BSECompany Update26 Oct 2026 · 26 Oct 2026, 02:31 pm
Press Release on " Daawat Rozana champions everyday meal consistency in new champaign with Celebrity Chef Ranveer Brar".
LT Foods Ltd · 532783
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LT Foods Ltd has launched a new campaign for Rozana, a branded packaged Basmati rice, featuring Celebrity Chef Ranveer Brar, highlighting the importance of consistency in everyday meal cooking.
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LT Foods Ltd - 532783 - Announcement under Regulation 30 (LODR)-Press Release / Media Release
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Ref-LTF/ SE/ 2026-27 Date: October 26, 2026
BSE Limited National Stock Exchange of India Ltd.
Phiroze Jeejeebhoy Towers Exchange Plaza, C-1, Block G,
Dalal Street Bandra Kurla Complex,
Mumbai- 400001 Bandra (E), Mumbai – 400 051
Sub: Press Release
Ref. Code: 532783. Scrip ID: LTFOODS
Dear Sir /Madam,
Please find enclosed herewith copy of Press Release on “ DAAWAT® Rozana champions
everyday meal consistency in new campaign with Celebrity Chef Ranveer Brar”.
Thanking you.
Yours truly,
For LT Foods Limited
Monika Chawla Jaggia
Company Secretary
Membership No. F5150
Press Release
Rozana champions everyday meal consistency in new
campaign with Celebrity Chef Ranveer Brar
The campaign brings alive the promise of consistent, perfectly cooked Basmati rice
every day with ‘Har Din Baney Perfect’
Delhi (India), 26th October 2026: LT Foods Ltd., a global FMCG company in the consumer food
space, today launched a new campaign for Rozana, spotlighting what matters most in
everyday cooking, i.e., consistency. Featuring celebrated chef, author and television personality, Chef
Ranveer Brar, the film taps into a universal truth of Indian households: cooking rice perfectly every
single day is easier said than done.
Built around the thought “Har Din Baney Perfect” and highlights Rozana’s proposition of
delivering consistent basmati rice for everyday meals.
Set at a familiar family dining table, the film, developed by BBDO India, opens with a mother
questioning her son Rohan about his inconsistency in his examination scores. Quick-witted as ever,
Rohan points out that the rice at home is no different, fluffy one day and sticky the next day. This sets
up the film’s central insight before Ranveer Brar introduces Rozana as an upgrade from
loose basmati rice. Ranveer Brar brings the proposition alive by highlighting that Rozana
is carefully selected and delivers consistent results from Monday to Sunday. The film culminates with
the message, “ Rozana. Har Din Baney Perfect!” before returning to the family, where
the cooked rice earns “full marks” from the child.
Link to the Campaign: https://youtu.be/L3EW5kNvW1M
Press Release
Speaking on the campaign, Mr. Ritesh Arora, CEO – India & Far East, LT Foods Ltd., said, “At
LT Foods, we believe in building enduring consumer brands by staying closely connected to their food
preferences and consumption habits. As we continue to further strengthen our strong brand equity
and expand its relevance across consumer needs and consumption occasions, our focus is on
creating compelling value propositions across consumer segments and price points, while
strengthening our portfolio and driving greater penetration of branded packaged Basmati.
Rozana is an important part of this journey, enabling us to strengthen our presence in everyday rice
consumption and bring more consumers into the branded packaged rice category. The campaign is
another step towards building greater relevance for in the everyday lives of consumers and
giving consumers a compelling proposition that brings together the trust of with the quality
and consistency they seek in everyday rice
Mr. Ritesh Sud, Chief Marketing Officer, India & Far East, LT Foods Ltd., said, “Rice is an
everyday staple, but getting it right every time is a real household challenge. We took that insight and
gave it a fun, memorable twist by drawing a parallel between unpredictable test scores and
unpredictable rice. The result is a campaign that makes a functional benefit highly relatable and
reinforces Rozana as the go-to choice for everyday perfect basmati rice.”
Rozana Delight is available for consumers across all platforms encompassing E-
Commerce, Q-Commerce, Modern Trade and General Trade.
About LT Foods Limited
LT Foods Ltd. [NSE: LTFOODS, BSE: 532783] is a leading global FMCG company in the consumer food space.
It is a leading player globally in the specialty rice and rice-based foods business for more than last 75 years.
The company delivers the finest quality and taste experiences in more than 85 countries across India, the U.S.,
U.K., Europe, the Middle East, the Far East and the Rest of the World. The company’s flagship brands include
, one of India’s most loved and consumed Basmati brands, Royal®, which is one of North America’s
most loved brand and many more. The company is proudly expanding into the future food preferences of
millennials by offering organic food in global markets and supplying organic food-ingredients to leading
businesses. The company is committed to nurturing the goodness of food for people, the community and the
planet.
With a consolidated revenue of around Rs. 11,023 crore as of FY’26, LT Foods has an integrated “Farm to Fork”
approach with a well-entrenched Distribution Network with Global Supply Chain Hubs backed by automated
state-of-the-art and strategically located Processing Units in India, the U.S. and Europe, and a robust distribution
network with 1400+ distributors across the globe.
For further information, please contact:
Monika Chawla Jaggia Mansha Urrahman Waris Vishal Bhalla
Chief Corporate Development Officer AGM – Corporate Communications Account Director
LT Foods Limited LT Foods Limited Concept PR
E-Mail: monika.jaggia@ltgroup.in E-Mail Id: mansha.waris@ltgroup.in E-Mail: vishal.b@coneptpr.com
M: +91 9818200721 M: +91 9205430516 M: +91 +91 88264 56567
Additional information on LT Foods Limited:
Corporate Identification No: L74899DL1990PLC041790
Registered Office Address: Unit No. 134, First Floor, Rectangle – 1, Saket District Centre, New Delhi - 110017
Corporate Office Address: 4th Floor, MVL iPark, Sector – 15, Gurugram - 122001
Website: www.ltfoods.com
Press Release
Disclaimer: Statements in this document relating to future status, events, or circumstances, including but not
limited to statements about plans and objectives, the progress and results of research and development,
potential project characteristics, project potential and target dates for project related issues are forward looking
statements based on estimates and the anticipated effects of future events on current and developing
circumstances. Such statements are subject to numerous risks and uncertainties and are not necessarily
predictive of future results. Actual results may differ materially from those anticipated in the forward-looking
statements. The Company assumes no obligation to update forward-looking statements to reflect actual results
changed assumptions or other factors.