Please find enclosed herewith Integrated Annual Report FY 2025-26 of FSN E-Commerce Ventures Limited.

FSN E-Commerce Ventures Limited August 01, 2026 National Stock Exchange of India Limited BSE Limited Symbol: NYKAA Scrip Code: 543384 Dear Sir / Madam, Subject: Notice of the 14thAnnual General Meeting and Integrated Annual Report for the Financial Year 2025-26 The 14th Annual General Meeting (“AGM”) of FSN E-Commerce Ventures Limited (“ the Company”) will be held on Tuesday, August 25, 2026, at 10:30 A.M. (IST) through Video Conferencing (“VC”) or Other Audio Visual Means (“OAVM”) in compliance with the applicable provisions of the Companies Act, 2013 and the rules made thereunder and the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015 (“SEBI Listing Regulations”), read with the circulars issued in this regard from time to time, the latest being 03/2025 dated September 22, 2025 issued by the Ministry of Corporate Affairs. Pursuant to Regulation 30 and 34 of the SEBI Listing Regulations, we are enclosing herewith the Integrated Annual Report of the Company, including the Notice convening the 14th AGM and Statutory Reports for the Financial Year 2025-26, which is being sent through electronic mode to those Members, whose E-mail IDs are registered with the Company / Registrar and Transfer Agent (“RTA”) / Depository Participant(s) (“DPs”). Further, in accordance with Regulation 36(1)(b) of the SEBI Listing Regulations, the Company is also sending a letter to those Members whose E-mail IDs are not registered with the Company / RTA / DPs, providing the weblinks for accessing the Integrated Annual Report of the Company and the Notice convening the 14th AGM. The Integrated Annual Report containing the Notice of AGM is also available on the website of the Company at www.nykaa.com/annual-report/lp. This is for your information and records. Thanking You. Yours faithfully, For FSN E-Commerce Ventures Limited Dr. Chetan Sharma Company Secretary & Compliance Officer Encl: as above Registered Office: 104 Vasan Udyog Bhavan | Sun Mill Compound | S. B. Marg | Tulsi Pipe Road | Lower Parel (W) | Mumbai – 400013 Website: www.nykaa.com | Phone: +91 22 6838 9616 | Email – nykaacompanysecretary@nykaa.com CIN: L52600MH2012PLC230136 BUILDING INDIA’S LEADING LIFESTYLE PLATFORMS 01-05 78-113 144-145 Financial Performance Snapshot Setting the Context Value Delivered to Awards & Accolades 02 Prelude Stakeholders 146-147 04 About the Report 80 Investors 28% 26% 84 Customers GRI Content Index 06-21 `19,963 `10,022 90 Business Partners cr cr Welcome to Nykaa 94 Regulators 148-199 100 Employees 06 About Us Management Discussion Gross Merchandise Net Revenue 106 Communities 08 Beauty Brandscape and Analysis Value (GMV) 14 Fashion Brandscape 114-133 200-302 22-41 Sustainability at Nykaa Statutory Reports 30% 45.1% 59% 7.5% Performance of the Fiscal 116 Environment `4,516 `752 22 CEO's Commentary 122 Social 303-450 cr cr 28 Message from the CFO 128 Governance Financial Statements 32 Key Performance Indicators Gross Profit EBITDA 34 Beauty Review 134-143 303 Standalone 38 Fashion & House of Governance Framework 377 Consolidated Nykaa Review 183% 2.0% 134 Corporate Governance 451-463 140 Board of Directors `204 42-63 Notice of AGM 142 Core Management Team cr Growth Enablers 42 Omnichannel Presence INSIDE THIS 48 Consumer Connections 52 Portfolio Expansion YoY Growth % of NR 58 Technology & Digital REPORT 64-77 Driving Operational Momentum Value Creation Approach 64 Industry Trends 55 10,000+ 70 Value Creation Model mn+ 72 Strategic Priorities 74 Stakeholder Engagement & Cumulative customer Beauty and Fashion brands Materiality base [~1,500 new brands 31% launched in FY2026 - highest ever in a year] 313 13 Beauty retail stores- House of Nykaa Opened a record 76 brands across Beauty Learn more about us at www.nykaa.com new stores during FY2026 and Fashion lakhs Registered retailers served via Superstore across 1,200 cities 2 Integrated Report 2025-26 FSN E-Commerce Ventures Limited Corporate Overview Statutory