BSECompany Update6d ago · 15 Oct 2026, 03:06 pm
Disclosure under Regulation 30 and 51 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015 - Press Release
SBI Cards and Payment Services Ltd · 543066
✦ AI Summary▲ PositiveProduct Launch
SBI Cards and Payment Services Ltd has launched a co-branded credit card with Eternal Limited, offering instant discounts and cashback benefits to customers across multiple brands.
Analysis Scores
Earnings Impact6/10
Growth Catalyst8/10
Governance Concern2/10
Regulatory Risk1/10
Balance Sheet Risk3/10
Liquidity Impact9/10
Market Sentiment9/10
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SBI Cards and Payment Services Ltd - 543066 - Announcement under Regulation 30 (LODR)-Press Release / Media Release
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October 15, 2026
The BSE Limited The National Stock Exchange of India
Corporate Relationship Department. Limited
PJ. Towers. Exchange Plaza,
Dalal Street, Fort Bandra-Kurla Complex.
Mumbai - 400 001 Bandra (E), Mumbai - 400 051
SCRIP CODE: 543066 SYMBOL: SBICARD
SECURITY: Equity Shares/Debentures SECURITY: Equity Shares
Dear Sirs,
Re: Disclosure under Regulation 30 and 51 of the SEBI (Listing Obligations and
Disclosure Requirements) Regulations, 2015 - Press Release
Pursuant to Regulation 30 and 51 of the SEBI (Listing Obligations and Disclosure
Requirements) Regulations, 2015, we attach herewith the copy of press release titled
"SBI Card and Eternal Launch Co-Branded 'Eternal SBI Card'".
The same is also being uploaded on the website of the Company www.sbicard.com.
Kindly take the same on record.
Thanking you,
Yours faithfully,
For SBI Cards and Payment Services Limited
Payal Mittal Chhabra
Chief Compliance Officer & Company Secretary
Date and Time of Event: - October 15, 2026 at around 02:30 PM
Enclosed: As above
SBI Cards and Payment Services Ltd.
DLF Infinity Towers, Tower C, Tel.: 18001801290 Registered Office:
12th Floor, Block 2, Building 3, Email: customercare@sbicard.com Unit 401 & 402, 4th Floor, Aggarwal Millennium Tower,
DLF Cyber City, Gurugram -122002, Website: sbicard.com E 1,2,3, Netaji Subhash Place, Wazirpur, New Delhi -110034
Haryana, India CIN -L65999DL 1998PLC093849
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Press Release
S81 Card and Eternal Launch Co-Branded 'Eternal S81 Card'
-Offers 10% instant discount for spends on Zomato, Bistro, District, and eligible spends on Blinkit
-Cardholders also earn 5% cashback with partners including Uber, ixigo, Urban Company, and
Apollo 24/7
New Delhi, 15 October 2026: SBI Card, India's largest pure-play credit card issuer, and Eternal
Limited (formerly known as Zomato Limited) today announced the launch and 'early access' for the
Eternal SBI Card, a co-branded credit card designed for customers across Eternal and its affiliates.
The credit card is among the first in the category to offer instant discounts across multiple brands
within one ecosystem, bringing greater value to customers' everyday purchases while also
extending benefits beyond the Eternal group brands. Customers can now request early access
through the Zomato, Blinkit, and District apps to receive an invitation to apply when the card
becomes available from 22 October 2026, in a phase-wise manner.
Cardholders get a 10% instant discount on transactions on Zomato, District, and Blinkit ( only on
products under the category of electronics and beauty) and a 5% instant discount on purchases
under all other categories (subject to certain excluded categories mentioned below) on Blinkit.
These discounts shall be subject to a combined cap of ₹2000 per month across purchases made
through all the aforementioned platforms. Additionally, there is a 10% instant discount on Bistro
and a 1+1 offer on the purchase of movie tickets through District (all discounts on Eternal brands
are over and above existing platform offers). With the Eternal SBI Card, customers can also earn
5% cashback, up to ₹1,000 a month, on spends with Apollo 2417, ixigo, Uber, and Urban Company.
The Eternal SBI Card comes with the cashback auto-credit facility, which allows automatic credit of
entitled cashback against eligible transactions directly to the SBI Card account on statement
generation.
