NSEPress Release1d ago · 13 Oct 2026, 09:33 am
Press Release
Max India Limited · MAXIND
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Max India Limited's wholly owned subsidiary, Antara Senior Living Limited, has partnered with the Indian School of Business (ISB) to launch the SCALE initiative, a research and industry engagement platform to advance senior-care research and develop care propositions for India's rapidly growing senior population.
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Max India Limited has informed the Exchange regarding a press release dated October 13, 2026, titled "Press Release ".
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October 13, 2026
Listing Department Listing Department
BSE Limited National Stock Exchange of India Limited
Phiroze Jeejeebhoy Towers Exchange Plaza, Bandra Kurla Complex,
Dalal Street Mumbai – 400 001 Bandra (East) Mumbai – 400051
Scrip Code: 543223 Name of Scrip: MAXIND
Subject: Press Release
Dear Sir/Madam,
Pursuant to Regulation 30 of the SEBI (LODR) Regulations, 2015, please find enclosed herewith
the Press Release being issued by Antara Senior Living Limited (“ASLL”), a wholly owned
subsidiary of the Company, the contents of which are self-explanatory.
This disclosure will also be hosted on Company’s website viz.
https://www.maxindia.com/investorrelations/disclosures
You are requested to kindly take the same on records.
Thanking you,
Yours faithfully
For Max India Limited
Trapti
Company Secretary & Compliance Officer
MAX INDIA LIMITED
CIN: L74999DL2019PLC464953
Corporate Office: Landmark House, 3rd Floor, Plot No. 65, Sector-44, Gurgaon - 122003, Haryana | www.maxindia.com
+91 124 6984444 | Regd. Office: Max House, 1, Dr. Jha Marg, Okhla, New Delhi, India – 110020
Max India Foundation and ISB Launch SCALE with Antara Senior Care
as Founding Industry Partner to Advance Senior-Care Research
The SCALE initiative will bridge research and industry experience to enable evidence-based care models,
informed decision-making and scalable solutions for India’s country’s rapidly growing senior population
Delhi, October 13, 2026: Antara Senior Care, India’s only integrated senior care ecosystem
offering solutions across all stages of ageing, has joined SCALE (Senior Care Advancement
Through Learning and Evidence) initiative as a founding industry partner to help strengthen the
evidence and knowledge base needed to shape the future of senior care in India. The initiative
is a collaboration between the Max India Foundation (MIF) and the Max Institute of Healthcare
Management (MIHM) at the Indian School of Business (ISB). Supported by a multi-year CSR
grant from MIF, SCALE aims to develop care propositions for the country’s rapidly growing
senior population.
Max India Foundation and ISB Launch SCALE with Antara Senior Care as Founding Industry
Partner to Advance Senior-Care Research
India is witnessing an increasing demand for senior care that is accessible, appropriate and
sustainable. As the industry expands across senior living, healthcare, AgeTech, financing and
insurance, organisations and experts are generating valuable insights through practice and
innovation. But these learnings remain fragmented. The SCALE Initiative seeks to address this gap
by generating evidence and translating it into insights that can assist industry stakeholders and
policymakers to make informed decisions. The initiative will focus on consumer behaviour,
workforce participation, social inclusion, operating and care delivery models and their financing,
and technology adoption. As the founding industry partner, Antara Senior Care is supporting
SCALE’s engagement with the senior care sector.
The MoU for the initiative was exchanged between Tara Singh Vachani, Managing Trustee, Max
India Foundation and Executive Chairperson, Antara Senior Care, and ISB Dean Madan Pillutla, in
the presence of Rajit Mehta, MD and CEO, Antara Senior Care; Ishaan Khanna, CEO, Antara
Assisted Care Services; Sarang Deo, Executive Director, MIHM at ISB; Karthik Balakrishnan,
Deputy Dean – Faculty and Research, ISB; and DNV Kumara Guru, Senior Director – Advancement,
Alumni Engagement and External Relations, ISB.
The SCALE Initiative will bring together researchers, senior care industry stakeholders and
clinicians to examine the evolving care needs of seniors and identify priority action areas. The
initiative will connect real-world industry challenges with research to impact service design,
operating models, technology adoption, workforce planning, investment and innovation across
the sector.
Tara Singh Vachani, Executive Chairperson, Antara Senior Care, said: “India's demographic
transition presents an opportunity to build a deeper understanding of how seniors can lead
healthier, more independent and fulfilling lives. As lifespan improves, seniors are seeking greater
health, independence, purpose, dignity and choice. Meeting these aspirations requires a deeper
understanding of their diverse needs and experiences. The SCALE Initiative brings together
research, practitioner insights and stakeholder perspectives to strengthen the evidence base
around ageing and care. Our aim is to translate this knowledge into more effective care models,
stronger support systems and better outcomes for seniors and their families. Through this
initiative, we hope to contribute to the broader national conversation on how India can prepare
for and respond to the opportunities and challenges of an ageing society.”
Professor Sarang Deo, Executive Director, Max Institute of Healthcare Management, ISB, said:
“India is entering a phase where the growing needs and aspirations of a senior population will
require us to rethink how we design systems, services and markets for seniors. SCALE brings a
management and evidence-based perspective to this challenge, examining how businesses,
healthcare organisations and public institutions can respond to these changes across financing,
technology, workforce participation, consumer and producer behaviour, and social inclusion.
Through SCALE, our objective is to build a stronger evidence base that can inform both private-
sector practice and public policy to shape more effective and sustainable responses to India's
growing senior population.”
SCALE at MIHM will serve as a sustained research and industry engagement platform, enabling
research collaborations, data partnerships, pilots, evaluations and knowledge exchange. Over
time, it aims to build an industry-level evidence base to help organisations innovate, respond to
evolving consumer needs, make informed business and investment decisions, strengthen
workforce strategies and scale effective approaches.
The initiative draws on Antara Senior Care’s experience of building an integrated continuum of
care across senior living, care homes and services, wellness, and products and solutions for
chronic disease management, bringing real-world insights to address the evolving needs of
seniors and their families. This complements MIHM’s healthcare research expertise and ISB’s
broader commitment to building knowledge and partnerships to address critical societal
challenges.
About Antara Senior Care
Launched in 2013, Antara is the senior-care business of Max India Limited, part of the USD6.3-billion Max Group. It is an integrated
ecosystem for senior care, operating in two main lines of business – Residences for Seniors and Assisted Care Services. Antara’s
first senior residential community in Dehradun, comprising nearly 200 families, caters to their social, recreational, educational,
wellness, and health-related needs. Its second senior living community in Noida’s Sector-150 has started welcoming families into
the 340 apartments built in Phase 1. Expanding its footprint in Gurugram, Antara will manage senior living residences, dedicated
spaces for senior living, and primary healthcare services at Estate 360 and Estate 361, developed by group company Max Estates.
Antara’s Assisted Care Services include Care Homes and Services, AGEasy, and Antara Integrated Wellness Clinic. This line of
business caters to seniors, who need more immersive interventions in their daily lives due to medical or age-related issues. With
eight facilities and 485 beds across Gurugram, Noida, Bengaluru and Chennai, Care Homes provide long-term care to seniors who
require constant medical and nursing supervision, and short-term care services for recuperation of seniors. Its care at home
services, offered in Delhi NCR, Bengaluru and Chennai, provide well-equipped, trained professionals offering care to seniors inside
their home’s comfort. AGEasy, the direct-to-consumer business a
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