Investor Presentation for Analyst / Institutional Investors call.

FSN E-Commerce Ventures Limited August 04, 2026 National Stock Exchange of India Limited BSE Limited Symbol: NYKAA Scrip Code: 543384 Dear Sir / Madam, Subject: Investor Presentation In continuation of our letter dated July 27, 2026, and pursuant to Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations 2015, we are enclosing herewith the Investor Presentation for the quarter ended June 30, 2026, which will be made by Company for the analyst / institutional investors call / meeting(s) scheduled today i.e., August 04, 2026. The said Investor presentation will also be available on the Company’s website at: https://www.nykaa.com/investor-relations/lp We request you to take the above information on records. Thanking You, Yours faithfully, For FSN E-Commerce Ventures Limited Dr. Chetan Sharma Company Secretary & Compliance Officer Encl.: As above Registered Office: 104 Vasan Udyog Bhavan | Sun Mill Compound | S. B. Marg | Tulsi Pipe Road | Lower Parel (W) | Mumbai – 400013 Website: www.nykaa.com | Phone: +91 22 6838 9616 | Email – nykaacompanysecretary@nykaa.com CIN: L52600MH2012PLC230136 Investor Presentation Q1FY27 FSN E-Commerce Ventures Limited One Nykaa Highlights Beauty Omnichannel Retail House of Nykaa Table of Contents Superstore by Nykaa Fashion Financial Performance Performance Snapshot – Q1FY27 GMV Net Revenue Gross Profit EBITDA PAT Rs 5,590 Cr Rs 2,782 Cr Rs 1,276 Cr Rs 236 Cr Rs 80 Cr 34% 29% 33% 68% 226% YoY Growth YoY Growth YoY Growth YoY Growth YoY Growth 45.9% 8.5% 2.9% margin* margin* margin* * of Net Revenue 3 Both the verticals saw meaningful acceleration in growth and profitability Beauty Fashion NSV YoY 27% 21% 25% 29% 19% 17% 20% 54% 2,371 451 1,834 (Rs Cr) 1,470 1,212 209 Q1FY24 Q1FY25 Q1FY26 Q1FY27 Q1FY24 Q1FY25 Q1FY26 Q1FY27 EBITDA YoY 38% 19% 32% 48% 27% 21% 25% 29% EBITDA 165 (Rs Cr) 125 -18 105 -23 Q1FY24 Q1FY25 Q1FY26 Q1FY27 Q1FY24 Q1FY25 Q1FY26 Q1FY27 EBITDA margin* 8.7% 8.5% 9.0% 10.3% -14.1% -9.2% -6.2% 0.1% * % of NSV 4 Key strategic highlights of Q1FY27 GROWTH BRAND PARTNERS • Beauty (29% YoY NSV growth) : Driven by strong performance • 10,000+ Brands across Beauty and Lifestyle across e-commerce, retail and House of Nykaa • 160+ new brands launched in Q1 • Fashion (54% YoY NSV growth) : Driven by strong customer growth, an enriched brand portfolio, and an encouraging response to the Nike partnership RETAIL CONSUMERS • 324 stores across 100+ cities (+11 stores this quarter) • Consumer base: 60 mn [33% YoY] • Opened the largest-ever ultra-luxe Nykaa store in Vasant Kunj • 20+ consumer immersive events in Q1 store Nykaa X L’Oreal Paris Cannes Takeover, Beauty Bars, Flagship • Strategic expansion into Exclusive Brand Outlets for global sales, Makeup Masterclasses, Experiential pop ups, Rare Beauty beauty brands - creating iconic brand destinations for Charlotte launch event, House of Nykaa new launch events Tilbury and Kiehl's HOUSE OF NYKAA AI initiatives • 13 Consumer Brands growing at 43% YoY Multiple high impact AI initiatives launched during the quarter: • Kay Beauty and Nykaa Cosmetics earned industry recognition • Virtual closet is converting browsers into buyers for innovation, with awards from leading platforms such as • Nynaa, our AI voice assistant, is resolving nearly half of Femina, ET and CEW UK customer calls at human quality • Ask Nykaa has emerged as a trusted beauty advisor Scale, profitability and capital efficiency have all compounded strongly over the last 4 years Rev (Rs Cr) EBITDA margin (%) 3,100 PAT margin (%) 2,782 2,600 9.0% 2,155 8.5% 238,1..200%%0 2.9% 1,746 2.7% 7.0% 6.5% 12,6.20%0 1,422 6.0% 1.7% 5.5% 5.2% 1.1% 11,1.20%0 5.0% 0.7% 0.4% 0.8% 4.0% 06.20%0 Q1FY24 Q1FY25 Q1FY26 Q1FY27 Rev. YoY % 24% 23% 23% 29% 5.4% 8.3% 12.7% 26.8% ROCE % Capital Employed (Rs Cr) 1,658 1,791 2,073 2,211 Capital employed = Net Worth + Net Debt 6 $2.4bn GMV, powered by a demand – assortment – distribution flywheel Demand engine Assortment engine