BSECompany Update3d ago · 11 Nov 2026, 11:19 am
Press Release titled "Rampur Indian Single Malt Unveils A Natural Brand Positioning, ''43 / 2 - Born in Nature''s Frequency"''.
Radico Khaitan Ltd · 532497
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Radico Khaitan Ltd's Rampur Indian Single Malt whisky unveils a new brand positioning, '43° | 2° – Born in Nature's Frequency', emphasizing its unique climate-driven maturation process.
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Radico Khaitan Ltd - 532497 - Announcement under Regulation 30 (LODR)-Press Release / Media Release
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RKL/SX/2026-27/84 November 11, 2026
BSE Limited National Stock Exchange of India Limited
Phiroze Jeejeeboy Towers, Exchange Plaza, 5th Floor, Plot no. C/1,
Dalal Street, G Block, Bandra-Kurla Complex, Bandra (E)
Mumbai- 400001 Mumbai- 400051
Scrip Code: 532497 Scrip code: RADICO
Subject : Press release.
Ref. : Disclosure under Regulation 30 of the Securities and Exchange Board of India
(Listing Obligations and Disclosure Requirements) Regulations, 2015 (“Listing
Regulations”).
Dear Sir/Madam,
Pursuant to Regulation 30 of the Listing Regulations, please find enclosed herewith Press
Release titled “Rampur Indian Single Malt Unveils A Natural Brand Positioning, ‘43° | 2° – Born in
Nature’s Frequency’” dated November 11, 2026, issued by the Company.
The copy of the press release is also being disseminated on the Company’s website at
http://www.radicokhaitan.com/investor-relations
Kindly take the same on records.
Thanking You,
For Radico Khaitan Limited
Dinesh Kumar Gupta
EVP- Legal & Company Secretary
Encl.: as above
Email Id: investor@radico.co.in
RADICO KHAITAN LIMITED
Corporate Office: Plot No. J-l, Block B-1, Mohan Co-op. Industrial area
Mathura Road, New Delhi-110044
Ph: (91-11) 4097 5444/555
Registered Office: Rampur Distillery, Bareilly Road, Rampur-244901 (UP.)
Phones: 0595-2350601/2, 0595-2350009
E-mail: info@radico.co.in, website: www.radicokhaitan.com
CIN No.: L26941UP1983PLC027278
Press Release
Rampur Indian Single Malt Unveils A Natural Brand Positioning, ‘43° | 2° – Born in
Nature’s Frequency’
The only Indian whisky selected for The 8 Continent Series, an international study of how
climate shapes single malt
New Delhi, November 11, 2026 – Rampur Indian Single Malt, the globally acclaimed Indian single
malt from Radico Khaitan Limited, has unveiled, ‘43° | 2° – Born in Nature’s Frequency’, a new brand
positioning built on the two temperature extremes of its home in the Himalayan foothills, 43°C in
summer and 2°C in winter. This seasonal swing, which expands and contracts the oak cask year after
year, shapes the character of the whisky. As Rampur completes its first decade, it now becomes the
signature of the brand.
The influence of this climate is also the subject of international scientific research. Rampur Distillery
has been selected to represent Asia in The 8 Continent Series, a six-month study examining how
geographical and climatic conditions influence the maturation, chemistry and flavour of single malt
whisky. Led by Brazilian food scientist Aline Bortoletto and her team at INOVBEV, the study brings
together eight single malts from different continents, including one matured in Antarctica, and will use
chemical analysis, sensory evaluation and statistical modelling to understand the influence of
climate on whisky. Rampur is the only Indian whisky in the study, bringing the conditions of the
Himalayan foothills into a global conversation on whisky maturation.
Since its launch in 2016, Rampur has built its identity around the character imparted by its place of
origin. The natural positioning brings this provenance into sharper focus. The campaign line, ‘Born in
Nature’s Frequency’, connects the rhythm of the natural world with the maturation process. Heat
expands the cask, cold contracts it, and the spirit gradually develops its character. Read together, 43
and 2 form 432, which now serves as Rampur’s numerical signature. The platform makes visible a
process that is largely unseen, giving consumers a new way to understand the relationship between
Rampur’s provenance and the whisky in the glass.
Kunal Madan, Chief Marketing Officer, Radico Khaitan, said, “Over the past decade, Rampur has
established a distinct identity in the world of Indian single malts, earning recognition internationally
while remaining deeply connected to its place of origin. In a climate as demanding as ours, the cask
works through every season, and we wanted a platform that places this truth at the heart of the brand.
‘43° | 2° – Born in Nature’s Frequency’ brings together the climate, the craft and the character of the
whisky. The number 432 also carries cultural and symbolic associations with harmony, balance and
the rhythm of nature, offering us a creative lens to tell a more expansive story about our origins and
craft. As Rampur enters its second decade, this platform will anchor how the brand speaks to
consumers across markets.”
The natural positioning builds on Rampur’s growing international recognition. In Jim Murray’s Whisky
Bible 2026, nine expressions from the Rampur portfolio featured with an average score of 91.9 points,
a further marker of the brand’s standing among global whisky connoisseurs. Rampur has also
strengthened its presence in international travel retail, becoming the first Indian single malt to be
presented across four major UK airports at Heathrow, Gatwick, Manchester and Birmingham.
Press Release
The campaign is being rolled out across on-trade and retail touchpoints, including in-outlet branding,
point-of-sale material and consumer experiences, to create a consistent expression of the platform
wherever consumers encounter Rampur. It is complemented by digital storytelling featuring actor
Mihir Ahuja, known for his role in Netflix’s Operation Safed Sagar, which brings the idea of 43° | 2° to a
wider audience in a contemporary and accessible format.
The announcement comes as Radico Khaitan continues to strengthen its premium and luxury
portfolio. The Company’s Prestige & Above segment recorded 35.8% volume growth in Q1 FY2027,
reaching 5.28 million cases and contributing 74% of its IMFL value sales. The Company has outlined
an ambition to grow its luxury and semi-luxury portfolio by approximately 25% in FY2027.
As Rampur enters its second decade, ‘43° | 2° - Born in Nature’s Frequency’ establishes a long-term
platform for the brand across markets and consumer touchpoints. It returns the story to the forces
that shape the whisky. The land, the changing seasons, the oak and the passage of time.
Nature composed it. Oak held every note.
[Please turn over for the brand creative]
Saket Somani
Deputy Chief Financial Officer
somanis@radico.co.in | +91 11 4097 5403
This release contains statements that contain “forward looking statements” including, but without limitation,
statements relating to the implementation of strategic initiatives, and other statements relating to Radico
Khaitan’s future business developments and economic performance. While these forward-looking statements
indicate our assessment and future expectations concerning the development of our business, a number of
risks, uncertainties and other unknown factors could cause actual developments and results to differ materially
from our expectations. These factors include, but are not limited to, general market, macro-economic,
governmental and regulatory trends, movements in currency exchange and interest rates, competitive
pressures, technological developments, changes in the financial conditions of third parties dealing with us,
legislative developments, and other key factors that could affect our business and financial performance.
Radico Khaitan undertakes no obligation to publicly revise any forward-looking statements to reflect future /
likely events or circumstances.