Salila Pande, Managing Director & Chief Executive Officer, S8I Card, said, "SB/ Card has always
strived to bring products for its customers that are customised as per their diverse lifestyle and
preferences, offering maximum value and enhanced experience. Launch of the Eternal SB/ Card in
strategic alliance with Eternal reflects this commitment. Designed around customer's everyday
spending needs, the card brings together compelling cashback benefits, convenience, and value
across a wide range of categories. The launch will bolster our retail co-brand credit card portfolio."
Akshant Goyal, Chief Financial Officer, Eternal, said, "Get more out of every day' is the core
belief the Eternal SB/ Card is built on. There's a strong opportunity to create more value around the
high-frequency transactions that are already a part of our customers' lives. With Zomato, Blinkit
and District at the centre, the card brings together these every day spends in one ecosystem, while
extending value beyond it."
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Beyond the core value offered, the co-branded credit card offers cashbacks and rewards on certain
spends outside Eternal's ecosystem. Cardholders get a 6-month complimentary Zomato Gold
membership as a welcome benefit on payment of the ₹499 joining fee. Along with this, cardholders
can also enjoy a spend-based annual fee waiver on achieving annual spends of ₹2,00,000 in the
previous year. The credit card also provides a 1 % fuel surcharge waiver of up to ₹200 in a statement
cycle.
Available on both the Mastercard and RuPay networks, customers can apply for the credit card
through the Zomato, Blinkit, or District mobile apps, through a fully digital onboarding process.
Eternal SBI Card Key Highlights:
r----------------------------------------
Welcome Benefits:
● 6-month complimentary Zomato Gold membership
Spend Based Reversal:
● Waiver of ₹499 annual fee on achieving spends of ₹2,00,000 in the previous year
Reward Benefits:
Accelerated Category:
● 10% instant discount on purchases made on or through Zomato, District, Bistro, and
Blinkit (applicable only on purchases under the Electronics and Beauty category).
● 5% instant discount for other categories on Blinkit (excluding: (i) infant milk substitutes,
feeding bottles and infant food; (ii) cigarette lighters and accessories, hookah
consumables, accessories and flavors, cigarettes, tobacco products, non-tobacco
blends, ashtrays, cigars, rolling papers and other related accessories; and (iii) jewellery
made from precious metals) per month.
● The aforementioned discounts shall be subject to a combined cap of ₹2000 per month
across all purchases made on Zomato, Blinkit, District, and Bistro with the co-branded
credit card.
● 5% cash back on select merchants up to ₹1000 per month (applicable on Apollo 2417,
ixigo, Uber, and Urban Company)
Base Category:
● 1 % cash back up to ₹500 on other eligible spends per month ( excluding spends on or
payments against fuel, e-wallets or prepaid instruments (including the loading of such
prepaid instruments), rental transactions, tax payments, insurance, jewellery,
education, utilities, gaming, EMls)
Movie Offer:
● Avail a complimentary movie ticket on purchase of one ticket on the District app every
month (capped at ₹200 OFF on the second ticket)
Fuel Surcharge Waiver:
● 1 % fuel surcharge waiver up to ₹200 in a statement cycle
Rewards Redemption
● Cashback is transferred to the customer's account as statement credit
Forex Markup:
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About S81 Card
SBI Cards and Payment Services Limited ('SBI Card') is a non-banking financial company that offers
extensive credit card portfolio to individual cardholders and corporate clients which includes
lifestyle, rewards, travel & fuel, and banking partnership cards along with corporate cards covering
all major cardholder' segments in terms of income profile and lifestyle. The brand has a wide base
of over 22.6 MM+ cards-in-force. SBI Card has a diversified customer acquisition network that
enables the organisation to engage prospective customers across multiple channels. SBI Card is a
technology driven company.
The Company is listed on National Stock Exchange of India Ltd. ("NSE") and BSE Ltd.('BSE").
P.S. The brand name of the company is 'S81 Card', and it is registered in the name of 'S81 Cards
and Payment Services Limited'. The company is trading under the entity name 'SBICARD' on stock
exchanges.
For further press queries please contact:
S81 Card Dentsu for S81 Card
Vishal Tyagi Shilpa Abraham
vi sh al. tyagi1@sbicard.com M: + 91-7907431859
shilpa.abraham@perfectrelations.com
Eternal
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