Distribution engine Customer base (mn) Beauty + Fashion brands (#) Store Count (#) 10,275 9,067 35 198 26 6,683 4,992 Q1FY24 Q1FY25 Q1FY26 Q1FY27 Q1FY24 Q1FY25 Q1FY26 Q1FY27 Cities → 60 66 82 105 Social engine Q1FY24 Q1FY25 Q1FY26 Q1FY27 Registered Retailers on 170k+ 2.3mn 19 mn+ ~5,300 Brands onboarded in three years Superstore (in 000s) Creator Content pieces social media network annually community Deep partnerships with full stack offering 282 Consumer engagement initiatives Q1FY24 Q1FY25 Q1FY26 Q1FY27 Cities → 650+ 1,100+ 1,100+ 1,200+ 19,000+ pincodes 13 cities covered covered by online by Nykaa Now $2.4 bn Annualized GMV* across all platforms [~3x vs Q1FY24] *Q1FY27 GMV converted at USD 1= INR 95 7 BEAUTY OMNICHANNEL RETAIL Beauty remains on a strong growth trajectory with double digit EBITDA margin GMV (Rs Cr) NSV (Rs Cr) EBITDA (Rs Cr) YoY 28% 28% 26% 28% 27% 21% 25% 29% 38% 19% 32% 48% 4,105 244 2,371 3,208 1,834 2,543 1,470 1,991 1,212 Q1FY24 Q1FY25 Q1FY26 Q1FY27 Q1FY24 Q1FY25 Q1FY26 Q1FY27 Q1FY24 Q1FY25 Q1FY26 Q1FY27 Margin % * 8.7% 8.5% 9.0% 10.3% • Growth accelerated on the back of strong platform performance, a successful Pink Summer Sale, and robust customer acquisition. • Retail performance strengthened on account of network expansion along with double digit SSSG growth. • Gross margin expansion and operating leverage led to profitability improvement. * % of NSV 9 Focus on penetration and premiumization is driving growth Q1FY26 Q1FY27 28% YoY Rs 3,208 Cr GMV Rs 4,105 Cr GMV Visits (mn) AUTC (mn) AOV (Rs) 22% YoY 25% YoY 5% YoY 500 20.8 2,102 2,009 16.5 Q1FY26 Q1FY27 Q1FY26 Q1FY27 Q1FY26 Q1FY27 Nykaa partners with Selena Gomez’s Rare Beauty for India Launch Rare beauty, one of the world’s largest and most trending celebrity beauty brands is now on Nykaa Scott Friedman, CEO of Rare Beauty added, “India is a very important market for Rare Beauty, and we’re thrilled to partner with Nykaa to bring the brand to more people across the country. Nykaa has built a powerful beauty community in India, and together, we’re excited to make Rare Beauty more accessible while continuing to foster authentic connection, self- acceptance, and belonging” Launched in Jun’26 Top 5 Premium brands on Nykaa Bringing the best global brands to Indian consumers EXCLUSIVE TO NYKAA Trending Haircare brand from Trending Chinese makeup Exclusive Japanese high Exclusive Gen Z focused Korean Derma skincare brand the Unilever Prestige portfolio brand efficacy skincare brand from licensed range from Anua Strong performance of marquee sale events in Q1 FY27 Nykaa Pink Summer Sale Nykaa Birthday Sale For Deck - Image Gifs (75).gif 35 mn+ 100 mn+ ~40% YoY 20 mn+ Unique Visitors Visits GMV Unique visitors Strengthening omnichannel presence with 11 new stores in Q1FY27 Pioneering innovative retail formats that are redefining retail experience in India 324 stores Store Count +11 new stores in Q1 Multi brand specialty Stores Exclusive House of Nykaa Outlets Exclusive House of Nykaa 105 cities Coverage +6 new cities in Q1 outlets in high footfall retail zones KI OSK Experience led stores with brands, SIS, skin consultation tools and beauty services ~3.3 L sq. ft Retail space +29% YoY Brand carts in key consumer hotspots CART Exclusive brand experiential Double digit growth SSSG formats Destination for trending, D2C/home grown & international brands A first of its kind lifestyle café KAF E blending beauty, coffee and community Geographic 50% in Tier 2 & beyond Penetration Strategic expansion into exclusive brand outlets, unlocking a new growth vector through partnerships with leading global brands Nykaa has a well diversified store network across A fragrance-first concept redefining discovery through luxury brands and and many tiers, regions and servicing different customer personalized experiences. more to come need states Launch of our newest and largest flagship store: Nykaa Luxe, Ambience Mall, Vasant Kunj Experient [Showing first 8,000 characters — download PDF for full document]