BSECompany Update2d ago · 10 Nov 2026, 04:50 pm
We are enclosing herewith a copy of the Press Release titled '' Eurogrip''s Diwali film visits Chilla, tracing why the festival comes a day late. Exploring the intrigue.''
TVS Srichakra Ltd-$ · 509243
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TVS Srichakra Ltd. has released a Diwali-themed film titled 'Worth the Wait' that explores a centuries-old tradition in the village of Chilla, where Diwali is celebrated a day after the rest of the country. The film is available on YouTube and Eurogrip's social media channels.
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TVS Srichakra Ltd-$ - 509243 - Announcement under Regulation 30 (LODR)-Press Release / Media Release
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REF:TSL:SEC:2026/184 November 10, 2026
National Stock Exchange of India Ltd., BSE Limited
5th Floor P J Towers
Exchange Plaza, Bandra (E), Dalal Street, Fort,
Mumbai - 400 051 Mumbai 400 001
Scrip Code: TVSSRICHAK Scrip Code: 509243
by NEAPS by Listing Centre
Dear Sir / Madam,
Sub: Intimation of Press Release
Pursuant to the applicable regulations of the SEBI (Listing Obligations and Disclosure
Requirements) Regulations, 2015, we are enclosing herewith a copy of the Press Release
titled ‘Eurogrip’s Diwali film visits Chilla, tracing why the festival comes a day late. Exploring
the intrigue.’
The aforesaid press release is also being made available on the Company’s website at
www.eurogriptyres.com.
Kindly take the above information on record.
Thanking you
Yours faithfully
For TVS Srichakra Limited
Chinmoy Patnaik
Company Secretary & Compliance Officer
Membership No. A14724
Encl: As above
TVS Srichakra Limited
CIN: L25111TN1982PLC009414
Regd. Office: TVS Building, 7-B, West Veli Street, Madurai 625 001.
Tel:+91 0452 2356400, Fax: +91 0452 2443466 I Website: www.tvseurogrip.com I Email: secretarial@eurogriptyres.com
Manufacturing Unit: Vellaripatti, Melur Taluk, Madurai-625 122, Tel:+91 452 2443300
Eurogrip’s Diwali film visits Chilla, tracing why the festival comes a day
late. Exploring the intrigue.
The film themed “Worth the Wait” uncovers a centuries-old Diwali custom and the human
stories.
Chennai, 10th November 2026: Eurogrip Tyres, India’s leading 2 & 3-wheeler tyre brand, has
released “Worth the Wait”, a Diwali film set in Chilla, a village near Chandigarh that
celebrates Diwali a day after the rest of the country. Every year, since centuries.
The film follows two riders from Gurugram to Chilla to uncover the story behind this unusual
tradition.
According to village elders, the custom goes back many generations, to a Diwali eve when
the village’s cattle went missing. Through conversations with the residents of Chilla, they
learn about an age-old incident involving cattle that grazed away from the village and did
not return home. The cattle eventually returned only the next day – of Diwali, leading the
village to celebrate the festival the following day. This, we are told, is many centuries old;
as reminisced by some elders of the village!
What begins as a ride to trace a little-known story becomes a discovery of tradition and
human connection. Based on real conversations with the people of Chilla, the film
celebrates a journey that takes us beyond destinations, to stories, customs and
connections that might otherwise remain unknown.
Diwali is about coming together, and every part of India marks it in its own way. ‘Worth the
Wait’ brings one of these lesser-known traditions to light. The riders appear only as curious
visitors. The real heroes are the residents of Chilla and the warmth with which they share
their story. The film reflects something every rider knows: the best stories are found off the
beaten track. Through this film, Eurogrip encourages riders to go out and discover the many
lesser-known gems that India holds.
Fittingly, the film releases on 9 November, a day after Diwali, the same day Chilla celebrates
it. It will be available on YouTube and across Eurogrip’s social media channels.
Ideation: Team Eurogrip
Production House: HR26 Films
Agency / Film promotion: Socialyse
Social Media Handles:
YouTube: @eurogriptyres
Instagram: tvseurogrip
Facebook: TVS Eurogrip
About TVS Srichakra Ltd.
TVS Srichakra Limited, makers of Eurogrip, TVS Eurogrip and TVS Tyres brands of tyres, is one of
India’s leading manufacturers and exporters of Two, Three-Wheeler tyres and Off-Highway tyres.
Incorporated in 1982, it is one of the verticals of the USD 5 Billion TVS Mobility - the holding
company for the businesses. With global research and development capabilities and cutting-edge
technology, TVS Srichakra produces industry-leading tyres for the automotive sector in India and
worldwide. Headquartered in Madurai, TVS Srichakra has manufacturing facilities in Madurai (Tamil
Nadu) and Rudrapur (Uttarakhand) with a production capacity of over 3 million tyres a month. The
company has a design centre in Milan, Italy supporting the R&D centre in Madurai and the tyres are
tested in Indian, European, and Japanese road conditions. TVS Srichakra’s products are available
in over 85 countries across the world. In India, the company enjoys a significant market share
amongst the original equipment manufacturers and replacement markets and has a
comprehensive network of distributors and dealers giving it a robust presence. For more
information, visit https://www.eurogriptyres.com.
For further media queries please contact:
David Francis | 98840 52528| david.francis@dentsu.com
Naomi Nicholas | 9176018421 | Naomi.Nicholas@dentsu.com