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Press Release is as enclosed
Firstsource Solutions Ltd · 532809
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Firstsource Solutions Ltd has been recognized as a Horizon 3 Market Leader in HFS Research's HFS Horizons: Customer Experience Services, 2026 report for its AI-native intelligence and CX operations expertise.
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Firstsource Solutions Ltd - 532809 - Announcement under Regulation 30 (LODR)-Press Release / Media Release
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20th October 2026
National Stock Exchange of India BSE Limited (Scrip Code: 532809)
Limited (Scrip Code: FSL) Phiroze Jeejeebhoy Towers,
Exchange Plaza, Dalal Street,
Plot no. C/1, G Block, Mumbai - 400 001
Bandra-Kurla Complex
Bandra (East),
Mumbai - 400 051
Dear Madam/ Sir,
Sub: Press Release
This is to inform that a Press Release titled – “Firstsource named Horizon 3 Market Leader in HFS
Horizons: Customer Experience Services, 2026” is attached along with this letter.
You are kindly requested to take the same on record and oblige.
Thanking you,
For Firstsource Solutions Limited
Pooja Nambiar
Company Secretary
Encl.: A/a
Firstsource Solutions Ltd
1st Floor, Athena Towers, Mindspace Malad, Goregaon (W), Mumbai – 400 063 India
Tel: +91 (22) 6666 0888 | Fax: +91 (22) 6666 0887 | Web: www.firstsource.com
(CIN: L64202MH2001PLC134147)
PRESS RELEASE
Firstsource named Horizon 3 Market Leader in HFS Horizons:
Customer Experience Services, 2026
Mumbai, India | October 20, 2026: Firstsource Solutions Limited (NSE: FSL, BSE: 532809), a global intelligence
partner and an RP-Sanjiv Goenka Group company, has been recognized as a Horizon 3 Market Leader in HFS
Research's HFS Horizons: Customer Experience Services, 2026 report. The assessment evaluated the capabilities of
33 service providers, including CX specialists, global system integrators, and consultancies across the HFS customer
experience services value chain.
Horizon 3 – Ecosystem Synergy and New Value Creation recognizes providers
that move beyond functional and end-to-end experience transformation to create new
sources of value through ecosystem collaboration, Services-as-Software models and
capabilities spanning talent, domain, technology, data and change.
HFS describes Firstsource as "AI-native intelligence rooted in 25 years of CX
operations." Its assessment highlights Firstsource's Kairos operating system, Agentic
AI Studio and Intelligent Context Framework as key elements of its approach to AI-
native CX transformation.
Ashish Chawla, Head – CX and Consulting, Firstsource, said, “We built Kairos on
a simple premise: AI creates enterprise value only when intelligence is connected to
the work itself. But ultimately, the value of that intelligence is experienced by the customer, in how quickly they get an
answer, how easily they resolve an issue, and how relevant and seamless the experience feels. By bringing together
our deep domain and operations expertise with AI, data and technology, we’ve built an operating system that
continuously learns from every interaction to improve both customer experience and business outcomes. HFS’
recognition of Firstsource in Horizon 3 is important independent validation of that approach.”
Melissa Fersht, Executive Research Leader, HFS Research, said, “Firstsource is pairing AI-native intelligence with
25 years of CX operations expertise, delivered through its Kairos operating system that aims to make one partner
accountable for transformation, implementation, and operations. That construct, backed by owned IP from Agentic AI
Studio to the Intelligent Context Framework, earned Firstsource its Horizon 3 (Market Leader) placement in the HFS
Horizons: Customer Experience Services, 2026 report, positioning the firm to orchestrate customer experience across
the enterprise, not just manage a slice of it."
Turning intelligence into better customer experiences
For Firstsource, the value of AI-native CX is ultimately measured by what the customer experiences: less waiting, faster
resolution, easier digital journeys, fewer handoffs and more relevant interactions.
HFS’ 2026 research points to a shift in enterprise CX buying. As GenAI and agentic AI become increasingly embedded
in customer operations, enterprises are looking beyond technology capability toward partners that can take
accountability for business outcomes. HFS identifies proprietary data, owned IP, domain expertise, operating models
and measurable value delivery as increasingly important differentiators.
The report also highlights the gap between buyer appetite for outcome-based models and current adoption: 76% of
enterprise CX buyers are open to outcome-based or gainshare pricing, while only 5% of contracts use those
models today.
This is the operating challenge Kairos, Firstsource’s operating system for Intelligence That Operates, was built to
address. It brings together domain knowledge, operational data, technology and AI engineering across transformation,
implementation and live operations. By learning from customer interactions and the decisions made around them, it is
designed to make each subsequent interaction smarter and the overall customer experience more consistent over time.
To access the HFS Horizons: Customer Experience Services, 2026 report, visit:
https://www.firstsource.com/insights/resource-hub/research-report/hfs-horizon-3-cx-report-2026-firstsource
© Firstsource Solutions Limited 1
PRESS RELEASE
About Firstsource
Firstsource Solutions Limited, an RP-Sanjiv Goenka Group company (NSE: FSL, BSE: 532809), is a global intelligence partner to
enterprises across healthcare, banking and financial services, communications, media, technology, retail, and utilities. Its inch-wide,
mile-deep practitioners work collaboratively to reimagine business process management. With operations across the US, UK, India,
Philippines, Mexico, Romania, Trinidad & Tobago, South Africa, and Australia, Firstsource combines over twenty-five years of domain
expertise with an agent-first delivery model to design, build, and operate intelligent enterprise operations. Through its Intelligence
That Operates promise—powered by Kairos, the operating system that makes it real—the company unifies consulting,
implementation, and operations into a single full-stack engagement and underwrites outcomes, not effort, turning deep domain
intelligence into a compounding operational advantage for the world’s most regulated industries. (www.firstsource.com)
Media Contact:
Madhavi Behl
Firstsource
Madhavi.behl@firstsource.com
© Firstsource Solutions Limited 1