NSEGeneral Updates30 Jul 2026 · 30 Jul 2026, 08:18 pm
General Updates
Associated Alcohols & Breweries Ltd. · ASALCBR
✦ AI Summary▼ NegativeRegulatory
Associated Alcohols & Breweries Ltd. has received a communication from FSSAI prohibiting the sale of one of its Whiskey and Rum brand due to non-compliance with the Food Safety and Standards Act, 2006. The company is assessing the operational and financial impact and will keep the stock exchanges informed of any further developments.
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Earnings Impact5/10
Growth Catalyst2/10
Governance Concern3/10
Regulatory Risk8/10
Balance Sheet Risk6/10
Liquidity Impact4/10
Market Sentiment2/10
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Associated Alcohols & Breweries Ltd. has informed the Exchange about communication from FSSAI
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ASALCBR_30072026201734_Letter_SE_FSAAI__003_.pdf
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Associated Alcohols & Breweries Limited
30th July 2026
To, The Listing Department
The Department of Corporate Services National Stock Exchange of India Limited
BSE Limited Exchange Plaza, C-1, G Block
PJ Tower, Dalal Street, Bandra Kurla Complex,
Mumbai – 400 001 Mumbai – 400 051
Scrip Code: 507526 NSE Symbol: ASALCBR
Subject: Disclosure under Regulation 30 of the SEBI (Listing Obligations and Disclosure
Requirements) Regulations, 2015 – Regulatory action by FSSAI
Dear Sir/Madam,
Pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations,
2015, read with Schedule III thereto, we hereby inform you that the Company has received a
communication dated 29 July 2026 from the Food Safety and Standards Authority of India (FSSAI)
,Regional Office, Mumbai , prohibiting the sale of one of Whiskey and Rum brand manufactured by the
Company.
According to the communication received from FSSAI, the regulatory action has been taken on the ground
that the declaration of “artificial flavour” on the label is not in conformity of the Food Safety and
Standards Act, 2006 and the rules and regulations framed thereunder.
As advised by the legal counsel that the declaration on the labels in our products under question are in
line of long standing practices across the industry and in accordance of the provisions of the law as
applicable and the action of FSSAI in the matter is unjustified and accordingly we are approaching
Hon’ble High Court for immediate intervention in the matter.
Further such actions recently have been initiated by the FSSAI on pan India level and the matter has also
been taken up by the Confederation of Indian Alcoholic Beverage Companies(CIABC) and International
Spirits & Wines Association of India(ISWAI) with the FSSAI Authorities inter alia stating that this practice
is long standing industry practice and established IMFL nomenclature and is in conformity with the use of
permitted flavoring substances declared in the ingredient statement is in the accordance with the Food
Safety And Standards( Labelling and Display) Regulations 2020.
Registered /Corporate Office: 4th Floor, BPK Star Tower, A.B. Road, Indore – 452008 (M.P.) India
Contact No. + 91 731 4780400/490 | E-mail: info@aabl.in | CIN: L15520MP1989PLC049380
Plant: Khodigram, Tehsil Barwaha, Distt. Khargone – 451115 (M.P.)
Associated Alcohols & Breweries Limited
The Company is in the process of assessing the operational and financial impact of the said regulatory
action and the Company shall keep the Stock Exchanges informed of any further material developments
in accordance with the applicable provisions of the SEBI (Listing Obligations and Disclosure
Requirements) Regulations, 2015.
The Company remains committed to maintaining the highest standards of quality, product safety and
regulatory compliance.
This disclosure is being made to ensure timely dissemination of material information to the shareholders
and the investing public.
Information required as per Listing regulations is attached as Annexure A
Kindly take the above information on record.
Your Faithfully,
Associated Alcohols and Breweries Ltd
Abhinav Mathur
Company Secretary & Compliance Officer
Registered /Corporate Office: 4th Floor, BPK Star Tower, A.B. Road, Indore – 452008 (M.P.) India
Contact No. + 91 731 4780400/490 | E-mail: info@aabl.in | CIN: L15520MP1989PLC049380
Plant: Khodigram, Tehsil Barwaha, Distt. Khargone – 451115 (M.P.)
Associated Alcohols & Breweries Limited
Annexure A
1 Name of the authority; Food Safety and Standards Standards
Authority of India(FSSAI)
2 Nature and details of the action(s) taken720[***] Prohibition on sale of “article in
or order(s) passed; question” in respect of one of Whiskey
and Rum brand .
3 Date of receipt of direction or order, including Notice received on 29-07-2026 after
any ad-interim or interim orders, or any other office hours.
communication from the authority;
4 Details of the violation(s)/contravention(s) The action has been taken by the
committed or alleged to be committed FSSAI under the allegation that the
declaration of “artificial flavour” on the
label is not in conformity of the Food
Safety and Standards Act, 2006 and
the rules and regulations framed
thereunder.
5 Impact on financial, operation or other activities As advised by the legal counsel that the
of the listed entity, quantifiable in monetary declaration on the labels in our products
under question are in line of long
terms to the extent possible
standing practices across the industry
and in accordance of the provisions of
the law as applicable and the action of
FSSAI in the matter is unjustified and
accordingly we are approaching Hon’ble
High Court for immediate intervention in
the matter.
Further such actions recently have been
initiated by the FSSAI on pan India level
and the matter has also been taken up
by the Confederation of Indian Alcoholic
Beverage Companies(CIABC) and
International Spirits & Wines
Registered /Corporate Office: 4th Floor, BPK Star Tower, A.B. Road, Indore – 452008 (M.P.) India
Contact No. + 91 731 4780400/490 | E-mail: info@aabl.in | CIN: L15520MP1989PLC049380
Plant: Khodigram, Tehsil Barwaha, Distt. Khargone – 451115 (M.P.)
Associated Alcohols & Breweries Limited
Association of India(ISWAI) with the
FSSAI Authorities inter alia stating that
this practice is long standing industry
practice and established IMFL
nomenclature and is in conformity with
the use of permitted flavoring
substances declared in the ingredient
statement is in the accordance with
the Food Safety And Standards(
Labelling and Display) Regulations
2020.
The Company is in the process of
assessing the operational and financial
impact of the said regulatory action
and the Company shall keep the Stock
Exchanges informed of any further
material developments in accordance
with the applicable provisions of the
SEBI (Listing Obligations and
Disclosure Requirements) Regulations,
2015.
Registered /Corporate Office: 4th Floor, BPK Star Tower, A.B. Road, Indore – 452008 (M.P.) India
Contact No. + 91 731 4780400/490 | E-mail: info@aabl.in | CIN: L15520MP1989PLC049380
Plant: Khodigram, Tehsil Barwaha, Distt. Khargone – 451115 (M.P.)