BSECompany Update4d ago · 11 Nov 2026, 09:07 am

Elitecon International Limited has announced the execution of an Exclusive Distribution Rights Agreement with Star Herb Pharma Company Limited, Thailand, for exclusive distribution of its products across India.

Elitecon International Ltd · 539533

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Elitecon International Ltd has executed an Exclusive Distribution Rights Agreement with Star Herb Pharma Company Limited, Thailand, for exclusive distribution of its products across India.

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Earnings Impact5/10
Growth Catalyst8/10
Governance Concern1/10
Regulatory Risk2/10
Balance Sheet Risk3/10
Liquidity Impact6/10
Market Sentiment5/10

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Elitecon International Ltd - 539533 - Execution Of Exclusive Distribution Rights Agreement

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+91 9871761020 www.eliteconinternational.com admin@eliteconinternational.com CIN: L46305DL1987PLC396234 Date: November 11, 2026 The Manager The Calcutta Stock Exchange Limited Listing Department 7, Lyons Range, Dalhousie, BSE Limited Kolkata-700001, P.J. Towers, Dalal Street, West Bengal Mumbai – 400001 Name of Scrip: Elitecon International Limited BSE Scrip Code: 539533 NSE Symbol: ELITECON ISIN: INE669R01026 Subject: Disclosure under Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015 – Execution of Exclusive Distribution Rights Agreement Dear Sir / Madam, Pursuant to Regulation 30 read with Para B of Part A of Schedule III of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, as amended (“SEBI Listing Regulations”), we hereby inform you that Elitecon International Limited (“Company”) has entered into an Exclusive Distribution Rights Agreement dated November 10, 2026, with Star Herb Pharma Company Limited, Thailand, granting the Company sole and exclusive rights to import, market, promote, distribute and sell certain products under the brands PRIKKA, Fiberr, Star Cafe’ and Starella throughout India. The details required pursuant to Regulation 30 read with the applicable SEBI Master Circular are enclosed herewith as Annexure A. Further, a Press Release issued by the Company in relation to the aforesaid agreement is enclosed herewith as Annexure B. You are requested to kindly take the above information on record. Thanking you, Yours faithfully, For Elitecon International Limited Pradeep Kumar Managing Director DIN: 00209355 Elitecon International Limited Registered Office Address: AltF 101, TR-442, 4th Floor, 101, NH-19, CRRI, Ishwar Nagar, Okhla, Tugalkabad, South Delhi – 110044, Delhi, India. Administrative Office & Factory Address: GAT No 353/2, Mauje Talegaon, Dindori, Nashik, Maharashtra – 422004, India. +91 9871761020 www.eliteconinternational.com admin@eliteconinternational.com CIN: L46305DL1987PLC396234 ANNEXURE A Details required under Regulation 30 read with Para B, Part A of Schedule III of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015 and SEBI Master Circular dated January 30, 2026 Arrangements for strategic, technical, manufacturing, or marketing tie-up: Agreement / joint venture (JV) with companies S. No. Requirement / Disclosure Details / Response Parameter 1. Name(s) of parties with whom the Star Herb Pharma Company Limited, a company agreement is entered incorporated under the laws of Thailand, having its registered office at 555/59 M.2, T. Don Kai Dee, A. Krathum Baen, Samut Sakhon, Thailand 74110. 2. Area of agreement/JV; Exclusive rights for import, marketing, promotion, distribution and sale of beverages and dietary supplements under the brands PRIKKA, Fiberr, Star Cafe’ and Starella throughout India. 3. Domestic/International International. 4. Share exchange ratio / JV ratio; Not applicable, as the Agreement does not involve any share exchange, equity participation or formation of a joint venture. 5. Scope of business operation of The Agreement grants the Company sole and agreement / JV; exclusive rights to import, market, promote, distribute and sell products under the brands PRIKKA, Fiberr, Star Cafe’ and Starella across all States and Union Territories of India through general trade, modern trade, e-commerce, quick-commerce, HoReCa, institutional and other distribution channels. The rights also extend to new products and variants introduced under the specified brands during the term of the Agreement. 