BSECompany Update4d ago · 11 Nov 2026, 09:07 am
Elitecon International Limited has announced the execution of an Exclusive Distribution Rights Agreement with Star Herb Pharma Company Limited, Thailand, for exclusive distribution of its products across India.
Elitecon International Ltd · 539533
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Elitecon International Ltd has executed an Exclusive Distribution Rights Agreement with Star Herb Pharma Company Limited, Thailand, for exclusive distribution of its products across India.
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Earnings Impact5/10
Growth Catalyst8/10
Governance Concern1/10
Regulatory Risk2/10
Balance Sheet Risk3/10
Liquidity Impact6/10
Market Sentiment5/10
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Elitecon International Ltd - 539533 - Execution Of Exclusive Distribution Rights Agreement
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+91 9871761020
www.eliteconinternational.com
admin@eliteconinternational.com
CIN: L46305DL1987PLC396234
Date: November 11, 2026
The Manager The Calcutta Stock Exchange Limited
Listing Department 7, Lyons Range, Dalhousie,
BSE Limited Kolkata-700001,
P.J. Towers, Dalal Street, West Bengal
Mumbai – 400001
Name of Scrip: Elitecon International Limited
BSE Scrip Code: 539533
NSE Symbol: ELITECON
ISIN: INE669R01026
Subject: Disclosure under Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements)
Regulations, 2015 – Execution of Exclusive Distribution Rights Agreement
Dear Sir / Madam,
Pursuant to Regulation 30 read with Para B of Part A of Schedule III of the SEBI (Listing Obligations and
Disclosure Requirements) Regulations, 2015, as amended (“SEBI Listing Regulations”), we hereby
inform you that Elitecon International Limited (“Company”) has entered into an Exclusive Distribution
Rights Agreement dated November 10, 2026, with Star Herb Pharma Company Limited, Thailand,
granting the Company sole and exclusive rights to import, market, promote, distribute and sell certain
products under the brands PRIKKA, Fiberr, Star Cafe’ and Starella throughout India.
The details required pursuant to Regulation 30 read with the applicable SEBI Master Circular are enclosed
herewith as Annexure A. Further, a Press Release issued by the Company in relation to the aforesaid
agreement is enclosed herewith as Annexure B.
You are requested to kindly take the above information on record.
Thanking you,
Yours faithfully,
For Elitecon International Limited
Pradeep Kumar
Managing Director
DIN: 00209355
Elitecon International Limited
Registered Office Address: AltF 101, TR-442, 4th Floor, 101, NH-19, CRRI, Ishwar Nagar, Okhla, Tugalkabad, South Delhi – 110044, Delhi, India.
Administrative Office & Factory Address: GAT No 353/2, Mauje Talegaon, Dindori, Nashik, Maharashtra – 422004, India.
+91 9871761020
www.eliteconinternational.com
admin@eliteconinternational.com
CIN: L46305DL1987PLC396234
ANNEXURE A
Details required under Regulation 30 read with Para B, Part A of Schedule III of the SEBI (Listing
Obligations and Disclosure Requirements) Regulations, 2015 and SEBI Master Circular dated
January 30, 2026
Arrangements for strategic, technical, manufacturing, or marketing tie-up: Agreement / joint
venture (JV) with companies
S. No. Requirement / Disclosure Details / Response
Parameter
1. Name(s) of parties with whom the Star Herb Pharma Company Limited, a company
agreement is entered incorporated under the laws of Thailand, having its
registered office at 555/59 M.2, T. Don Kai Dee, A.
Krathum Baen, Samut Sakhon, Thailand 74110.
2. Area of agreement/JV; Exclusive rights for import, marketing, promotion,
distribution and sale of beverages and dietary
supplements under the brands PRIKKA, Fiberr, Star
Cafe’ and Starella throughout India.
3. Domestic/International International.
4. Share exchange ratio / JV ratio; Not applicable, as the Agreement does not
involve any share exchange, equity
participation or formation of a joint venture.
5. Scope of business operation of The Agreement grants the Company sole and
agreement / JV; exclusive rights to import, market, promote,
distribute and sell products under the brands
PRIKKA, Fiberr, Star Cafe’ and Starella across
all States and Union Territories of India through
general trade, modern trade, e-commerce,
quick-commerce, HoReCa, institutional and
other distribution channels. The rights also
extend to new products and variants introduced
under the specified brands during the term of the
Agreement.
