Investor Presentation

October 22, 2026 BSE Ltd. National Stock Exchange of India Ltd. Listing Department, Exchange Plaza, P. J. Towers, Dalal Street, Bandra-Kurla Complex, Mumbai – 400 001. Bandra (E), Mumbai – 400 051. (Scrip Code: Equity - 544484), (Symbol: BLUESTONE, Series EQ) Dear Sirs/ Madam, Sub: Intimation under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015 - Investor Presentation Further to the intimation done by the Company on October 15, 2026 with respect to the Result Conference Call to be hosted by the Management of our Company on Friday, October 23, 2026 at 11:30 A.M. (Indian Standard Time) to discuss the Unaudited Standalone and Consolidated Financial Results of the Company for the quarter ended September 30, 2026, along with the Limited Review Report issued by the Statutory Auditors we are enclosing herewith an Investor Presentation, the same is also available on the website of the Company i.e. https://www.bluestone.com/investor- relations.html. You are requested to take the above information on record. Thanking You, Yours Faithfully, For BlueStone Jewellery and Lifestyle Limited (Formerly known as BlueStone Jewellery and Lifestyle Private Limited) Mandar Godbole Company Secretary and Compliance Officer ACS: 30240 Encl: As above BlueStone Jewellery and Lifestyle Limited [Formerly Known as BlueStone Jewellery and Lifestyle Private Limited] Reg. off : Site No. 89/2 Lava Kusha Arcade, Munnekolal Village, Outer Ring Road, Marathahalli, Bangalore - 560037 statutorycompliance@bluestone.com www.bluestone.com CIN: L72900KA2011PLC059678 Corporate off: 302, Dhantak Plaza, Makwana Road, Marol, Andheri East, Mumbai - 400 059, Maharashtra. Contact No: 080 4514 6904 Investor Presentation Q2 & H1 FY27 Disclaimer Prospective investors should carefully consider the risks associated with investing in the equity shares of BlueStone Jewellery and Lifestyle Limited (the “Company”) . Certain images and visuals used in this presentation are for illustrative purposes only. This presentation is provided solely for informational purposes and does not constitute an offer, solicitation or recommendation to purchase or subscribe to any securities of the Company, nor should it form the basis of any investment decision or contractual commitment . While the information contained herein has been compiled from sources believed to be reliable, the Company makes no representation or warranty, express or implied, regarding its accuracy, completeness or reliability and, to the extent permitted by applicable law, disclaims any liability arising from its use or reliance thereon . This presentation may contain forward -looking statements relating to the Company’s business, strategy, market opportunities, growth prospects and future performance . Actual results may differ materially due to various risks and uncertainties, including movements in gold and precious metal prices, consumer demand, competitive intensity, regulatory changes, supply -chain dynamics and broader economic conditions . Such statements are based on current expectations and assumptions, and the Company undertakes no obligation to update them except as required by applicable law. Table of Contents 01 BlueStone 02 Business 03 Financial at Overview Performance a Glance BlueStone at a Glance India’s second largest ‘digital first’ omni -channel jewellery player 38.9% 32.9% 172.7% Fastest Growing with Strong Unit Economics Revenue CAGR (FY24 -26) SSSG ( H1 FY27) Reported EBITDA CAGR % (FY24 -FY26) #2 28-32% Market Leader Digital -first omni -channel jewellery brands in India (FY24) Market share among omni -channel jewellery players (FY25) 6.5% 58.1% Leading Brand Repeat ratios (H1 FY27) Advertising and promotional spends as % of revenue (H1 FY27) 379 146 12,660+ Pan India Presence Stores ( Sep’26) Towns and cities (Sep’26) PIN codes serviced ( Sep’26) Best -in-class tech features 3D rendering In-house integrated tech stack Digitally Native Company Among leading jewellery retailers 1 (Jun’24) Pioneers