Reports Financial Statements 3 Prelude India's lifestyle landscape is entering Every interaction strengthens a a defining era. Rising aspirations, larger ecosystem where consumers, digital-first discovery and an creators and brand partners grow increasingly expressive generation together. Every innovation deepens are transforming consumption into a personalisation. Every retail expansion, reflection of identity, individuality and fulfilment investment and technology everyday inspiration. Consumers are enhancement elevates the experience. no longer seeking products alone. They Every new category broadens the are choosing platforms that curate possibilities of self-expression. possibilities, shape preferences and Nykaa is helping shape India's lifestyle enrich every stage of their lifestyle revolution. By bringing together BUILDING journey. aspiration, innovation and trust on Nykaa stands at the centre of this our platforms, we are creating a transformation. What began as connected lifestyle ecosystem where INDIA'S India's trusted beauty destination has every discovery inspires confidence, evolved into an integrated lifestyle every experience builds loyalty and ecosystem spanning beauty, fashion, every choice enables millions to LEADING wellness and beyond. Powered by an express who they are. unrivalled portfolio of brands, owned labels, immersive content, intelligent LIFESTYLE technology and a seamlessly connected omnichannel network, the platforms that inspire discovery while enabling every consumer to shop with PLATFORMS confidence, convenience and delight. 4 Integrated Report 2025-26 FSN E-Commerce Ventures Limited Corporate Overview Statutory Reports Financial Statements 5 About the Report Materiality Strategic Priorities Assurance INTRODUCTION We apply the principle of materiality in • Driving customer acquisition/ The financial statements included Refer to the Independent Auditor’s assessing which information is to be retention, and premiumisation in this Report have been audited by Report on Pg 303 & 377 included in our Integrated Report. across the funnel journey our statutory auditors, S.R. Batliboi & TO THE REPORT Associates LLP, whose Independent Refer to the Report issued by TUV on • Deep relationships with a Auditor’s Report forms part of this Top Priority Material Issues diverse set of domestic and Pg 297 Annual Report. international brands Consumer Financial Human Capital Feedback Protection Development • Penetrating across the value Reasonable assurance has been FSN E-Commerce Ventures Limited Reporting Scope and Boundary Pg 81 Pg 123 chain and channels to address provided by TUV India Private Limited We welcome your feedback, (Nykaa) is pleased to present its the larger TAM for the BRSR Core attributes in comments and suggestions. This Report presents information Integrated Annual Report for FY2026. relating to FSN E-Commerce • Creating, acquiring and scaling accordance with the guidelines issued For any queries regarding this We continue to be guided by the Ventures Limited (Nykaa), including its Privacy and Transparent a portfolio of independent and by the Securities and Exchange Board Report, please write to us at: principles of Integrated Reporting, standalone operations and material Data Security Marketing and new-age consumer-first brands of India (SEBI). The assurance was nykaacompanysecretary@nykaa.com Labelling conducted in accordance with the providing a comprehensive overview of subsidiary companies. our strategy, performance, governance Pg 127 Pg 132 and 133 • Developing new ways ISAE 3000 (Revised) standard. Reporting Period of selling and a holistic framework and approach to long- term value creation in a dynamic and April 1, 2025 to March 31, 2026, unless consumer connection evolving consumer landscape. otherwise stated. Product Safety Labour Fair Usage of Third-Party and Quality Management Reporting Framework, Trademarks As India's leading omnichannel beauty Pg 133 Pg 133 Standards and [Showing first 8,000 characters — download PDF for full document]