NSEAcquisition6d ago · 25 Oct 2026, 04:48 pm

Acquisition

Senco Gold Limited · SENCO

✦ AI SummaryM&A

Senco Gold Limited has informed the Exchange about the update on the acquisition of August Jewellery Private Limited, a 68% stake for an aggregate consideration of INR 68 crore, to be invested in multiple tranches.

Analysis Scores

Earnings Impact2/10
Growth Catalyst6/10
Governance Concern1/10
Regulatory Risk1/10
Balance Sheet Risk2/10
Liquidity Impact5/10
Market Sentiment4/10

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Full Announcement

Senco Gold Limited has informed the Exchange about update on acquisition of August Jewellery Private Limited

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Sencogold_25102026164749_SGL_UpdatesonAcquisition.pdf

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Ref: SEC/SE/60/2026-27 Date: 25th October 2026 The Manager- Listing The Manager – Listing The National Stock Exchange of India Limited BSE Limited “Exchange Plaza”, Bandra – Kurla Complex, Corporate Relationship Department Bandra (EAST), Mumbai – 400051 Phiroze Jeejeebhoy Towers, Dalal Street, Mumbai – 400001 NSE SYMBOL: SENCO BSE SCRIP CODE: 543936 Dear Sir(s)/ Madam(s), Sub: Intimation under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015 – Updates on Acquisition Pursuant to Regulation 30 read with Schedule III of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015 (“SEBI LODR Regulations”), we had informed vide our letter dated 21st January 2026 that the Board of Directors of the Company had approved an investment in the equity share capital of August Jewellery Private Limited (“AJPL”), having brand name “Melorra”, thereby acquiring 68% of the equity share capital of AJPL. In continuation of the aforesaid intimation and subsequent disclosures made in this regard, we wish to inform you that the Company has, today, i.e., 25th October 2026, executed the Share Subscription Agreement (“SSA”), Shareholders’ Agreement (“SHA”) and other transaction-related documents with AJPL and its existing shareholders for the acquisition of 68% of the equity share capital of AJPL for an aggregate consideration of INR 68 crore, to be invested in multiple tranches. The completion of the aforesaid acquisition is subject to the fulfilment of certain conditions precedent as specified in the aforementioned transaction documents. The relevant details as required under Regulation 30 of the SEBI LODR Regulations, read with SEBI Master Circular No. HO/49/14/14(7)2025-CFD-POD2/I/3762/2026 dated 30th January 2026, are enclosed herewith as ‘Annexure A’. This intimation shall also be available on the website of the Company. We request you to take the above on record. Yours sincerely, For SENCO GOLD LIMITED Mukund Chandak Company Secretary & Compliance Officer Membership No: A20051 Encl: a/a Annexure A The relevant details as required under Regulation 30 of the SEBI LODR Regulations, read with SEBI Master Circular No. HO/49/14/14(7)2025-CFD-POD2/I/3762/2026 dated 30th January 2026 Sr. No. Particulars Disclosure i. Name of the target entity, details in The name of the entity is August Jewellery Private brief such as size, turnover etc Limited (“AJPL”). AJPL is engaged in the business of manufacturing, producing, designing, marketing, selling and other related activities of various kinds of gold, silver, precious stones, semi-precious stones, jewellery items, including fast fashion light weight brand of jewellery under the brand name of ‘MELORRA’. The turnover of the Company for the financial year ended 31st March 2026 is Rs. 9792.91 lakhs. ii. Whether the acquisition would fall The proposed acquisition(s) does not fall within within related party transaction(s) and Related Party Transaction(s). Further, none of the whether the promoter/ promoter group/ promoter/ promoter group/ group companies of the group companies have any interest in Company have any interest in the entity proposed to the entity being acquired? If yes, be acquired, except as creditor of AJPL. It will be a nature of interest and details thereof primary investment wherein fresh equity shares will and whether the same is done at “arm’s be issued. The funds will be used for length” growth/expansion and discharge of old liabilities. Post-acquisition, AJPL shall become a subsidiary company of Senco Gold Limited. iii. Industry to which the entity being Gems & Jewellery. acquired belongs iv. Objects and impact of acquisition The proposed investment in AJPL marks a strategic (including but not limited to, step towards reinforcing the Company’s digital and disclosure of reasons for acquisition of omnichannel strategy to cater to the fast-growing target entity, if its business is outside young consumer segment. The proposed investment the main line of business of the listed is also a part of the Company’s long term growth entity) strategy. AJPL’s robust design and e-commerce capabilities complement the Company’s core competencies. The proposed integration is expected to create significant synergies, drive operational efficiencies, and enhance innovation and customer experience across platforms. v. Brief details of any governmental or No governmental or regulatory approvals are regulatory approvals required for the required for the acquisition. acquisition vi. Indicative time period for completion The investment shall be made in tranches. The of the acquisition indicative time period for completion of the acquisition is February 2027, subject to any change basis the mutual agreement between the parties. vii. Consideration – whether cash The consideration is in the form of cash. consideration or share swap or any other form and details of the same viii. Cost of acquisition and/or the price at The acquisition of 68% equity share capital of AJPL which the shares are acquired shall be for an amount aggregating to INR 68 crores. ix. Percentage of shareholding / control The Company shall acquire 68% of the AJPL’s equity acquired and / or number of shares share capital and the overall acquisition shall be 79% acquired of the AJPL’s equity share capital including the acquisition by promoter group entity. x. Brief background about the entity AJPL was incorporated under the Companies Act acquired in terms of products/line of 2013 on 16-01-2015 having its registered office at business acquired, date of Bangalore, Karnataka, India. incorporation, history of last 3 years turnover, country in which the AJPL has been engaged in the business of acquired entity has presence and any manufacturing, producing, designing, marketing, other significant information (in brief) selling and other related activities of various kinds of gold, silver, precious stones, semi-precious stones, jewellery items, including fast fashion light weight brand of jewellery under the brand name of ‘MELORRA’. With a presence in 20 stores across India, AJPL creates trend-forward jewellery inspired by global runways. By using advanced technology, the brand continuously develops and launches fresh designs every week. Presently, the Company is managing the stores of AJPL as its Master Franchisee. The turnover of AJPL for the last 3 years is given below: Year Turnover (Rs in lakhs) 2025-26 9792.91 2024-25 3324.87 2023-24 17362.71