in introducing technology One of the few amongst peers 1 10,500+ #1 95%+ Design & Manufacturing Among peers 1 by design -to-store turnaround Jewellery produced in -house (#1 amongst No of designs (Sep’26) time (FY24) peers1) Notes: 1. Basis last 3 month production data – both basis count of piece and weight. Amongst Peers/ Leading Jewellery Retailers in India, which are defined as omnichannel and multichannel retailers in India, including BlueStone and listed retailers with revenue of more than INR 5,000 mn in FY2024 and who have more than 50 physical stores. CaratLane , a step-down subsidiary of Titan Limited, has a similar business model as BlueStone and has, therefore, also been included as a peer; Source: RedSeer Report. Tracing Our Growth.. Onboarded 0.5mn+ customers since Digital Milestone: incorporation 1M+ Instagram Followers Online retail Commenced omni - Established Jaipur channel expanded 1st office at channel business facility and Crossed annual to cover 12,600 PIN Bangalore model with launch of inaugurated 100th revenue of INR 10bn codes first EBO in New Delhi store Digital Milestone: 1M+ Instagram Followers 2011 2012 2014 2015 2018 2021 2022 2023 2024 2025 2026 Establishment of Established Mumbai office and additional Establishment of 50th Establishment of 150th 323 stores across started manufacturing manufacturing unit store store 130 cities unit in Mumbai Crossed revenue of 17bn What began as a digital -first venture now stands as one of India’s most expansive jewellery retail networks, proving the power o f vision backed by execution 1.EBO : Exclusive Brand Outlet 6 Differentiating BlueStone’s Jewellery from Traditional Offerings Target Shift from wedding to non -wedding wear, delivering style, convenience, & value for the modern consumer Customers 25 to 45 years of age Category by Purity & Average Gross Repeat Revenue Projected Occasion Weight Selling Price Margins Purchase Pool Growth Women, men and couples Daily -wear ₹ 2,282 billion 18 KT or 14 KT 15-18% CAGR Jewellery ₹25,000 – 35,000 25 -35% High USD 27 billion 5 – 30 grams by 20291 (2024) Value unique Higher studded Non-wedding ₹ 697 billion designs and modern component; varied 18-21% CAGR Occasion -wear ₹35,000 – 50,000 30 -40% Medium USD 8 billion styles materials like silver, by 20291 (2024) Jewellery platinum Lay greater importance on ₹ 3,360 billion design over metal Wedding 22KT predominantly ₹0.1– 0.2 million 6-9% CAGR 5 -15% Low USD 40 billion value Jewellery 30 – 250 grams and above by 20291 (2024) Tendency to BlueStone’s design -led offerings and customer -centric approach set it apart from conventional Indian discover brands through social jewellers, driving higher gross margins and repeat purchases media or online 1.Jewellery worn occasionally, such as on festivals, birthdays, anniversaries, events, etc., comprises other occasion -led jewellery 7 Source: RedSeer Report1 Business Overview Our Strengths Leading player: India’s second largest omni -channel digital first jewellery brand 1 Differentiated Approach to Product and Design 2 Advanced Manufacturing Capabilities with Vertically Integrated Operations 3 In-house Technology Architecture Driving End -to-End Business Operations 4 Pan -India Presence Across Tier -I, Tier -II and Tier -III Cities with healthy unit economics 5 Experienced and Professional Management Team backed by Marquee Investors 6 Successful Omnichannel Strategy for a Cohesive Customer Experience Integrating online and Complete purchase (online or in - Browse online Seek in -store assistance offline touchpoints person) One brand, Many touchpoints - Discover anywhere, Buy anywhere Attracting Customers Engaging Customers Retaining Customers Online & Offline 10,500+ Lifetime Exchange & Buyback Product discovery Designs On all products 379 In Nearest Store 10+1 Plan Stores pan -India View available inventory in stores Monthly Instalment Plan Industry leading Old Gold 146 3D render [Showing first 8,000 characters — download PDF for full document]