BSECompany Update27 Jul 2026 · 27 Jul 2026, 12:38 pm
Press Release - Monika Alcobev announces partnership with Angostura, bringing the iconic Caribbean Brand to India
Monika Alcobev Ltd · 544451
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Monika Alcobev Ltd has entered into a strategic partnership with Angostura, a globally recognized producer of bitters and rum, to import, distribute, and market Angostura's portfolio across key Indian markets.
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Monika Alcobev Ltd - 544451 - Announcement under Regulation 30 (LODR)-Press Release / Media Release
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Ref. No.: MAL-SEC/24/2026-27 Date: July 27, 2026
The Secretary
BSE Limited
Phiroze Jeejeebhoy Towers,
Dalal Street,
Mumbai – 400 001
Scrip Code: 544451
Sub: Press Release – Monika Alcobev Announces Partnership with Angostura, Bringing the
Iconic Caribbean Brand to India
Ref: Disclosure in terms of Regulation 30 of the Securities and Exchange Board of India
(Listing Obligations & Disclosure Requirements) Regulations, 2015 (the “SEBI Listing
Regulations”)
Dear Sir/Madam,
Pursuant to Regulation 30 of the SEBI Listing Regulations, please find enclosed herewith a Press
Release titled “Monika Alcobev Announces Partnership with Angostura, Bringing the Iconic
Caribbean Brand to India”, which is being issued by the Company.
The above information shall also be available on the Company’s website at www.monikaalcobev.com.
We request you to kindly take the same on record.
Thanking you,
Yours faithfully,
For Monika Alcobev Limited
Kalpesh Ramina
Company Secretary & Compliance Officer
Encl: As above
PRESS RELEASE
Monika Alcobev Announces Partnership with Angostura, Bringing the Iconic Caribbean Brand to
India
Monika Alcobev, leading importer, distributor and marketer of premium alcoholic beverage brands across
the Indian subcontinent, has entered into a strategic partnership with Angostura, the globally recognized
producer behind the world’s leading bitters and one of the Caribbean’s most awarded rum portfolios.
Under the partnership, Monika Alcobev will spearhead the import, distribution, and marketing of
Angostura’s portfolio across key Indian markets.
The portfolio includes Angostura 5-Year-Old Rum, Angostura Aromatic Bitters, and Angostura
Orange Bitters. The products will initially be available in Maharashtra and Delhi, followed by a phased
expansion into other states.
The collaboration arrives at a time when India’s premium spirits segment continues to witness rising
interest in craft cocktails, authentic global labels, and elevated drinking experiences. With Angostura’s
deep-rooted legacy in cocktail culture and Monika Alcobev’s strong distribution and market-building
capabilities, the partnership is expected to strengthen the brand’s presence across leading bars, restaurants,
retail outlets, and hospitality destinations in the country.
For Monika Alcobev, the partnership represents a larger strategic push towards expanding premium and
globally respected spirits labels within India’s evolving alcobev market. The company believes
Angostura’s legacy, versatility, and strong bartender affinity position it strongly for long-term growth in
the country.
Reflecting on the announcement, Kunal Patel, Managing Director, Monika Alcobev, noted that
“Angostura carries a rare combination of heritage, credibility, and enduring relevance within the
international spirits community. He observed that Indian consumers today are displaying far greater
curiosity towards authentic brands with provenance, craftsmanship, and a strong association with evolving
cocktail culture, with drinks such as the Picante and other globally influenced cocktails increasingly
shaping urban consumption trends. The partnership aligns closely with Monika Alcobev’s long-term
approach towards building premium categories with patience, consistency, and meaningful market
presence.
Chief Executive Officer of Angostura, Mr. Ian Forbes said, “This partnership represents more than
expanding our global distribution. It is about positioning Angostura as a premium lifestyle brand in India.
We see significant opportunities to work closely with bartenders, mixologists, retailers and hospitality
partners to showcase the versatility and quality that have made Angostura respected around the world.”
For decades, Angostura has remained a familiar presence within India’s bar ecosystem quietly occupying
its place behind counters, in classic cocktails, and in the repertoire of serious bartenders. Despite this
longstanding presence, its availability in the market had remained largely limited through unofficial
channels. That dynamic now changes with Monika Alcobev Limited bringing the brand into India through
an official route, reflecting the evolving maturity of how global spirits brands are introduced and built in
the country.
Monika Alcobev currently represents more than 100 international brands across India and neighboring
South Asian markets, with a growing portfolio spanning tequila, whiskey, gin, rum, wines, and liqueurs.
The latest partnership further reinforces the company’s position as a preferred partner for global alcobev
brands seeking a trusted and growth-oriented route into the Indian market.
About Monika Alcobev:
Monika Alcobev is a leading importer, distributor and marketer of premium alcoholic beverage brands
across the Indian subcontinent, providing end-to-end execution across HORECA, Retail and Travel Retail
channels. The portfolio includes globally acclaimed brands such as Jose Cuervo, 1800 Tequila, Remy
Martin, Cointreau, Choya, Botanist, Licor 43, Jinro Soju, Ron Diplomático, the VSPT Group and more.
With a strong presence across key markets and over 100 world-renowned labels, the company remains at
the forefront of India’s premium alco-beverage landscape. The company is also a preferred Global Travel
Retail partner for globally renowned Indian brands as well. In July 2025, the company achieved a major
milestone with a highly successful SME IPO, ushering in the next phase of strategic growth and expansion.
About Angostura:
Founded in 1824, Angostura remains one of the most influential names in the global spirits industry, with
its aromatic bitters continuing to hold cult status among bartenders and mixologists worldwide. The
company’s award-winning rum portfolio has also earned international acclaim over the decades.
For more information contact:
Aakriti Rawat
Sr. Executive PR & Communications Lead | Email: aakriti.rawat@monikaalcobev.com
Note: This release contains forward-looking statements relating to strategic initiatives, new product
launches, and Monika Alcobev Limited’s future business and financial performance. These statements
are based on current expectations and involve risks and uncertainties that may cause actual results
to differ materially. Factors include market conditions, regulatory changes, currency fluctuations,
competition, and technological developments. Monika Alcobev Limited undertakes no obligation to
update these statements except as required by law.