange Plaza, P. J. Towers, Dalal Street, Bandra-Kurla Complex, Mumbai – 400 001. Bandra (E), Mumbai – 400 051. (Scrip Code: Equity - 544484), (Symbol: BLUESTONE, Series EQ) Dear Sirs/ Madam, Sub: Intimation under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015 - Investor Presentation Further to the intimation done by the Company on July 14, 2026 with respect to the Result Conference Call to be hosted by the Management of our Company on Tuesday, July 21, 2026 at 11:00 a.m. (Indian Standard Time) to discuss the Unaudited Standalone and Consolidated Financial Results of the Company for the quarter ended June 30, 2026, we are enclosing herewith an Investor Presentation, the same is also available on the website of the Company i.e. https://www.bluestone.com/investor-relations.html. You are requested to take the above information on record. Thanking You, Yours Faithfully, For BlueStone Jewellery and Lifestyle Limited (Formerly known as Bluestone Jewellery and Lifestyle Private Limited) Gaurav Singh Kushwaha Managing Director DIN: 01674879 Encl: As above BlueStone Jewellery and Lifestyle Limited [Formerly Known as BlueStone Jewellery and Lifestyle Private Limited] Reg. off : Site No. 89/2 Lava Kusha Arcade, Munnekolal Village, Outer Ring Road, Marathahalli, Bangalore - 560037 statutorycompliance@bluestone.com www.bluestone.com CIN: L72900KA2011PLC059678 Corporate off: 302, Dhantak Plaza, Makwana Road, Marol, Andheri East, Mumbai - 400 059, Maharashtra. Contact No: 080 4514 6904 Investor Presentation Q1 FY27 Disclaimer Prospective investors should be aware that investing in equity shares involves a significant level of risk. For detailed information regarding such risks, potential investors are advised to refer to the section titled "Risk Factors" in the Prospectus . It is crucial to note that certain visuals utilized in this presentation may be for illustrative purposes only, aiming to convey the broad categories that the company actively engages with. This presentation is created by BlueStone Jewellery and Lifestyle Limited (the "Company") solely for informational purposes and does not constitute an offer, recommendation, or invitation to purchase or subscribe to any securities . It shall not be considered as the basis or relied upon in connection with any contract or binding commitment whatsoever . The issuance of securities by the company will only take place through a statutory offering document containing comprehensive information about the company . This presentation is compiled by the company based on information and data deemed reliable, but the company makes no explicit or implied representation or warranty whatsoever . No reliance should be placed on the truth, accuracy, completeness, fairness, and reasonableness of the contents of this presentation . It may not encompass all relevant information, and any liability regarding the contents or omissions of this presentation is explicitly disclaimed . Certain topics discussed in this presentation may involve statements concerning the Company's market opportunities and business prospects that are forward -looking . These forward -looking statements are not assurances of future performance and are subject to known and unknown risks, uncertainties and assumptions that are challenging to predict . Such risks and uncertainties include, but are not restricted to, the performance of the Indian economy and global markets, industry performance, competition, successful strategy implementation, future growth, technological changes, and other factors . The Company assumes no obligation to update any forward -looking information contained in this presentation . Any third-party forward - looking statements and projections included in this presentation are not endorsed by the Company, and the Company is not accountable for such third-party statements and projections . Table of Contents 01 BlueStone 02 Business 03 Financial at Overview Performance a Glance BlueStone at a Glance India’s second largest ‘digital first’ omni -channel jewellery player 38.9% 39.0% 172.7% Fastest Growing with Strong Unit Economics Revenue CAGR (FY24 -26) SSSG ( Q1 FY27) Reported EBITDA CAGR % (FY24 -FY26) #2 28-32% Market Leader Digital -first omni -channel jewellery brands in India (FY24) Market share among omni -channel jewellery players (FY25) 6.9% 59.7% Leading Brand Repeat ratios (Q1 FY27) Advertising and promotional spends as % of revenue (Q1 FY27) 352 139 12,660+ Pan India Presence Stores ( Jun’26) Towns and cities (Jun’26) PIN codes serviced ( Jun’26) Best -in-class tech features 3D rendering In-house integrated tech stack Digitally Native Company Among leading jewellery retailers 1 (Jun’24) Pioneers in introducing technology One of the few amongst peers 1 10,000+ #1 95%+ Design & Manufacturing Among peers 1 by design -to-store turnaround Jewellery produced in -house (#1 amongst No of designs ( Jun’26) time (FY24) peers1) Notes: 1. Basis last 3 month production data – both basis count of piece and weight. Amongst Peers/ Leading Jewellery Retailers in India, which are defined as omnichannel and multichannel retailers in India, including BlueStone and listed retailers with revenue of more than INR 5,000 mn in FY2024 and who have more than 50 physical stores. CaratLane , a step-down subsidiary of Titan Limited, has a similar business model as BlueStone and has, therefore, also been included as a peer; Source: RedSeer Report. Tracing Our Growth.. Onboarded 0.5mn+ customers since Digital Milestone: incorporation 1M+ Instagram Followers Online retail Commenced omni - Established Jaipur channel expanded 1st office at channel business facility and Crossed annual to cover 12,600 PIN Bangalore model with launch of inaugurated 100th revenue of INR 10bn codes first EBO in New Delhi store Digital Milestone: 1M+ Instagram Followers 2011 2012 2014 2015 2018 2021 2022 2023 2024 2025 2026 Establishment of Established Mumbai office and additional Establishment of 50th Establishment of 150th 323 stores across started manufacturing manufacturing unit store store 130 cities unit in Mumbai Crossed revenue of 17bn What began as a digital -first venture now stands as one of India’s most expansive jewellery retail networks, proving the power o f vision backed by execution 1.EBO : Exclusive Brand Outlet 6 Differentiating BlueStone’s Jewellery from Traditional Offerings Target Shift from wedding to non -wedding wear, delivering style, convenience, & value for the modern consumer Customers 25 to 45 years of age Category by Purity & Average Gross Repeat Revenue Projected Occasion Weight Selling Price Margins Purchase Pool Growth Women, men and couples Daily -wear ₹ 2,282 billion 18 KT or 14 KT 15-18% CAGR Jewellery ₹25,000 – 35,000 25 -35% High USD 27 billion 5 – 30 grams by 20291 (2024) Value unique Higher studded Non-wedding ₹ 697 billion designs and modern component; varied 18-21% CAGR Occasion -wear ₹35,000 – 50,000 30 -40% Medium USD 8 billion styles materials like silver, by 20291 (2024) Jewellery platinum Lay greater importance on ₹ 3,360 billion design over metal Wedding 22KT predominantly ₹0.1– 0.2 million 6-9% CAGR 5 -15% Low USD 40 billion value Jewellery 30 – 250 grams and above by 20291 (2024) Tendency to BlueStone’s design -led offerings and customer -centric approach set it apart from conventional Indian discover brands through social jewellers, driving higher gross margins and repeat purchases media or online 1.Jewellery worn occasionally, such as on festivals, birthdays, anniversaries, events, etc., comprises other occasion -led jewellery 7 Source: RedSeer Report1 Business Overview Our Strengths Leading player: India’s second largest omni -channel digital first jewellery brand 1 Differentiated Approach to Product and Design 2 Advanced Manufacturing Capabilities with Vertically Integrated Operations 3 In-ho [Showing first 8,000 characters — download PDF for full document]