BSECompany Update4d ago · 16 Oct 2026, 01:43 pm
Aayush Wellness Expands into USD 16.29 Billion Bone & Joint Health Segment with New Calcium & Vitamin Supplement.
Aayush Wellness Ltd · 539528
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Aayush Wellness Ltd has expanded its nutraceutical portfolio with the launch of Aayush Calcium Vitamin Tablets, a new product aimed at addressing everyday nutritional needs and supporting bone and joint health.
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Earnings Impact2/10
Growth Catalyst8/10
Governance Concern1/10
Regulatory Risk1/10
Balance Sheet Risk1/10
Liquidity Impact6/10
Market Sentiment8/10
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Aayush Wellness Ltd - 539528 - Announcement under Regulation 30 (LODR)-Press Release / Media Release
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October 16, 2026
BSE Limited, Metropolitan Stock Exchange of India Limited,
20th Floor, P. J. Towers, Vibgyor Towers, 4th floor, Plot No C 62, G - Block,
Dalal Street, Opp. Trident Hotel, Bandra Kurla Complex, Bandra
Mumbai – 400 001. (E), Mumbai – 400 098
(Scrip Code: 539528; Scrip Id: AAYUSH) (Symbol – AAYUSH, Series – EQ)
Dear Sir/Madam,
Reference: Regulation 30 of SEBI (Listing Obligations and Disclosures Requirements)
Regulations, 2015.
Subject: Press Release: Aayush Wellness Expands into USD 16.29 Billion Bone & Joint
Health Segment with New Calcium & Vitamin Supplement.
This is to inform the Exchange that Aayush Wellness Limited has expanded its nutraceutical portfolio
with the launch of “Aayush Calcium Vitamin Tablets”, aimed at addressing everyday nutritional needs
and supporting bone and joint health.
The detailed press release titled “Aayush Wellness Expands into USD 16.29 Billion Bone & Joint
Health Segment with New Calcium & Vitamin Supplement” is enclosed herewith, and the contents
thereof are self-explanatory.
You are requested to take the above cited information on your record.
Thanking You,
For Aayush Wellness Limited
Kashiram Jadhav
Director
DIN: 11640980
AAYUSH WELLNESS LIMITED
CIN: L01122MH1984PLC463364
Registered Office: B402, Takshashila, Samant Estate, Goregaon East, Mumbai – 400063.
Contact No: +91 8448693031 Email: cs@aayushwellness.com Website: www.aayushwellness.com
Aayush Wellness Expands into USD 16.29 Billion Bone & Joint Health
Segment with New Calcium & Vitamin Supplement
The new Calcium & Vitamin offering strengthens Aayush Wellness’ growing nutraceutical
portfolio and addresses everyday nutritional needs.
Mumbai, 16th October 2026-
Aayush Wellness Limited, an
integrated healthcare company
expands its Nutraceutical portfolio
with the launch of Aayush Calcium
Vitamin Tablets, a scientifically
advanced formulation designed to
address India’s widespread calcium
and vitamin deficiencies. With this
launch, the company expands its
product portfolio in the rapidly
growing USD 178 billion dietary
supplements category, a high
demand market driven by shifting
consumer health priorities, rising
nutritional gaps, and the nationwide
move toward proactive wellness
solutions.
Addressing One of India’s Largest Nutritional Gaps
• India faces one of the world’s highest rates of Vitamin D deficiency, affecting up to 80%
to 90% of the population and undermining bone health due to poor calcium absorption.
• Over 50% of Indian adults fail to meet daily calcium requirements, compounding the
risk of weakened bones and musculoskeletal disorders.
• The dual deficiency of Vitamin and calcium leads to widespread health repercussions,
including muscle spasms, fatigue, and increased joint problems, significantly impacting
quality of life and productivity.
• The crisis affects all age groups and lifestyles, from children and working professionals
to aging adults and athletes, making it a universal public health priority.
• Addressing these deficiencies represents a multi hundred million population
opportunity, highlighting the urgent need for effective, high-quality bone and joint
health solutions in India.
AAYUSH WELLNESS LIMITED
CIN: L01122MH1984PLC463364
Registered Office: B402, Takshashila, Samant Estate, Goregaon East, Mumbai – 400063.
Contact No: +91 8448693031 Email: cs@aayushwellness.com Website: www.aayushwellness.com
With the introduction of Aayush Calcium Vitamin Tablets, Aayush Wellness aims to directly
address the critical gap between daily nutritional needs and actual nutrient intake. The
formulation combines a powerful blend of essential nutrients designed to strengthen bone
health and support daily wellbeing. It includes Calcium Citrate for superior absorption, paired
with Vitamin D2 to enhance calcium utilization and bone mineralization. Magnesium and Zinc
further aid muscle function and joint support, while Folic Acid contributes to healthy cell
renewal and metabolic balance. Together, these ingredients create a well-rounded, science-
backed solution for stronger bones, better mobility, and overall musculoskeletal vitality. The
combination of these ingredients is designed not only to strengthen bone density but also to
enhance joint flexibility, support muscular performance, and promote daily vitality among
individuals with active or demanding lifestyles.
Key Benefits of Aayush Calcium Vitamin Tablets
• Helps improve calcium absorption and utilization
• Supports bone density and long-term skeletal strength
• Aids muscle function, joint mobility, and flexibility
• Addresses widespread nutrient deficiencies with a daily, easy-to-consume solution
“As India witnesses one of the world’s highest nutrient insufficiencies, our entry into this category
is both timely and strategically aligned with real consumer needs,” said Kashiram Jadhav,
Director of Aayush Wellness Limited. “Aayush Calcium Vitamin Tablets reflect our
commitment to proactive healthcare and scientific rigor. We are entering a high-growth category
that is central to India’s long-term wellness transition and holds strong commercial potential for
our shareholders.”
About Aayush Wellness Limited:
(ISO 9000 and 22000 certified company)
Aayush Wellness Limited [BSE scrip code: 539528, MSEI Symbol – AAYUSH], established in 1984, is a pioneering
name in health and wellness solutions, dedicated to offering products that merge wellbeing with innovation. We
are India’s preventive healthcare company committed to offering quality products and services to enhance
consumer well-being. Aayush Wellness continues to lead the industry in promoting healthier lifestyle choices
through its diverse range of wellness products and services. For more information, please visit
www.aayushwellness.com or Call: 8655611700 for business inquiries.
AAYUSH WELLNESS LIMITED
CIN: L01122MH1984PLC463364
Registered Office: B402, Takshashila, Samant Estate, Goregaon East, Mumbai – 400063.
Contact No: +91 8448693031 Email: cs@aayushwellness.com Website: www.aayushwellness.com