NSEMonthly Business Updates1 Nov 2026 · 1 Nov 2026, 05:28 pm
Monthly Business Updates
Eicher Motors Limited · EICHERMOT
✦ AI Summary▲ PositiveOrder Win
Eicher Motors Limited has reported its highest-ever monthly sales in October 2026, with 1,33,442 motorcycles sold, a 7% year-on-year growth. The company has also announced the sale of the 125th Anniversary Edition Hypershift Classic 650, which sold out in under 360 seconds in India. Additionally, Royal Enfield's city+ electric mobility brand, Flying Flea, has expanded its retail presence to Hyderabad and Pune.
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Growth Catalyst9/10
Governance Concern1/10
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Liquidity Impact8/10
Market Sentiment9/10
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Full Announcement
Eicher Motors Limited has informed the Exchange regarding Monthly Business Updates for the month of October 2026
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November 1, 2026
Online intimation/submission
The Secretary The Secretary
BSE Limited National Stock Exchange of India Ltd
Phiroze Jeejeebhoy Towers Exchange Plaza, 5th Floor, Plot No. C/1,
Dalal Street G Block, Bandra Kurla Complex, Bandra (E)
Mumbai-400 001 Mumbai-400 051
Security Code: 505200 Symbol: EICHERMOT
Ref: Release of information to SIAM with respect to sales volume of the Company for the month of October
2026
Dear Sir/Madam,
Please find enclosed herewith information being released to Society of Indian Automobile Manufacturers
(SIAM) in respect of sales volume of Eicher Motors Limited for the month of October 2026 as Annexure-1.
Please also find attached copy of a statement being issued by the Company in this regard as Annexure-2.
You are requested to take the same on your records.
Thanking you,
For Eicher Motors Limited
Atul Sharma
Company Secretary
Encl: As above
Eicher Motors Limited Registered Office
Corporate Office: CIN: L34102DL1982PLC129877
#96, Sector – 32 Office No.1111, 11th Floor, Ashoka Estate
Gurugram – 122001 Plot No. 24, Barakhamba Road
Haryana, India New Delhi-110001, India
Tel +91 124 4415600 Tel +91-11-41095173, Email: info@eichermotors.com
Annexure-1
Motorcycles sales data (units sold)
Monthly Year to Date
Particulars Apr-26 to Apr-25 to
Oct-26 Oct-25 % Change % Change
Oct -26 Oct -25
1,16,816 1,10,874 5% 7,51,128 6,20,484 21%
Models with engine capacity upto 350cc & Evs
16,626 14,077 18% 91,410 96,370 -5%
Models with engine capacity exceeding 350cc
1,33,442 1,24,951 7% 8,42,538 7,16,854 18%
Total
International Business (included in the total
11,915 8,107 47% 78,990 78,528 1%
above)
Eicher Motors Limited Registered Office
Corporate Office: CIN: L34102DL1982PLC129877
#96, Sector – 32 Office No.1111, 11th Floor, Ashoka Estate
Gurugram – 122001 Plot No. 24, Barakhamba Road
Haryana, India New Delhi-110001, India
Tel +91 124 4415600 Tel +91-11-41095173, Email: info@eichermotors.com
PRESS RELEASE
ROYAL ENFIELD POSTS BEST-EVER FESTIVE SEASON WITH 2,67,400
MOTORCYCLES SOLD
Chennai: November 01, 2026: Royal Enfield recorded its highest-ever monthly sales in October 2026,
delivering 1,33,442 motorcycles and achieving a 7% growth year-on-year. Driven by strong festive
demand across September and October 2026, cumulative sales reached 2,67,400 units - surpassing the
previous year's full festive total even before the season had concluded.
Speaking about the performance, B. Govindarajan, Managing Director of Eicher Motors Ltd. and
Chief Executive Officer of Royal Enfield, said, “It has been an exceptional festive season for us at
Royal Enfield. Riders across the country continue to choose our brand and motorcycles, making this our
best-ever festive performance. The strong response across our portfolio - from iconic favourites like the
Classic 350 to new additions like the Himalayan 440 - reflects the enduring bond we share with our
riding community. As the festive season enters its final stretch, we are ramping up production to meet
the growing demand. Our key international markets have also begun showing a positive growth
trajectory. Furthermore, we continued expanding the Flying Flea footprint across India, extending its
retail presence to two additional major urban hubs: Hyderabad and Pune. The weeks ahead will be even
more exciting as we gear up to celebrate with our community at Motoverse.”
