Intimation for Execution of Agreement

NOVUS LOYALTY LIMITED NLL/26-27/004 4th August, 2026 The Corporate Relations Department BSE LIMITED SME Platform Phiroze Jeejeebhoy Towers, 25th Floor, Dalal Street Mumbai – 400 001, Maharashtra Company Scrip Code: 544735 Dear Sir / Madam, Sub: Intimation for execution of Agreement with Hero Housing Finance Limited Pursuant to Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015, this is to inform you that Novus Loyalty Limited ("Novus"/"Company") has entered into an agreement with Hero Housing Finance Limited on 4th August, 2026. In this regard, we hereby enclose the necessary details in Annexure-A as required under the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015, read with SEBI Master Circular Ho/49/14/14(7)2025-CFD-POD2/I/3762/2026 dated January 30, 2026. Please take the information on records. Thanking you Yours faithfully, For Novus Loyalty Limited ADITI PARDAL (CS & Compliance Officer) Membership No.: FCS 33216 Encl.: As above Novus Loyalty Limited (Formerly known as Novus Loyalty Pvt. Ltd.) CIN No: U72900HR2011PLC127344 | GST No 06AAECC4455C1Z1 727, Udyog Vihar, Phase 5, Gurugram, Haryana 122016 Tel: 91-124-4382002. Email: communication@novus-loyalty.com | Web: https://www.novus-loyalty.com/ NOVUS LOYALTY LIMITED Annexure – A Sr. No. Particulars Description Name of the entity awarding the 1 Hero Housing Finance Limited order(s)/contract(s) Novus has entered into a Master Services Agreement to act as the Loyalty Technology and Program Design Partner for Hero Housing Finance Limited's ("HHFL") for designing, configuring, implementing, integrating and enabling a comprehensive connector loyalty and rewards ecosystem – including loyalty Significant terms and conditions of strategy and program design, loyalty platform deployment, order(s)/contract(s) awarded in brief points accrual engine, referral program, contest and milestone management, gamification, rewards marketplace, engagement and nudge engine, leaderboards, administration portal, and MIS & analytics – to drive connector activation, engagement, lead generation, disbursement growth, referrals and retention for HHFL. Whether order(s) / contract(s) have 3 been awarded by domestic/ Domestic Entity international entity 4 Nature of order(s) / contract(s) Agreement of 3 years 5 Whether domestic or international Domestic Time period by which the 6 Deployment in 2 weeks order(s)/contract(s) is to be executed The Agreement follows a recurring, usage-linked revenue model — consideration grows in proportion to user onboarding and engagement on HHFL's platform over the 3-year term, offering 7 Value of order(s)/contract(s): the Company a scalable, annuity-like revenue stream in addition to the one-time setup fee already payable. As this recurring revenue will increase with HHFL's growth, the precise aggregate value cannot be fixed at this stage. Whether the promoter/ promoter group / group companies have any 8 interest in the entity that awarded the No order(s)/contract(s)? If yes, nature of interest and details thereof Novus Loyalty Limited (Formerly known as Novus Loyalty Pvt. Ltd.) CIN No: U72900HR2011PLC127344 | GST No 06AAECC4455C1Z1 727, Udyog Vihar, Phase 5, Gurugram, Haryana 122016 Tel: 91-124-4382002. Email: communication@novus-loyalty.com | Web: https://www.novus-loyalty.com/ Whether the order(s)/contract(s) would fall within related party 9 No transactions? If yes, whether the same is done at “arm’s length” Novus Loyalty Limited (Formerly known as Novus Loyalty Pvt. Ltd.) CIN No: U72900HR2011PLC127344 | GST No 06AAECC4455C1Z1 727, Udyog Vihar, Phase 5, Gurugram, Haryana 122016 Tel: 91-124-4382002. Email: communication@novus-loyalty.com | Web: https://www.novus-loyalty.com/