NSEPress Release3 Nov 2026 · 3 Nov 2026, 10:44 am
Press Release
Coforge Limited · COFORGE
✦ AI Summary▲ PositiveProduct Launch
Coforge Limited announced the launch of BridgeCX, a next-generation customer engagement solution built on Pega Customer Decision Hub and integrated with Mastercard Dynamic Yield.
Analysis Scores
Earnings Impact6/10
Growth Catalyst8/10
Governance Concern1/10
Regulatory Risk1/10
Balance Sheet Risk1/10
Liquidity Impact9/10
Market Sentiment8/10
✦ Ask a Question
Ask anything about this announcement — AI will answer based on the filing content.
Full Announcement
Coforge Limited has informed the Exchange regarding a press release dated November 03, 2026, titled " Coforge Launches BridgeCX Real-Time Personalization Solution Built on Pega Customer Decision Hub and Mastercard Dynamic Yield. ".
Attachments (1)
📄pdf
Download →
COFORGE_03112026104435_SignedIntimationofPressReleasellNov032026.pdf
View document text
November 03, 2026
The Manager, The General Manager,
Department of Corporate Services Department of Corporate Services
BSE Limited The National Stock Exchange of India Limited
Floor 25, P.J. Towers, Exchange Plaza,
Dalal Street, Mumbai – 400 001 Plot No. C/1, G Block, Bandra Kurla Complex,
BSE Scrip code – 532541 Bandra, Mumbai – 400 051
Equity ISIN INE591G01025 NSE Symbol – COFORGE
Dear Sir/Madam,
Subject: Press Release
Pursuant to applicable provisions of SEBI (Listing Obligations & Disclosure Requirements) Regulations, 2015,
as amended, (“SEBI Listing Regulations”) please find enclosed press release of the Company announcing that
“Coforge Launches BridgeCX Real-Time Personalization Solution Built on Pega Customer Decision
Hub and Mastercard Dynamic Yield.”
We request you to take the above on record.
For Coforge Limited
Barkha Sharma
Company Secretary & Compliance Officer
Encl.: As above
Coforge Limited Registered office: www.coforge.com
Special Economic Zone, Plot No. TZ-2& 2A Plot No. 13, Udyog Vihar, Phase-IV, Sector-18, Secretarial@coforge.com
Sector - Tech Zone, Greater Noida (UP) - 201308, India Palam Road, Gurugram - 122015, Haryana, India
T: +91 120 4592300 | F: +91 120 4592 301 T: 0124-4627837 CIN: L72100HR1992PLC128382
Coforge Launches BridgeCX Real-Time Personalization Solution Built on Pega Customer
Decision Hub and Mastercard Dynamic Yield
New solution transforms fragmented personalization into intelligent 1:1 customer engagement
Princeton, NJ, USA | Greater Noida, India– November 3, 2026 - Coforge Limited (NSE:
COFORGE), a global AI-native engineering services leader, today announced the launch of BridgeCX,
a next-generation customer engagement solution built on Pega Customer Decision HubTM and
integrated with Mastercard Dynamic Yield.
Coforge’s BridgeCX connects enterprise-grade decisioning with real-time digital execution to help
organizations deliver truly intelligent, hyper-personalized customer experiences at scale. Developed by
Coforge’s digital experience experts, the solution bridges the critical gap between customer insight and
customer action by seamlessly integrating strategic decisioning with digital personalization.
In today’s digital economy, many enterprises capture massive volumes of customer signals across
channels but struggle to translate those signals into immediate, meaningful engagement. BridgeCX
addresses this challenge by creating a continuous intelligence loop that unifies data, decisioning, and
experience delivery.
BridgeCX is built on Pega Customer Decision Hub, the AI-powered decisioning platform for
personalized experiences at scale. It unifies data, analytics, and channels to determine the next best
action for every customer interaction, helping marketers simplify engagement, move faster, and
increase customer lifetime value.
