NSEPress Release29 Jul 2026 · 29 Jul 2026, 05:37 pm
Press Release
Amagi Media Labs Limited · AMAGI
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Amagi Media Labs Limited has appointed Martin Wacker as Head of Sales for DACH and CEE to drive growth in Europe's leading broadcast market and advance cloud-native broadcast, FAST, and AI-driven operations.
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Amagi Media Labs Limited has informed the Exchange regarding a press release dated July 29, 2026, titled "Amagi Appoints Martin Wacker to LeadSales for DACH, Strengthening European Expansion".
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July 29, 2026
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“Amagi Appoints Martin Wacker to Lead
Sales for DACH, Strengthening European Expansion”.
Please see enclosed the Press Release dated July 29, 2026 titled
This disclosure is made pursuant to the requirements under Regulation 30 read with Schedule III of the
SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.
The Press Release is also being hosted on the Company’s website at
https://www.amagi.com/investors/notifications.
We request you to please take the same on record.
Thanking you. Amagi Media Labs Limited
F or and on behalf of
Sridhar Muthukrishnan
Company Secretary and Compliance Officer
MEnecml.:b Aesr sahbiopv Ne o.: F9606
Amagi Media Labs Limited
(formerly known as “Amagi Media Labs Private Limited”)
CIN: L73100KA2008PLC045144
Registered office: Raj Alkaa Park, Sy. No. 29/3 & 32/2,
4 Floor, Kalena Agrahara Village, Begur Hobli,
Bengaluru - 560076 Karnataka
P E W
: +91 80 4663 4444 | : info@amagi.com | : www.amagi.com
Amagi Appoints Martin Wacker to Lead Sales for
DACH, Strengthening European Expansion
Industry veteran joins Amagi to drive growth in Europe’s leading broadcast market
and advance cloud-native broadcast, FAST, and AI-driven operations.
LONDON — July 29, 2026 — Amagi, the media industry cloud platform for unified broadcast,
streaming, and monetization, has announced the appointment of Martin Wacker as Head of
Sales for DACH and CEE. Based in Hamburg, Wacker will lead Amagi’s growth strategy in
the region, reinforcing the company’s commitment to one of Europe’s most influential media
markets.
Germany represents a cornerstone of the European broadcast ecosystem. It is one of the
largest TV advertising markets in Europe and the most populous country in the European
Union, with a population of approximately 84 million. The market is defined by its uniquely
complex dual broadcasting system, combining a strong public broadcasting infrastructure
alongside major commercial players.
As broadcasters and streaming platforms across Germany accelerate their transition toward
IP-based distribution, FAST (Free Ad-supported Streaming TV), and AI-driven media
workflows, Amagi is expanding its regional leadership to meet growing demand for cloud-
native broadcast and streaming solutions.
Martin Wacker brings over two decades of leadership experience across media, broadcast,
and digital technology. He has held senior roles at leading German broadcasters RTL and
Kabel1, as well as positions within film and post-production companies, advertising agencies,
and marketing technology providers. Known for driving transformation and business growth,
Wacker combines strategic vision with deep operational expertise across broadcast, content
production, distribution, and AdTech.
With an entrepreneurial mindset and hands-on approach, Wacker has founded three
companies and successfully guided two startups into the European market. His experience
spans international business development, digital transformation, and the creation of scalable,
future-ready organizations.
“Germany is a strategically critical market for Amagi, given its leadership in European
broadcasting and its adoption of cloud-native and FAST technologies,” said Emma Whitmore,
SVP-Sales EMEA, Amagi. “Martin’s deep industry expertise, strong relationships across the
German media ecosystem, and proven track record in business transformation make him the
ideal leader to drive our expansion in the region.”
In his new role, Wacker will focus on expanding Amagi’s footprint among broadcasters, OTT
platforms, and content owners, helping them modernize operations, scale distribution, and
unlock new monetization opportunities across connected TV environments.
“I am excited to join Amagi at such a transformative moment for the media industry,” said
Martin Wacker, Head of Sales, DACH and CEE, Amagi. “The DACH region's broadcast and
streaming landscape is evolving rapidly, with increasing adoption of FAST, cloud-native
playout, and AI-driven content workflows. Amagi’s platform is uniquely positioned to support
this shift, and I look forward to working with partners across the region to help them scale
efficiently and innovate with confidence.”
Wacker’s appointment underscores Amagi’s continued investment in Europe as part of its
global expansion strategy. With a growing presence across EMEA, Amagi remains committed
to enabling media companies to transition from legacy infrastructure to scalable, cloud-native
ecosystems that power the next generation of broadcast and streaming services.
—-----
About Amagi
Founded in 2008, Amagi Media Labs Limited (www.amagi.com) is a cloud-native SaaS platform serving
the global media and entertainment industry. Amagi enables media companies to launch, manage,
distribute, and monetize live, linear, and on-demand content across cable, OTT, and FAST platforms
without investing in traditional broadcast infrastructure. Its diversified platform, which includes
Streaming Unification, Monetization & Marketplace, and Cloud Modernization, allows media companies
to run end-to-end content operations, get comprehensive distribution reach, and offer monetization
capabilities across streaming-led environments. Amagi is one of the few players in the media technology
space that offers end-to-end, AI-enabled solutions across the video value chain. Amagi manages
9,000+ channel deliveries across 300+ distributors in 40+ countries with the aim of helping media
companies build audience value using its cloud-native platform.