NSEPress Release2 Jul 2026 · 2 Jul 2026, 10:00 pm
Press Release
Bajaj Electricals Limited · BAJAJELEC
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Bajaj Electricals Limited has appointed Tiny Sengupta as its Chief Marketing Officer, effective June 29, 2026. Sengupta brings over 22 years of experience in marketing and brand building across various industries.
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Bajaj Electricals Limited has informed the Exchange regarding a press release dated July 02, 2026, titled "Bajaj Electricals Appoints Tiny Sengupta as Chief Marketing Officer".
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L-1/0091/PG/PD July 2, 2026
BSE Limited : Code No. 500031
Department of Corporate Services
Phiroze Jeejeebhoy Towers,
Dalal Street Mumbai 400 001.
National Stock Exchange of India Limited : BAJAJELEC - Series: EQ
Listing Department
Exchange Plaza, Bandra Kurla Complex,
Bandra (East), Mumbai 400 051
Sub.: Press release
Dear Sir/Madam,
Please find attached press release titled ‘Bajaj Electricals Appoints Tiny Sengupta as Chief Marketing Officer’.
We request you to take the above on record and treat the same as compliance under the applicable provisions.
Thanking you,
Yours faithfully,
For Bajaj Electricals Limited
Prashant Dalvi
Chief Compliance Officer & Company Secretary
(ICSI Membership No.: A51129)
Encl.: As above.
Bajaj Electricals Limited | CIN: L31500MH1938PLC009887
Registered Office: Mulla House, 2nd Floor, 51 Mahatma Gandhi Road, Fort, Mumbai 400 001
Tel: 022 6149 7000 | Website: www.bajajelectricals.com | E-mail: legal@bajajelectricals.com
Bajaj Electricals Appoints Tiny Sengupta as Chief Marketing Officer
Mumbai, 2nd July 2026 – Bajaj Electricals Limited announced the appointment of Tiny Sengupta as our Chief
Marketing Officer (CMO), effective June 29, 2026. In this role, Tiny will lead the company’s marketing function and
oversee integrated marketing strategy and brand positioning of our portfolio brands, Bajaj and Morphy Richards.
Tiny is an accomplished marketing leader who brings over 22 years of rich global experience across Healthcare and
FMCG. She has worked with leading global and Indian organizations, including Johnson & Johnson, Marico, Dabur,
Henkel and GSK.
Most recently, Tiny served as Country Director, Vision Care, Johnson & Johnson India, where she strengthened
commercial excellence, built brand equity among Indian consumers and accelerated the market reach across the
country.
Tiny is an accomplished marketing leader who has won several accolades, including the “Business Woman of the
Year & Visionary Leader” at ET Ascent 2023. She was recognized among “Asia’s Most Inspirational Women in
Leadership 2022” by House of Rose Professional.
Commenting on the appointment, Mr. Shekhar Bajaj, Chairman, Bajaj Electricals, said, “We are pleased to welcome
Tiny to our leadership team at a pivotal time. Her deep expertise in marketing and brand building will play key role
in accelerating growth and creating sustained value for our stakeholders.”
Sanjay Sachdeva, Managing Director & CEO, Bajaj Electricals Limited, added, “We are delighted to welcome Tiny
as Chief Marketing Officer. As we continue to evolve our business, we are confident that Tiny’s proven marketing
leadership will build stronger brand equity for our brands, Bajaj and Morphy Richards, and shape our business
growth across existing and emerging markets.”
About the company
Bajaj Electricals Limited is a globally renowned Indian Consumer Appliances and Lighting Solutions company.
Headquartered in Mumbai with a turnover of INR 4,462 crores (FY 25-26), it is a part of the $100 bn multinational
conglomerate Bajaj Group and founded by Shri Jamnalal Bajaj.
The Company was established in 1938 and has stood the test for more than 87 years. It continues to enjoy consumer
trust across various sectors it operates in and remains at the forefront of developing modern, technologically
superior and aesthetic products and solutions. Bajaj Electricals’ business portfolio spans Consumer Products
(Appliances and Fans) and Lighting Solutions (Consumer and Professional Lighting). They are a front runner in the
industry with their key brand offerings comprising BAJAJ and Morphy Richards. Under their Lighting Solutions
business, they offer consumers a wide range of innovative LED lamps and fixtures, including panels and battens, as
also wires and switch gears. They are known for their prowess in street lighting, sports lighting, industrial
commercial and infrastructural lighting, and undertaking specialized illumination projects on a turnkey basis
amongst other solutions.
Media Contact:
Khushboo Agarwal – 9372530363 - khushboo@bloomingdalepr.com
Nishita Rawat - 91 9321518813 - nishita@bloomingdalepr.com
Bajaj Electricals Limited | CIN: L31500MH1938PLC009887
Registered Office: Mulla House, 2nd Floor, 51 Mahatma Gandhi Road, Fort, Mumbai 400 001
Tel: 022 6149 7000 | Website: www.bajajelectricals.com | E-mail: legal@bajajelectricals.com