Investor Presentation

FSN E-Commerce Ventures Limited June 18, 2026 National Stock Exchange of India Limited BSE Limited Symbol: NYKAA Scrip Code: 543384 Dear Sir / Madam, Subject: Investor Presentation In continuation of our letter dated May 13, 2026, and pursuant to Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations 2015, as amended from time to time, we are enclosing herewith the Investor Presentation which will be made by the Company on “Investor / Analyst Day” scheduled today i.e. on Thursday, June 18, 2026. The said Investor Presentation will also be available on the Company’s website at: https://www.nykaa.com/investor-relations/lp We request you to take the above information on records. Thanking You, Yours faithfully, For FSN E-Commerce Ventures Limited Dr. Chetan Sharma Company Secretary and Compliance Officer Encl.: As above Registered Office: 104 Vasan Udyog Bhavan | Sun Mill Compound | S. B. Marg | Tulsi Pipe Road | Lower Parel (W) | Mumbai – 400013 Website: www.nykaa.com | Phone: +91 22 6838 9616 | Email – nykaacompanysecretary@nykaa.com CIN: L52600MH2012PLC230136 ANNUAL INVESTOR DAY / 2026 Annual Investor Day 18th June 2026 Disclaimer ANNUAL INVESTOR DAY / 2026 By attending the presentation or by reading the presentation slides you agree to be bound as follows: This Presentation is prepared by FSN E-Commerce Ventures Limited (“Company”) and is for information purposes only without regards to specific objectives, financial situations or needs of any particular person and is not and nothing in it shall be construed as an invitation, offer, solicitation, recommendation or advertisement in respect of the purchase or sale of any securities of the Company or any affiliates in any jurisdiction or as an inducement to enter into investment activity and no part of it shall form the basis of or be relied upon in connection with any contract or commitment or investment decision whatsoever. This Presentation does not take into account, nor does it provide any tax, legal or investment advice or opinion regarding the specific investment objectives or financial situation of any person. This Presentation and its contents are confidential and proprietary to the Company and/or its affiliates and no part of it or its subject matter be used, reproduced, copied, distributed, shared, or disseminated, directly or indirectly, to any other person or published in whole or in part for any purpose, in any manner whatsoever. The information contained in this Presentation is a general background information of the Company. We don’t assume responsibility to publicly amend, modify or revise any information contained in this Presentation on the basis of any subsequent development, information or events, or otherwise. This Presentation should not be considered as a recommendation to any investor to subscribe to any security. This Presentation includes certain statements that are, or may be deemed to be, “forward-looking statements” and relate to the Company and its financial position, business strategy, events and courses of action. Forward-looking statements and financial projections are based on the opinions and estimates of management at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements and financial projections. Forward-looking statements and financial projections include, among other things, statements about: our expectations regarding our expenses, sales and operations; our future customer concentration; our anticipated cash needs, our estimates regarding our capital requirements, our need for additional financing; our ability to anticipate the future needs of our customers; our plans for future products and enhancements of existing products; our future growth strategy and growth rate; our future intellectual property; and our anticipated trends and challenges in the markets in which we operate. Forward-looking statements are not guarantees of future performance including those relating to general business plans and strategy, future outlook and growth prospects, and future developments in its businesses and its competitive and regulatory environment. No representation, warranty or undertaking, express or implied, is made or assurance given that such statements, views, projections or forecasts in the Presentation, if any, are correct or that any objectives specified herein will be achieved. We, or any of our affiliates, shareholders, directors, employees, or advisors, as such, make no representations or warranties, express or implied, as to, and do not accept any responsibility or liability with respect to, the fairness, accuracy, completeness or correctness of any information or opinions contained herein and accept no liability whatsoever for any loss, howsoever, arising from any use or reliance on this Presentation or its contents or otherwise arising in connection therewith. The information contained herein is subject to change without any obligation to notify any person of such revisions or change and past performance is not indicative of future results. It is clarified that this Presentation is not intended to be a document or advertisement offering for subscription or sale of any securities or inviting offers or invitations to offer or solicitation to offer from the public (including any section thereof) or any class of investors. This document has not been and will not be reviewed or approved by a regulatory authority in India or by any stock exchange in India. No rights or obligations of any nature are created or shall be deemed to be created by the contents of this Presentation. ANNUAL INVESTOR DAY / 2026 INDUSTRY OVERVIEW ANNUAL INVESTOR DAY / 2026 Market Overview India’s decadal growth story remains robust India’s lifestyle consumer journey has just begun ANNUAL INVESTOR DAY / 2026 Affluence wave Discretionary Consumption Digitally native consumers Nykaa’s addressable market FY26 → FY36E FY26-31E CAGR FY26 → FY36E FY26 → FY36E + BPC 12%+ + $3 tr $6.5 tr <70% 85%+ 220 mn 330 mn Affluent + emerging household income Digital native workforce share Online lifestyle shopper base Fashion 12%+ [Millennials +Gen Z + Post Gen Z] BPC and Fashion expected to grow 2.2x +15% +110 mn the fastest in the discretionary space India will create one of the largest premium consumption opportunities globally over the next decade Source: CLSA report, Redseer (India BPC 2030 and India got retail 2025) ANNUAL INVESTOR DAY / 2026 Affluence wave Urban households to cross 50% by FY36, led by affluent + emerging cohorts ANNUAL INVESTOR DAY / 2026 India consumer cohorts — households (mn) by urban / rural segment Total households (mn) 326 382 Urban Urban 2.1x 35 mn (9%) Urban 138 mn (42%) 195 mn (51%) Nykaa’s core TG 17 mn (5%) Nykaa’s core TG 1.8x 59 mn (16%) - 95 mn HH Urban wealthy + affluent ($50K+ Ann. inc.) - 50 mn HH 33 mn (10%) - 5.4 tr Ann. Inc. - 2.3 tr Ann. Inc. Urban emerging ($13K-50K Ann. inc.) 1.1x Nykaa’s emerging TG Nykaa’s emerging TG 101 mn (26%) - 113 mn HH 88 mn (27%) - 99 mn HH Urban others ($4K-13K Ann. inc.) - 1.1 tr Ann. Inc. - 0.7 tr Ann. Inc. 10 mn (3%) 1.3x 13 mn (3%) Rural Rural wealthy + affluent ($20k+ Ann. inc.) 177 mn (55%) 174 mn (46%) Rural others ($2-20K Ann. inc.) Rural Rural 188 mn (58%) 187 mn (49%) FY26 FY36E Urban household income will double in next 10 years led by affluent + emerging household cohorts Source: CLSA report Nykaa’s core TG expected to double in the next 10 yrs, with increased lifestyle consumption ANNUAL INVESTOR DAY / 2026 Affluent + Emerging household (mn) FY26 discretionary spending ($) Nykaa’s core TG 208 mn Urban Wealthy $19K 35 mn Nykaa’s core 149 mn [2x in 10 yrs] 17 mn 59 mn Urban Affluent 33 mn Nykaa’s 101 mn emerging TG Urban Emerging 88 mn [1.4x in 10 10 mn 13 mn FY26 FY36E Urban Others/Ru [Showing first 8,000 characters — download PDF for full document]