NSEPress Release16 Jul 2026 · 16 Jul 2026, 12:10 pm
Press Release
Aurum PropTech Limited · AURUM
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Aurum PropTech Limited has acquired Housing.com to build India's first AI-native real estate operating system. REA Group will increase its holding in Aurum PropTech through the sale of Housing.com's business. The combination brings together Housing's trusted real estate consumer marketplace and Aurum's integrated ecosystem, forming an end-to-end technology stack that powers every stage of the real estate lifecycle.
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Full Announcement
Aurum PropTech Limited has informed the Exchange regarding a press release dated July 16, 2026, titled "Aurum PropTech acquires Housing.com to Build India's First AI Native RealEstate Operating System".
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Date: July 16, 2026
Listing Department Listing Department
BSE Limited National Stock Exchange of India Limited
Phiroze Jeejeebhoy Towers Bandra Kurla Complex,
Dalal Street, Fort, Bandra East,
Mumbai – 400 001 Mumbai – 400 051
BSE Scrip Code: 539289 NSE Symbol: AURUM
Dear Sir/ Madam,
Subject: Media Release
We attach a copy of the media release issued by the Company, titled “Aurum PropTech acquires
Housing.com to Build India’s First AI Native RealEstate Operating System”
This is for your information and dissemination on your website.
Thanking you.
Yours faithfully,
For Aurum PropTech Limited
Pranali Desale
Company Secretary & Compliance Officer
MEDIA RELEASE
Aurum PropTech acquires Housing.com
To Build India’s First AI Native RealEstate Operating System
REA Group to increase holding in Aurum PropTech through sale of Housing.com Business
Mumbai, India: Aurum PropTech Limited (“Aurum”), India’s leading PropTech company, and REA
Group today announced a strategic transaction under which Housing.com (“Housing”) will join
the Aurum PropTech ecosystem. The combination brings together Housing, India's leading real
estate marketplace, and Aurum, the largest tech-enabled PropTech ecosystem, into one
integrated platform, spanning property discovery, transactions, financing, rentals and
management across the real estate life cycle.
Aurum PropTech has entered into a binding Share Acquisition Agreement to acquire 100% of
Housing.com in an all-equity transaction, through the issuance of 1,97,93,309 equity shares
(representing approximately 20.5% of the enlarged share capital). Following the transaction, REA
India's total shareholding in Aurum PropTech will increase to 24.9%.
Transaction and Strategic Rationale:
• Two leaders, one ecosystem: Housing’s trusted real estate consumer marketplace, with 58
Mn+ average monthly traffic and 12 Mn+ monthly active users join Aurum’s integrated
ecosystem, forming an end-to-end technology stack that powers every stage of the real
estate lifecycle.
• Alignment of interests: This combination brings together REA Group, a global PropTech
leader, and Aurum, India's PropTech leader, with REA India Pte becoming a substantial
shareholder through an all-equity transaction, laying a strong foundation for strategic
alignment and mutual growth.
• AI Native Operating System for Indian Real Estate: A single AI and data architecture
becomes the operating layer for the entire ecosystem, connecting consumer demand,
developer inventory, brokerage activity, rentals and transactions. This operating system will
improve efficiency and customer experience across discovery, matching, pricing and
decisioning across the platform.
A Defining Partnership for Indian PropTech
Mr. Ashish Deora, Founder & CEO, Aurum Ventures, said:
“We welcome REA as a significant shareholder in Aurum PropTech as we build the next chapter
of Indian PropTech, powered by AI and data.
Housing.com is India’s leading real estate marketplace, and Aurum is the largest tech enabled
transactions platform. Bringing marketplace and transactions together on one platform will
create compounding synergies that will drive the next phase of value creation.
The real power lies in the data flywheel as Housing and Aurum platforms work together, every
intent, intelligence, transaction, financing and living makes the whole ecosystem smarter, setting
a new benchmark for how real estate is discovered, transacted, and serviced in India.”
Mr. Cameron McIntyre, REA Group CEO, said:
“Aurum has strong capability and local market knowledge to operate the India business
effectively. We are confident it will be in the right hands and is well placed to build on the strong
foundations the team has established.
To the REA India team, thank you for the significant contribution you have made. We are
committed to supporting everyone through this process and look forward to future growth and
partnership under Aurum's leadership.”
About Aurum PropTech:
Aurum PropTech Limited (www.aurumproptech.in) is a company listed on BSE Limited (Scrip
code: 539289) and National Stock Exchange of India Limited (Scrip code: AURUM). It aims to bring
transparency, trust and digital transformation in the real estate sector through its Integrated
PropTech Ecosystem.
For more information, visit https://www.aurumproptech.in/
About Aurum Ventures:
Aurum Ventures (www.aurumventures.in) is a new age Real Estate Group with end-to-end
capabilities from Acquisition, Design, Execution, Project Management, Property Management,
Sales, Leasing and Hospitality. It is bringing digital transformation to the real estate sector
through its PropTech Ecosystem.
For more information, visit https://aurumventures.in/
Forward Looking Statements:
Certain statements in this media release concerning our future growth prospects are forward-
looking statements, which involve several risks and uncertainties that could cause actual results
to differ materially from those in such forward-looking statements. We do not undertake to
update any forward-looking statement that may be made from time to time by us or on our behalf.
For details please contact:
Pranali Desale Rihen Shah
Company Secretary & Compliance Officer Investor Relations
Email: investors@aurumproptech.in Email: investors@aurumproptech.in