NSEPress Release3d ago · 29 Oct 2026, 02:13 pm
Press Release
Capillary Technologies India Limited · CAPILLARY
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Capillary Technologies India Limited has appointed Bill Swift as President, Americas, to lead the company's growth across the Americas.
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Full Announcement
Capillary Technologies India Limited has informed the Exchange regarding a press release dated October 29, 2026, titled "Press Release - Capillary Strengthens US Leadership, Names Bill Swift as President, Americas.".
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www.capillarytech.com
Date: October 29, 2026
To, To,
BSE Limited National Stock Exchange of India Limited
Listing Department Listing Department
Phiroze JeeJeebhoy Towers, Dalal Exchange Plaza , Bandra Kurla Complex
Street Fort, Mumbai -400001 Bandra (East), Mumbai -4000051
Scrip Code: 544614 Symbol: CAPILLARY
Dear Sir/Madam,
Subject: Announcement under Regulation 30 and other applicable provisions of the SEBI
(Listing Obligations and Disclosure Requirements) Regulations, 2015 - Press Release
In compliance with Regulation 30 and other applicable provisions of the SEBI (Listing
Obligations and Disclosure Requirements) Regulations, 2015 (as amended), and in
continuation of the Company’s intimation dated October 22, 2026, please find enclosed
the Press Release titled "Capillary Strengthens US Leadership, Names Bill Swift as
President, Americas."
The announcement will also be available on the website of the Company at
https://www.capillarytech.com/investors/shareholder-information/press-release/
We request you to take the above information on records.
Yours faithfully,
For Capillary Technologies India Limited
Gireddy Bhargavi Reddy
Company Secretary and Compliance Officer
Membership No. A17091
Place: Bengaluru
Capillary Technologies India Limited
CIN- L72200KA2012PLC063060
Regd. Office - 360, bearing PID No: 101, 360, 15th Cross Rd, Sector 4,
HSR Layout, Bengaluru, Karnataka 560102
Email: secretarial@capillarytech.com
Website: www.capillarytech.com
Tel: 080-41225179
Capillary Strengthens US Leadership, Names Bill Swift as President, Americas
Longtime Brierley+Partners leader and former Brierley CEO, who helped build the company
alongside founder Hal Brierley, to lead Capillary's growth across the Americas
Dallas, TX, October 29, 2026 — Capillary Technologies, a leading provider of AI-powered loyalty
and customer engagement solutions, today announced the appointment of Bill Swift as President,
Americas. The move deepens Capillary’s commitment across the Americas as brands
increasingly see loyalty not as just a program, but as a catalyst for growth, built on lasting, data-
driven customer relationships.
Swift has spent nearly 30 years helping the world’s leading brands build lasting customer
relationships and measurable business results. He joined Brierley+Partners in 2001 to spearhead
its loyalty platform and partnered closely with Hal Brierley, the founder of Brierley+Partners and
widely known as the founder of loyalty, as the company grew into a leading loyalty partner to
global brands. He was named CEO of Brierley in 2022, completing the company’s evolution into
a technology-enabled loyalty provider that pairs industry-leading consultative depth with the
execution needed to deliver those results. Since April 2023, following Brierley’s acquisition by
Capillary, he has been part of the Brierley – Capillary leadership team
as Chief Integration Officer, leading the integration of acquisitions and joint ventures and playing
a central role in building Capillary into the company it is today.
In his new role, Swift will lead Capillary’s business across the Americas, including sales, client
success and delivery. He will drive its growth with enterprise brands across retail, hospitality,
travel, airlines and all major focus verticals, and will help shape Capillary’s loyalty strategy for
clients across the region. He brings deep experience helping enterprise brands use loyalty to
drive revenue, retention and growth, along with a firsthand understanding of how to bring
organizations and teams together.
“Loyalty has always been about earning the right to a lasting relationship with the customer, and
that has not changed. What has changed is its role. The most successful brands no longer see
loyalty as a program. They see it as a catalyst for growth. That happens when marketing and
technology leaders work as one, with technology as the enabler that delivers powerful customer
experiences and real business results. The Americas are home to some of the most sophisticated
loyalty leaders in the world, and they are ready to put loyalty at the center of how they grow. With
Capillary’s AI-powered platform and the loyalty expertise our team has built over decades, we can
help brands build relationships that are more personal, more predictive and more profitable,” said
Bill Swift, President, Americas, Capillary Technologies.
“Bill’s leadership was an essential part of Brierley+Partners’ success, creating the platform that
allowed us to drive some of the nation’s most successful loyalty programs. For over twenty years,
he has been a trusted partner in shaping the strategies that drive customer loyalty and deliver
measurable results. Capillary is fortunate to have Bill delivering the technology solutions that its
clients demand,” said Hal Brierley, Founder, Brierley+Partners.
“Bill has spent more than two decades shaping how leading brands think about and run loyalty at
scale, and since joining us he has been instrumental in building Capillary into what it is today. His
strategic depth and his understanding of what truly drives customer relationships make him the
right leader to accelerate our growth across the Americas,” said Anant Choubey, co-founder &
COO, Capillary Technologies.
About Capillary Technologies
Founded in 2012, Capillary Technologies helps brands turn lasting customer relationships into
measurable growth. Its AI-powered loyalty and customer engagement platform brings loyalty,
data, and engagement together to deliver personalized experiences that deepen customer
connections, strengthen retention, and grow customer lifetime value. Supporting 100+ loyalty
programs across more than 46 countries, Capillary serves enterprise brands and powers
experiences for over 1.9 billion consumers. Recognized by leading industry analysts, Capillary
puts AI at the core of customer interactions to help brands catalyze growth. Learn more at
www.capillarytech.com.