NSEPress Release24 Oct 2026 · 24 Oct 2026, 10:25 am
Press Release
Maruti Suzuki India Limited · MARUTI
✦ AI Summary▲ PositiveProduct Launch
Maruti Suzuki India Limited has launched the VICTORIS AURUM Edition to celebrate the first anniversary of the VICTORIS 'Got it All' SUV. The new edition features unique styling elements, including copper coloured inserts and chrome accessories, and is priced at INR 22,990. The VICTORIS has achieved record-breaking sales performance, becoming the fastest-selling passenger vehicle in India to surpass both 1.5 lakh and 1 lakh sales milestones since launch.
Analysis Scores
Earnings Impact8/10
Growth Catalyst9/10
Governance Concern1/10
Regulatory Risk2/10
Balance Sheet Risk5/10
Liquidity Impact9/10
Market Sentiment10/10
✦ Ask a Question
Ask anything about this announcement — AI will answer based on the filing content.
Full Announcement
Maruti Suzuki India Limited has informed the Exchange regarding a press release dated October 24, 2026, titled "Maruti Suzuki VICTORIS AURUM Edition Launched to Celebrate 1 Year of Record Sales Success".
Attachments (1)
📄pdf
Download →
MARUTI_24102026102410_STxIntimation_VictorisAURUM_24Oct2026.pdf
View document text
MARUTT\lSsuzurt
MSIL: COS: NSE&BSE: 2026110 09
24th October 2026
Vice President General Manager
National Stock Exchange of India Limited Department of Corporate Services
"Exchange Plazt', Bandra - Kurla Complex BSE Limited
Bandra (E), Phiroze Jeejeebhoy Towers
Mumbai - 400 051 Dalal Street, Mumbai - 400 001
Subiect: Press Release
Dear Sir(s),
Please find enclosed herewith as Annexure -'0A", a copy of the press release being issued
today.
Kindly take the same on record.
Thanking You,
hly,
Yours
ForMaruti Suzuki India Limited
Sanjeev Grover
Executive Officer & Company Secretary
MARUTI SUZUKI INDIA LIMITED
Reglstered and Head Ofice:
Maruti Suanki lndia Limited,
1, Nelson Mandela Road, Vasant Kunj,
New Delhi- 11070,lndia
Tel: 011-46781000
Emall ld : contact@arutl.co.ln, www.marutlsuankl.com
CIN : L34103DL1981PLC011375
Press Release Annexure - "A"
Maruti Suzuki VICTORIS AURUM Edition Launched to Celebrate 1 Year of Record Sales Success
• VICTORIS has won the hearts of customers in its first year by setting the record for the highest cars sold
during the 1st Year for a new model launch#1.
• As a tech-loaded SUV developed for digital natives, the VICTORIS has become the fastest-selling
passenger vehicle in India to surpass both 1.5 lakh#2 and 1 lakh sales milestones#3 since launch.
• To celebrate the milestones, Maruti Suzuki launches the VICTORIS AURUM Edition Strong Hybrid
featuring unique styling elements that set it apart from the crowd this festive season.
• The new VICTORIS AURUM Edition is styled with copper coloured inserts for the front, side, rear skid
plate designs and wheel arches. A striking new range of chrome accessories garnish the front grille,
fenders, bumpers, body side mouldings and door visors, along with new all-weather 3D cabin mats, a
3D boot mat and a rear trunk sill guard.
• For the launch, Maruti Suzuki has teamed up with Bollywood icon Shahid Kapoor as the face of the
VICTORIS AURUM Edition.
New Delhi, October 24, 2026: Maruti Suzuki India Limited (Maruti Suzuki) celebrates the first anniversary
of the VICTORIS ‘Got it All’ SUV with the launch of the new AURUM Edition. Designed and developed for
young, ambitious, tech-savvy customers, the VICTORIS has won the hearts of customers in its first year by
setting a record for the highest cars sold during the 1st Year for a new model launch in the Passenger
Vehicle (PV) category#1. As a tech-loaded SUV developed for digital natives, the new celebratory VICTORIS
AURUM Edition with Strong Hybrid technology and EV mode has been launched with a kit price of
INR 22 990.
Commenting on the launch of the Maruti Suzuki VICTORIS AURUM Edition, Mr. Partho Banerjee, Senior
Executive Officer, Marketing and Sales, Maruti Suzuki India Limited, said, “Conceptualised as a ‘Got it All’
SUV for today’s dynamic young go-getters who ‘want it all’, the VICTORIS has truly won the hearts of
buyers. As we celebrate its first anniversary, it’s worth noting that the VICTORIS has become the fastest-
selling PV to clock both the 1.5 Lakh and 1 Lakh sales milestones, going on to achieve the highest sales for
any car in India during its 1st year of launch. Recognising these extraordinary achievements, we are
introducing the VICTORIS AURUM Edition Strong Hybrid, with tasteful enhancements that are sure to grab
eyeballs and make this festive season feel all the more special for our valuable customers. Our association
with Shahid Kapoor, for the new AURUM Edition is also sure to complement the VICTORIS’ contemporary
appeal.”
Press Release
Named after the Latin word for gold, AURUM reflects the VICTORIS’ golden first-year with
record-breaking sales performance that has garnered industry-wide recognition. The introduction of
the VICTORIS AURUM Edition with Strong Hybrid technology is sure to strike a chord with dynamic young
customers who are early adopters of technology.
The new Maruti Suzuki VICTORIS AURUM Edition has been curated with a unique design theme featuring
copper coloured inserts for the front, side, rear skid plate designs and wheel arches. A striking range of
chrome accessories for the front grille, fenders, bumpers, body side mouldings and door visors, along with
new all-weather 3D cabin mats, a 3D boot mat and a rear trunk sill guard to set the VICTORIS AURUM
Edition apart.
Complementing the unique appeal of the new VICTORIS AURUM Edition is a tie-up with Bollywood icon
Shahid Kapoor VICTORIS AURUM Edition—uniting one of Indian cinema’s most dynamic and versatile
contemporary stars with the ultimate ‘Got it All’ SUV. Driven by relentless energy, a distinct sense of style,
and a passion for premium lifestyle experiences, Shahid perfectly mirrors the vibe of today’s young India.
He embodies a generation that refuses to compromise, is always moving forward. This raw synergy
seamlessly aligns with the VICTORIS philosophy: engineered for those who demand more from life and
live it loud.
The VICTORIS’ unprecedented success has received significant recognition from the Indian Automotive
Media Fraternity during its debut year. It received the prestigious Indian Car of the Year Award (ICOTY)
2026 and Car of the Year Awards from BBC Top Gear India, Car India Magazine, ABP Live Auto and
Hindustan Times Auto. The Maruti Suzuki VICTORIS has received numerous awards across multiple
categories from diverse juries, making it one of the most awarded vehicles of 2026.
Issued by:
PR & Communications,
Maruti Suzuki India Limited,
1, Nelson Mandela Road,
Vasant Kunj, New Delhi.
Ph: 91-11-4678 1000
Email: corp.comm@maruti.co.in
Website: www.marutisuzuki.com
X: @Maruti_Corp
#1 Claim supported by JATO Dynamics Limited certification dated 16th September 2026
#2 Claim supported by JATO Dynamics Limited certification dated 12th October 2026
#3 Claim supported by JATO Dynamics Limited certification dated 31st May 2026