Press Release titled as Q2 & H1 FY27 Financial & Business Performance

------------------------------------------------------------------------------------------------------------------ November 04, 2026 To To BSE Limited National Stock Exchange of India Limited Phiroze Jeejeebhoy Towers Exchange Plaza, C-1, Block G Dalal Street, Mumbai – 400 001 Bandra Kurla Complex Bandra (E), Mumbai – 400 051 Scrip Code: 544058 Scrip Symbol: MUFTI Dear Sir/Madam, Sub: Media release Please find attached a media release titled as “Q2 & H1 FY27 Financial & Business Performance”. The above is being made available on the Company's website at www.credobrands.in. This is for your information and dissemination on your website. Thanking you, Yours faithfully, For Credo Brands Marketing Limited Sanjay Kumar Mutha Company Secretary and Compliance Officer Encl. As above Investor Release Credo Brands Marketing Limited Q2 & H1 FY27 Financial & Business Performance Revenue growth of 16%; EBITDA growth of 24% and PAT growth of 45% Mumbai, 4th November 2026 Credo Brands Marketing Limited (MUFTI), one of the prominent players in the men’s casual wear providing a meaningful wardrobe solution for multiple occasions in a customer’s life, with product offerings ranging from shirts to t-shirts to jeans to chinos, which caters to all year-round clothing has announced its Unaudited Financial Results for the Quarter and Half Year ended 30th September 2026. KEY FINANCIAL HIGHLIGHTS Profit & Loss (in Rs. Crore) Q2 FY27 Q2 FY26 Y-o-Y H1 FY27 H1 FY26 Y-o-Y Total Revenue 189.3 163.7 +16% 314.6 283.6 +11% Gross Profit 111.0 93.5 +19% 188.2 167.3 +12% Gross Margin 58.6% 57.1% +150 bps 59.8% 59.0% +80 bps EBITDA 59.5 48.1 +24% 86.1 79.1 +9% EBITDA Margin 31.4% 29.4% +200 bps 27.4% 27.9% (50)bps PAT 27.3 18.8 +45% 29.6 25.1 +18% PAT Margin 14.4% 11.5% +290 bps 9.4% 8.9% +50 bps KEY OPERATIONAL HIGHLIGHTS • Total No. of EBOs as on 30th September 2026 stood at 419 stores • Sales Mix for H1 FY27 • EBO : 53% ; MBO : 29% ; LFS : 4% ; Online : 12% ; Others : 2% • Product Mix for H1 FY27 • Shirts : 42% ; Bottom wear : 43% ; T-shirts : 12% ; Outerwear : 1% ; Others : 2% • Working Capital Days as on 30th September 2026 stands at 217 days • RoCE stood at 14.6% ; RoE stood at 11.9% for H1 FY27 • Marketing & Ad spends stands at 6.7% of revenue for H1 FY27 KEY BUSINESS HIGHLIGHTS MUFTI 2.0 TRANSFORMATION: Reinventing the Store. Redefining the Brand Experience. Reigniting the Spark • Continued progress on MUFTI’s premiumization journey through elevated stores, sharper merchandise, and stronger brand storytelling • Opened new-format premium stores in strategic locations with encouraging consumer response • Focused on improving retail productivity through selective store rationalisation and expansion into premium retail destinations • Initiatives aimed at strengthening brand visibility, customer experience, and throughput per store over the medium to long term Investor Release Credo Brands Marketing Limited STRENGTHENING DIGITAL & OMNICHANNEL CAPABILITIES • Continued investments in digital marketing through platforms such as Google and Meta to amplify MUFTI’s evolving premium identity • Increased focus on content-led consumer engagement, digital storytelling, and performance marketing • Omnichannel strategy continues to connect online discovery with offline conversion and vice versa • Digital and brand-building investments aimed at strengthening long-term consumer engagement and sustainable future growth Commenting on the Result, Mr. Kamal Khushlani, Chairman & MD, Credo Brands Marketing Limited said “The first half of the year has been a strong one for Mufti, and an encouraging sign that the choices we have made over the past year are beginning to reflect in our performance. In H1 FY27, revenue grew 11% year-on-year to Rs. 315 crore, supported by positive same-store sales growth. Q2 was a milestone quarter for us, with revenue of Rs. 189 crore, our highest-ever. Gross profit for the half year grew 12% to Rs. 188 crore, and gross margins expanded by 80 bps to 59.8%, driven by a richer product mix and better price realisations. EBITDA grew 9% to Rs. 86 crore at a margin of 27.4%, and Profit After Tax grew 18% to Rs. 30 crore. We continue to operate with a debt-free balance sheet. Our new-format premium stores are doing well, and the response from customers has been encouraging. These stores bring the elevated Mufti experience to life through better design, curation and service, and they are becoming the template for how we want the brand to look and feel across the network. During the quarter, we have opened 14 stores of the New Mufti 2.0 identity (including renovated 12 stores). As on today, we have 57 Stores under New Mufti 2.0 identity. We will keep reshaping the network with the same discipline, prioritizing productivity over pure store count. We have also made a real step up in the quality of our merchandise, with sharper designs, better fabrics and improved fits and finishes across categories. Customers are recognizing this, and it is visible in our numbers: average selling prices rising, with shirts, t-shirts and bottom wear all seeing healthy improvement in sales. Our increased investment in branding is starting to show green shoots. Campaigns such as Prateik x Mufti, Flow Linen and Havana, amplified through digital platforms like Google and Meta, have helped refresh how potential consumers see the brand. This is now the third consecutive quarter of positive SSSG, a meaningful turnaround. Brand building takes time, but the early signals give us confidence that we are investing in the right direction. Mufti 2.0 is a multi-year journey, and we are progressing steadily along it. We will keep working on our merchandise mix and a reimagined store experience that reflects where the brand is headed, so that we can bring more customers into our stores, convert more of those visits into purchases, and build healthier sales as the season unfolds. Our aspiration is unchanged: to make Mufti one of India’s most loved and enduring home-grown menswear brands and a leading name in premium clothing, built with discipline and with profitability and sustainability at its core.” Investor Release Credo Brands Marketing Limited About Credo Brands Marketing Limited Credo Brands Marketing Limited (MUFTI) is a prominent player in the men’s casual wear in India providing a meaningful wardrobe solution for multiple occasions in a customer’s life, with our product offerings ranging from shirts to t-shirts to jeans to chinos, which caters to all year-round clothing. The brand “Mufti” was launched with a vision to redefine menswear. The brand was created as an alternative dressing solution and was designed to deliver a casual alternative with a focus on creative, bold, and expressive clothing for the contemporary Indian man who wanted something more stylish than what was commonly available. The products are available through a pan-India multichannel distribution network that we have built over the years comprising of EBOs, LFSs and MBOs, as well as online channels comprising of website and other e-commerce marketplaces. The Company’s multi-channel presence is planned strategically in a manner that products across categories are available at consumers’ preferred shopping channels. The Company is asset-light with respect to the plant, property, and equipment, primarily due to outsourcing of our manufacturing operations. The Company comprehensively focuses on the design of products and outsources the manufacturing of products to various manufacturing partners. The Company conducts multiple levels of checks to ensure the desired quality. This structure provides agility with longstanding sourcing partners allowing the Company to manage supply, based on the demand from various distribution channels. The Company has developed a strong brand identity through effective brand advertising and multiple marketing campaigns for the brand. For more information, please contact Company: Investor Relations (IR) Credo B [Showing first 8,000 characters — download PDF for full document]