NSEAcquisition6d ago · 25 Oct 2026, 04:48 pm
Acquisition
Senco Gold Limited · SENCO
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Senco Gold Limited has informed the Exchange about the update on the acquisition of August Jewellery Private Limited, a 68% stake for an aggregate consideration of INR 68 crore, to be invested in multiple tranches.
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Senco Gold Limited has informed the Exchange about update on acquisition of August Jewellery Private Limited
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Ref: SEC/SE/60/2026-27 Date: 25th October 2026
The Manager- Listing The Manager – Listing
The National Stock Exchange of India Limited BSE Limited
“Exchange Plaza”, Bandra – Kurla Complex, Corporate Relationship Department
Bandra (EAST), Mumbai – 400051 Phiroze Jeejeebhoy Towers,
Dalal Street, Mumbai – 400001
NSE SYMBOL: SENCO BSE SCRIP CODE: 543936
Dear Sir(s)/ Madam(s),
Sub: Intimation under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements)
Regulations, 2015 – Updates on Acquisition
Pursuant to Regulation 30 read with Schedule III of the SEBI (Listing Obligations and Disclosure
Requirements) Regulations, 2015 (“SEBI LODR Regulations”), we had informed vide our letter dated 21st
January 2026 that the Board of Directors of the Company had approved an investment in the equity share
capital of August Jewellery Private Limited (“AJPL”), having brand name “Melorra”, thereby acquiring 68%
of the equity share capital of AJPL.
In continuation of the aforesaid intimation and subsequent disclosures made in this regard, we wish to inform
you that the Company has, today, i.e., 25th October 2026, executed the Share Subscription Agreement
(“SSA”), Shareholders’ Agreement (“SHA”) and other transaction-related documents with AJPL and its
existing shareholders for the acquisition of 68% of the equity share capital of AJPL for an aggregate
consideration of INR 68 crore, to be invested in multiple tranches. The completion of the aforesaid
acquisition is subject to the fulfilment of certain conditions precedent as specified in the aforementioned
transaction documents.
The relevant details as required under Regulation 30 of the SEBI LODR Regulations, read with SEBI Master
Circular No. HO/49/14/14(7)2025-CFD-POD2/I/3762/2026 dated 30th January 2026, are enclosed herewith
as ‘Annexure A’.
This intimation shall also be available on the website of the Company.
We request you to take the above on record.
Yours sincerely,
For SENCO GOLD LIMITED
Mukund Chandak
Company Secretary & Compliance Officer
Membership No: A20051
Encl: a/a
Annexure A
The relevant details as required under Regulation 30 of the SEBI LODR Regulations, read with SEBI
Master Circular No. HO/49/14/14(7)2025-CFD-POD2/I/3762/2026 dated 30th January 2026
Sr. No. Particulars Disclosure
i. Name of the target entity, details in The name of the entity is August Jewellery Private
brief such as size, turnover etc Limited (“AJPL”). AJPL is engaged in the business
of manufacturing, producing, designing, marketing,
selling and other related activities of various kinds of
gold, silver, precious stones, semi-precious stones,
jewellery items, including fast fashion light weight
brand of jewellery under the brand name of
‘MELORRA’.
The turnover of the Company for the financial year
ended 31st March 2026 is Rs. 9792.91 lakhs.
ii. Whether the acquisition would fall The proposed acquisition(s) does not fall within
within related party transaction(s) and Related Party Transaction(s). Further, none of the
whether the promoter/ promoter group/ promoter/ promoter group/ group companies of the
group companies have any interest in Company have any interest in the entity proposed to
the entity being acquired? If yes, be acquired, except as creditor of AJPL. It will be a
nature of interest and details thereof primary investment wherein fresh equity shares will
and whether the same is done at “arm’s be issued. The funds will be used for
length” growth/expansion and discharge of old liabilities.
Post-acquisition, AJPL shall become a subsidiary
company of Senco Gold Limited.
iii. Industry to which the entity being Gems & Jewellery.
acquired belongs
iv. Objects and impact of acquisition The proposed investment in AJPL marks a strategic
(including but not limited to, step towards reinforcing the Company’s digital and
disclosure of reasons for acquisition of omnichannel strategy to cater to the fast-growing
target entity, if its business is outside young consumer segment. The proposed investment
the main line of business of the listed is also a part of the Company’s long term growth
entity) strategy. AJPL’s robust design and e-commerce
capabilities complement the Company’s core
competencies. The proposed integration is expected
to create significant synergies, drive operational
efficiencies, and enhance innovation and customer
experience across platforms.
v. Brief details of any governmental or No governmental or regulatory approvals are
regulatory approvals required for the required for the acquisition.
acquisition
vi. Indicative time period for completion The investment shall be made in tranches. The
of the acquisition indicative time period for completion of the
acquisition is February 2027, subject to any change
basis the mutual agreement between the parties.
vii. Consideration – whether cash The consideration is in the form of cash.
consideration or share swap or any
other form and details of the same
viii. Cost of acquisition and/or the price at The acquisition of 68% equity share capital of AJPL
which the shares are acquired shall be for an amount aggregating to INR 68 crores.
ix. Percentage of shareholding / control The Company shall acquire 68% of the AJPL’s equity
acquired and / or number of shares share capital and the overall acquisition shall be 79%
acquired of the AJPL’s equity share capital including the
acquisition by promoter group entity.
x. Brief background about the entity AJPL was incorporated under the Companies Act
acquired in terms of products/line of 2013 on 16-01-2015 having its registered office at
business acquired, date of Bangalore, Karnataka, India.
incorporation, history of last 3 years
turnover, country in which the AJPL has been engaged in the business of
acquired entity has presence and any manufacturing, producing, designing, marketing,
other significant information (in brief) selling and other related activities of various kinds of
gold, silver, precious stones, semi-precious stones,
jewellery items, including fast fashion light weight
brand of jewellery under the brand name of
‘MELORRA’.
With a presence in 20 stores across India, AJPL
creates trend-forward jewellery inspired by global
runways. By using advanced technology, the brand
continuously develops and launches fresh designs
every week.
Presently, the Company is managing the stores of
AJPL as its Master Franchisee.
The turnover of AJPL for the last 3 years is given
below:
Year Turnover
(Rs in lakhs)
2025-26 9792.91
2024-25 3324.87
2023-24 17362.71