October YTD
MOTORCYCLES
SALES
2026 2025 Growth 2026’27 2025’26 Growth
Domestic 1,21,527 1,16,844 4% 7,63,548 6,38,326 20%
Exports 11,915 8,107 47% 78,990 78,528 1%
Total 1,33,442 1,24,951 7% 8,42,538 7,16,854 18%
Brand & Business Updates
125th Anniversary Edition Hypershift Classic 650 Sold Out in India in Under 360 Seconds
Adding another stylish tribute to its commemorative celebrations, Royal Enfield opened registrations for
the 125th Anniversary Edition Hypershift Classic 650. Limited to 125 units per key region globally, the
motorcycle is built on the proven 650 Twin platform and features a distinctive Hypershift finish that
transitions between red, green and gold. Complemented by a gilded 125-year crest, special side-panel
badging and hand-painted pinstripes, the exclusive 125 units in India sold out in less than 360 seconds
on the sale day.
Flying Flea Expanded Its Retail Presence to Hyderabad and Pune
Building on the strong customer response to the FF.C6 in Bengaluru, Flying Flea, Royal Enfield’s city+
electric mobility brand, has expanded its presence to Hyderabad and Pune. The brand entered
Hyderabad with one company store and three additional stores, followed by Pune with ten sales and
service centres. The steady city expansion reflects Flying Flea’s continued focus on building a robust
retail and ownership ecosystem.
Royal Enfield and Madhya Pradesh Tourism Board Announced Partnership to Drive Responsible
Riding and Travel
Royal Enfield and the Madhya Pradesh Tourism Board commenced a two-year partnership to promote
responsible riding, cultural immersion and exploration across the state. The first expedition covered
over 1,520 kilometres across key wildlife sanctuaries, heritage corridors and lesser-travelled routes, with
20 riders exploring Madhya Pradesh on the Bullet 650. The collaboration will continue with curated
heritage rides, off-road trail explorations and experiential motorcycling journeys.
Pledged Over ₹3 Crore Towards Snow Leopard Conservation
On International Snow Leopard Day, Royal Enfield announced over ₹3 crore for snow leopard
conservation, delivering on the pledge made at One Ride 2026. Themed “Every Rider. Every Road. One
Mission.”, the ride drew a record 156,085 riders from 67 countries on September 20. The funds will back
scientific research, population assessments, community stewardship and human-wildlife conflict
mitigation across more than 10,500 sq. km of Himalayan snow leopard habitat.
International Business
Royal Enfield launched the Classic 650 125th Anniversary Edition across the APAC region, as well as the
Guerrilla Apex 450 in Malaysia. In Taiwan, the brand opened a new and exclusive store, along with the
launch of helmets in the country. Expanding its community initiatives, Royal Enfield participated in the
Retro Racing Trophy at the Korea International Circuit in Korea, where the Continental GT 650 claimed
both top spots overall, showcasing the brand’s racing spirit and strengthening its presence in Korea’s
motorsport scene. It also concluded the first edition of the Moroccan Odyssey in Rabat bringing
together 29 riders over 12 days and 2000kms, marking a milestone for its Global Marquee Rides
programme.
About Royal Enfield
The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles
since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which
Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging,
uncomplicated, accessible and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand
calls ‘Pure Motorcycling’. Royal Enfield’s premium line-up includes Bear 650, Classic 650, Bullet 650 and the
Guerrilla 450 modern roadster, Hunter 350, Meteor 350, Super Meteor 650, Interceptor 650 and Continental GT 650
twins, the Shotgun 650, the Himalayan 450, the Himalayan 440, the Scram 440 ADV Crossover, the iconic Bullet 350,
Classic 350 and Goan Classic 350. The company has recently unveiled its dedicated electric mobility brand – the
Flying Flea – a fresh take on electric two-wheelers, blending authentic design with advanced technology. The Flying
Flea C6, its first product, has been launched in India, Europe and the UK.
Riders and a passionate community are fostered with a rich profusion of events at a local, regional and
international level. Most notable are Motoverse (previously Rider Mania), the greatest celebration of motorcycling
culture attended each year by thousands of riders from across the globe in Goa, and Hi
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