By combining the power of Pega’s AI-driven decisioning with Mastercard’s Dynamic Yield digital
personalization engine, BridgeCX enables enterprises to analyze customer intent, determine the next-
best action, and instantly activate personalized experiences across digital touchpoints in real time.
The result is a unified engagement framework that moves enterprises beyond fragmented
personalization efforts toward decision-led, context-aware customer journeys.
BridgeCX enables organizations to:
• Turn omnichannel customer signals into real-time digital actions
• Deliver hyper-personalized experiences across web, mobile, and digital channels
• Enable closed-loop adaptive learning that continuously optimizes engagement outcomes
Coforge Limited Registered office: www.coforge.com
Special Economic Zone, Plot No. TZ-2& 2A Plot No. 13, Udyog Vihar, Phase-IV, Sector-18, Secretarial@coforge.com
Sector - Tech Zone, Greater Noida (UP) - 201308, India Palam Road, Gurugram - 122015, Haryana, India
T: +91 120 4592300 | F: +91 120 4592 301 T: 0124-4627837 CIN: L72100HR1992PLC128382
• Maximize the value of existing martech investments by connecting intelligence with
execution
• Shift from fragmented personalization strategies to AI-driven, decision-led experiences
“Many organizations today have powerful customer data and decisioning capabilities but struggle to
operationalize them in real time across digital channels,” said Maddee Hegde, EVP & Head of
Pega Practice at Coforge. “BridgeCX solves this challenge by seamlessly connecting the strategic
intelligence of Pega with the digital agility of Dynamic Yield. The result is a unified ecosystem that
enables brands to deliver contextual, one-to-one experiences exactly when and where customers
expect them.”
“Customer engagement today requires more than just data or personalization, it requires intelligent
decisioning that can be activated instantly,” said Rob Walker, GM, 1:1 customer engagement,
Pega. “BridgeCX is enabling organizations to extend the power of Pega Customer Decision Hub into
digital experiences, ensuring that every interaction is guided by real-time insights and continuously
improving through adaptive learning.”
BridgeCX is designed to help enterprises modernize customer engagement strategies by transforming
disconnected systems into an integrated decision-to-experience engine, enabling faster, smarter, and
more relevant interactions with customers.
Coforge has been a Specialized Pega partner for 18+ years, providing Pega implementation, delivery,
and testing services along with deep industry expertise. With 115+ Pega Lead System Architects,
more than 2,000 certifications, and 16+ AI-driven solution accelerators across industries, Coforge
operates one of the most highly certified and experienced Pega practices globally. Through a suite
of Pega platform productivity solutions, Coforge delivers measurable value to clients across Banking
and Financial Services, Energy and Utilities, Government, Healthcare and Life Sciences, Insurance,
Manufacturing, Travel and Transportation industries.
About Coforge
Coforge is an AI-native engineering services leader, where AI is the very foundation of how we
design, build, and deliver intelligent solutions for our clients. We use AI and hyperspecialized
industry expertise to engineer autonomous enterprises. We combine AI agents with our AI- enabled
workforce, including specialized FDEs in hybrid pod-based delivery units. With a deep focus on
trusted AI, our solutions are secure, governed, and enterprise-grade. We are outcome-led by
design. Moving beyond AI experimentation, we deliver measurable business outcomes – lower
operating costs, faster cycle times, higher conversion rates, and sustained margin growth.
Learn more at www.coforge.com
Media Contact:
Santanu Bhattacharya (India) santanu.b@coforge.com
Coforge Limited Registered office: www.coforge.com
Special Economic Zone, Plot No. TZ-2& 2A Plot No. 13, Udyog Vihar, Phase-IV, Sector-18, Secretarial@coforge.com
Sector - Tech Zone, Greater Noida (UP) - 201308, India Palam Road, Gurugram - 122015, Haryana, India
T: +91 120 4592300 | F: +91 120 4592 301 T: 0124-4627837 CIN: L72100HR1992PLC128382