6. Details of consideration paid / No fixed consideration or committed purchase
received in agreement / JV; value has been specified under the Agreement.
Commercial terms for the supply of products
shall be mutually agreed between the parties
through separate purchase orders. The
trademark licence granted under the Agreement
Elitecon International Limited
Registered Office Address: AltF 101, TR-442, 4th Floor, 101, NH-19, CRRI, Ishwar Nagar, Okhla, Tugalkabad, South Delhi – 110044, Delhi, India.
Administrative Office & Factory Address: GAT No 353/2, Mauje Talegaon, Dindori, Nashik, Maharashtra – 422004, India.
+91 9871761020
www.eliteconinternational.com
admin@eliteconinternational.com
CIN: L46305DL1987PLC396234
is royalty-free.
7. Significant terms and conditions The Agreement has been executed on
of agreement / JV in brief; November 10, 2026, for an initial term of one
year, with provision for renewal by mutual
written agreement for successive periods of
three years each and preferential renewal rights
in favour of the Company. The Company has
been granted exclusive distribution rights
throughout India, along with a royalty-free,
exclusive licence to use the relevant trademarks
in India. The Company may also appoint sub-
distributors and other distribution partners in
accordance with the terms of the Agreement.
8. Whether the acquisition would Not applicable, as the Agreement does not
fall within related party involve acquisition of any entity or shares or
transactions and whether the formation of a joint venture.
promoter/ promoter group/ group
companies have any interest in the
entity being acquired? If yes,
nature of interest and details
thereof and whether the same is
done at “arm’s length”;
9. Size of the entity(ies); Star Herb Pharma Company Limited is a
company incorporated in Thailand, engaged in
the manufacturing and export of beverages and
dietary supplements.
10. Rationale and benefit expected. The arrangement is expected to strengthen and
diversify the Company's FMCG portfolio by
expanding its presence in packaged beverages,
functional drinks and wellness products, while
leveraging its existing import, marketing and
distribution network in India.
Elitecon International Limited
Registered Office Address: AltF 101, TR-442, 4th Floor, 101, NH-19, CRRI, Ishwar Nagar, Okhla, Tugalkabad, South Delhi – 110044, Delhi, India.
Administrative Office & Factory Address: GAT No 353/2, Mauje Talegaon, Dindori, Nashik, Maharashtra – 422004, India.
ELITECON INTERNATIONAL LIMITED PRESS RELEASE
FOR IMMEDIATE RELEASE
Elitecon International secures exclusive all-India rights for Thailand’s
Star Herb Pharma brands — PRIKKA, Fiberr, Star Cafe’ and Starella —
taking the Group into packaged beverages and wellness
Sole and exclusive right to import, market, distribute and sell across every State and Union Territory
and every channel of trade, from kirana and modern trade to e-commerce, quick-commerce and
HoReCa; new products under the brands added automatically; preferential right to renew
HIGHLIGHTS · EXCLUSIVE DISTRIBUTION RIGHTS AGREEMENT WITH STAR HERB PHARMA, THAILAND
• Exclusive Distribution Rights Agreement signed on 10 November 2026 with Star Herb
Pharma Company Limited, Samut Sakhon, Thailand, a manufacturer and exporter of
beverages and dietary supplements
• Sole and exclusive rights for the whole of India — all States and Union Territories — across
general trade, modern trade, e-commerce, quick-commerce, HoReCa, institutional, duty-
free and government channels
• Four brands, seven product lines covered under the Agreement: PRIKKA spicy coffee and
caramel latte, Fiberr apple cider vinegar mix, Star Cafe’ Thai tea, Taiwanese milk tea and
matcha latte, and Starella active collagen; every new product, flavour or pack added during
the term is automatically included
• Star Herb may not sell into India directly, through any other distributor or through any
website or cross-border e-commerce platform; all Indian enquiries are referred to Elitecon
within five business days
• Initial one-year term, renewable by mutual written agreement for successive periods of
three years each, with a preferential right of renewal for Elitecon; royalty-free, exclusive
licence to use the brands and trade marks in India
New Delhi, 11 November 2026 — Elitecon International Limited (BSE: 539533 | NSE: ELITECON),
a diversified FMCG enterprise with businesses in
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