6. Details of consideration paid / No fixed consideration or committed purchase received in agreement / JV; value has been specified under the Agreement. Commercial terms for the supply of products shall be mutually agreed between the parties through separate purchase orders. The trademark licence granted under the Agreement Elitecon International Limited Registered Office Address: AltF 101, TR-442, 4th Floor, 101, NH-19, CRRI, Ishwar Nagar, Okhla, Tugalkabad, South Delhi – 110044, Delhi, India. Administrative Office & Factory Address: GAT No 353/2, Mauje Talegaon, Dindori, Nashik, Maharashtra – 422004, India. +91 9871761020 www.eliteconinternational.com admin@eliteconinternational.com CIN: L46305DL1987PLC396234 is royalty-free. 7. Significant terms and conditions The Agreement has been executed on of agreement / JV in brief; November 10, 2026, for an initial term of one year, with provision for renewal by mutual written agreement for successive periods of three years each and preferential renewal rights in favour of the Company. The Company has been granted exclusive distribution rights throughout India, along with a royalty-free, exclusive licence to use the relevant trademarks in India. The Company may also appoint sub- distributors and other distribution partners in accordance with the terms of the Agreement. 8. Whether the acquisition would Not applicable, as the Agreement does not fall within related party involve acquisition of any entity or shares or transactions and whether the formation of a joint venture. promoter/ promoter group/ group companies have any interest in the entity being acquired? If yes, nature of interest and details thereof and whether the same is done at “arm’s length”; 9. Size of the entity(ies); Star Herb Pharma Company Limited is a company incorporated in Thailand, engaged in the manufacturing and export of beverages and dietary supplements. 10. Rationale and benefit expected. The arrangement is expected to strengthen and diversify the Company's FMCG portfolio by expanding its presence in packaged beverages, functional drinks and wellness products, while leveraging its existing import, marketing and distribution network in India. Elitecon International Limited Registered Office Address: AltF 101, TR-442, 4th Floor, 101, NH-19, CRRI, Ishwar Nagar, Okhla, Tugalkabad, South Delhi – 110044, Delhi, India. Administrative Office & Factory Address: GAT No 353/2, Mauje Talegaon, Dindori, Nashik, Maharashtra – 422004, India. ELITECON INTERNATIONAL LIMITED PRESS RELEASE FOR IMMEDIATE RELEASE Elitecon International secures exclusive all-India rights for Thailand’s Star Herb Pharma brands — PRIKKA, Fiberr, Star Cafe’ and Starella — taking the Group into packaged beverages and wellness Sole and exclusive right to import, market, distribute and sell across every State and Union Territory and every channel of trade, from kirana and modern trade to e-commerce, quick-commerce and HoReCa; new products under the brands added automatically; preferential right to renew HIGHLIGHTS · EXCLUSIVE DISTRIBUTION RIGHTS AGREEMENT WITH STAR HERB PHARMA, THAILAND • Exclusive Distribution Rights Agreement signed on 10 November 2026 with Star Herb Pharma Company Limited, Samut Sakhon, Thailand, a manufacturer and exporter of beverages and dietary supplements • Sole and exclusive rights for the whole of India — all States and Union Territories — across general trade, modern trade, e-commerce, quick-commerce, HoReCa, institutional, duty- free and government channels • Four brands, seven product lines covered under the Agreement: PRIKKA spicy coffee and caramel latte, Fiberr apple cider vinegar mix, Star Cafe’ Thai tea, Taiwanese milk tea and matcha latte, and Starella active collagen; every new product, flavour or pack added during the term is automatically included • Star Herb may not sell into India directly, through any other distributor or through any website or cross-border e-commerce platform; all Indian enquiries are referred to Elitecon within five business days • Initial one-year term, renewable by mutual written agreement for successive periods of three years each, with a preferential right of renewal for Elitecon; royalty-free, exclusive licence to use the brands and trade marks in India New Delhi, 11 November 2026 — Elitecon International Limited (BSE: 539533 | NSE: ELITECON), a diversified FMCG enterprise with businesses in [Showing first 8,000 characters — download PDF for full document]