NSEPress Release4d ago · 28 Oct 2026, 02:02 pm
Press Release
SBI Cards and Payment Services Limited · SBICARD
✦ AI Summary▲ PositiveProduct Launch
SBI Cards and Payment Services Limited has informed the Exchange regarding a press release dated October 28, 2026, titled 'Air India and SBI Card to launch co-branded credit card soon'.
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Full Announcement
SBI Cards and Payment Services Limited has informed the Exchange regarding a press release dated October 28, 2026, titled "Air India and SBI Card to launch co-branded credit card soon".
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October 28, 2026
The BSE Limited The National Stock Exchange of India
Corporate Relationship Department. Limited
PJ. Towers. Exchange Plaza,
Dalal Street, Fort Bandra-Kurla Complex.
Mumbai - 400 001 Bandra (E), Mumbai - 400 051
SCRIP CODE: 543066 SYMBOL: SBICARD
SECURITY: Equity Shares/Debentures SECURITY: Equity Shares
Dear Sirs,
Re: Disclosure under Regulation 30 and 51 of the SEBI {Listing Obligations and
Disclosure Requirements) Regulations, 2015 - Press Release
Pursuant to Regulation 30 and 51 of the SEBI (Listing Obligations and Disclosure
Requirements) Regulations, 2015, we attach herewith the copy of press release titled
"Air India and SBI Card to launch co-branded credit card soon".
The same is also being uploaded on the website of the Company www.sbicard.com.
Kindly take the same on record.
Thanking you,
Yours faithfully,
For SBI Cards and Payment Services Limited
Payal Mittal Chhabra
Chief Compliance Officer & Company Secretary
Date and Time of Event: - October 28, 2026 at around 12:30 PM
Enclosed: As above
SBI Cards and Payment Services Ltd.
DLF Infinity Towers, Tower C, Tel: 18001801290 Registered Office:
12th Floor, Block 2, Building 3, Email: customercare@sbicard.com Unit 401 & 402, 4th Floor, Aggarwal Millennium Tower,
DLF Cyber City, Gurugram -122002, Website: sbicard.com E 1,2,3, Netaji Subhash Place, Wazirpur, New Delhi -110034
Haryana, India CIN -L65999DL 1998PLC093849
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AIR INDIA AND SBI CARD TO LAUNCH CO-BRANDED
CREDIT CARD SOON
Industry leading organisations across airlines, credit cards and payment networks unite to curate new
co-brand credit card program
Gurugram, 28 October 2026: Air India, India’s leading global airline, and SBI Card, India’s largest
pure-play credit card issuer, today announced having entered a partnership to develop a new co-brand
Visa-powered credit card program that will offer a rewarding suite of travel and lifestyle benefits to
members of Air India's Maharaja Club loyalty programme.
The partnership combines the complementary strengths of three leading organisations across airlines,
credit cards, and payment network, to create a compelling proposition for Air India's fast-growing base
of frequent flyers and loyalty members.
As India’s flag carrier, Air India has a long and distinguished history of connecting India to the world.
SBI Card brings trusted credit card expertise, deep experience of serving Indian customers, and a
strong understanding of their evolving payment needs. With over four decades of presence in India,
Visa combines its technology leadership with the scale of its global payments network and an extensive
experience in building successful co-brand partnerships around the world.
Nipun Aggarwal, Chief Commercial Officer, Air India, said, "As we transform every aspect of the
customer journey with Air India, from a modernising fleet and world-class cabin products to an
expanding global network, we are also building one of India's most compelling loyalty ecosystems with
Maharaja Club. We see a tremendous opportunity to create a co-brand credit card that is unmatched in
its ability to reward customers for both their everyday earning and their travel & lifestyle aspirations.
Together with SBI Card and Visa, our goal is to build India's most compelling travel credit card
programme and make Maharaja Club the loyalty currency of choice for millions of Indians."
Salila Pande, Managing Director & Chief Executive Officer, SBI Card, said, “As travel aspirations
evolve and customers seek experiences that offer greater value and convenience, we see a significant
opportunity to redefine the role of credit cards in their travel journeys. At SBI Card, our focus remains
on developing differentiated credit card propositions that are aligned with evolving customer
preferences, unique spending needs, and lifestyle aspirations. Through this strategic partnership, we
aim to create a compelling travel-focussed credit card that delivers rewarding experiences to customers.
This partnership marks another significant step towards delivering innovative payment solutions for
customers and expanding customer choice.”
Suresh Sethi, Group Country Manager, India and South Asia, Visa, said, “Our partnership with Air
India and SBI Card reflects a shared ambition to shape the next generation of payment experiences -
where every transaction adds greater value to the journey. By bringing together Visa’s trusted global
network and decades of co-brand expertise, we aim to create a compelling proposition that elevates
travel for Air India and SBI Card customers in India and around the world.”
With a simplified structure, a host of customer-friendly features, renamed tiers, and an updated identity,
Maharaja Club has added over five million new members since the programme was redesigned in 2024.
Maharaja Club members are now able to earn and redeem Maharaja Points on flights operated by Air
India and Air India Express to and from 104 destinations across North America, Europe (including the
UK), Australia, Middle East, Africa, Southeast Asia, South Asia, in addition 25 other Star Alliance
member airlines. Maharaja Club’s partnerships with over 100 other brands across categories, including
hospitality, retail, lifestyle and financial services, enables members to earn Maharaja Points across a
broad range of travel and everyday spends.
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STAR ALLIANCE v:►
About Air India Group
The Air India Group – comprising full-service global airline, Air India, and value carrier, Air India Express
– is spearheading a new era of Indian aviation. The Air India story began in 1932 when JRD Tata piloted
the airline’s inaugural flight and opened the skies for aviation in India. Today, Air India Group employs
more than 30,000 people, operates over 300 aircraft and carries travellers to 60 domestic and 51
international destinations across five continents.
Returning to Tata Sons in 2022 following 70 years under Government ownership, Air India Group is in
the midst of a five-year transformation programme, Vihaan.AI. As part of the transformation, Air India
has placed orders for 600 new aircraft. In addition to taking new aircraft deliveries, Air India is
progressively retrofitting all its legacy aircraft.
The Air India Group operates South Asia’s largest aviation training academy in Gurugram, India. The
construction of a new flying school and a greenfield maintenance base is in progress.
With transformation underway across all facets of the business and India’s rich legacy of hospitality, Air
India is committed to being a world class global airline with an Indian heart.
For more news on Air India, visit http://www.airindia.com/newsroom
About SBI Card
SBI Cards and Payment Services Limited (‘SBI Card’) is a non-banking financial company that offers
extensive credit card portfolio to individual cardholders and corporate clients which includes lifestyle,
rewards, travel & fuel, and banking partnership cards along with corporate cards covering all major
cardholder segments in terms of income profile and lifestyle. The brand has a wide base of around 2.32
crore cards-in-force as of Sept 2026. SBI Card has a diversified customer acquisition network that
enables the organisation to engage prospective customers across multiple channels. SBI Card is a
technology driven company.
The Company is listed on National Stock Exchange of India Ltd. (“NSE”) and BSE Ltd.(‘BSE”).
P.S. The brand name of the company is ‘SBI Card’, and it is registered in the name of ‘SBI Cards and
Payment Services Limited’. The company is trading under the entity name ‘SBICARD’ on stock
exchanges.
PRESS CONTACTS
Air India SBI Card
Ronit Baugh Vishal Tyagi
ronit.baugh@airindia.com vishal.tyagi1@sbicard.com
Anuj Bakshi / Durishi Sood
airindia@adfactorspr.com