BSECompany Update12 Oct 2026 · 12 Oct 2026, 10:25 pm
Appointment of M/S Dharam Pal Bullion & Jewels, Chamba as the First and founding Franchisee of Aurel Forever Yours, A brand owned by Amanaya Ventures Limited.
Amanaya Ventures Ltd · 543804
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Amanaya Ventures Ltd has appointed M/S Dharam Pal Bullion & Jewels, Chamba as its first and founding franchisee for its retail brand 'Aurel Forever Yours'. The franchisee will operate in Chamba District, Himachal Pradesh, and will sell the company's approved gold and silver bullion, jewellery and allied products.
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Amanaya Ventures Ltd - 543804 - Intimation Under Regulation 30 Of The SEBI (Listing Obligations And Disclosure Requirements) Regulations, -Appointment Of M/S Dharam Pal Bullion & Jewels, Chamba (Himachal Pradesh) As The First And Founding Franchisee Of 'Aurel Forever Yours®'
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AMANAYA VENTURES LIMITED
CIN: L51101PB2009PLC032640
Regd. Office: 69-70, First Floor, Deep Complex, Court Road, Amritsar, Punjab – 143001
Email: info@amanaya.in | Website: www.amanaya.in | Phone: 9876330890, 9915733578
Date: 12 October 2026
The Manager – Listing Compliance
BSE Limited (SME Platform)
Phiroze Jeejeebhoy Towers, Dalal Street, Fort,
Mumbai – 400 001
Scrip Code: 543804 | Symbol: AMANAYA | ISIN: INE0G1V01016
Subject: Intimation under Regulation 30 of the SEBI (Listing Obligations and Disclosure
Requirements) Regulations, 2015 — Appointment of M/s Dharam Pal Bullion & Jewels,
Chamba (Himachal Pradesh) as the first and Founding Franchisee of “Aurel Forever
Yours®”
Dear Sir / Madam,
Pursuant to Regulation 30 read with Part B of Schedule III of the SEBI (Listing Obligations and
Disclosure Requirements) Regulations, 2015 (“Listing Regulations”), we wish to inform you that the
Company has, on Sunday, 11 October 2026, executed a Franchise & Growth Agreement with M/s
Dharam Pal Bullion & Jewels, a partnership firm having its principal place of business at Near Laxmi
Narayan Temple, Dogra Bazaar, Chamba, Himachal Pradesh – 176310.
Under the said Agreement, the firm has been appointed as an authorised franchisee and the Founding
Franchisee of the Company’s retail brand “Aurel Forever Yours®”, with exclusive franchise rights for
the Aurel brand in Chamba District, Himachal Pradesh.
The Agreement has been executed substantially in the standard form approved by the Board of Directors
at its meeting held on 22 September 2026, under which the Managing Director and the Whole-time
Director & CFO were severally authorized to appoint franchisees and finalize franchise agreements.
This is the first franchise outlet of the Aurel Forever Yours® network and marks the commencement
of the Company’s franchise-led retail expansion for its physical gold and silver bullion, jewellery and
allied products. The franchised outlet at Dogra Bazaar, Chamba was inaugurated on 11 October 2026.
The details required under the SEBI circulars issued under Regulation 30 are enclosed as Annexure I,
and a brief profile of the franchisee is enclosed as Annexure II.
This intimation is also being hosted on the Company’s website at www.amanaya.in in terms of
Regulation 46 of the Listing Regulations.
Kindly take the above on record.
Thanking you,
Yours faithfully,
For Amanaya Ventures Limited
Gurpreet Kaur
Company Secretary & Compliance Officer
Membership No.: ACS A41866
Place: Amritsar
Amanaya Ventures Limited | CIN: L51101PB2009PLC032640 | Page 1 of 4
ANNEXURE I
DETAILS OF THE AGREEMENT
Disclosure under Regulation 30 read with Part B of Schedule III of the Listing Regulations and the SEBI
circulars prescribing disclosure of agreements
Sr. Particulars Details
(a) Name(s) of parties with whom M/s Dharam Pal Bullion & Jewels, a partnership firm under
the agreement is entered the Indian Partnership Act, 1932 (GSTIN
02ABAFD3049B1ZA; PAN ABAFD3049B), Chamba,
Himachal Pradesh.
(b) Purpose of entering into the Appointment of the firm as authorised franchisee and
agreement Founding Franchisee to establish and operate the first Aurel
Forever Yours® retail outlet, for retail sale of the
Company’s approved gold and silver bullion, jewellery and
allied products, and facilitation of the Company’s purchase
plans and services.
(c) Shareholding, if any, of the Nil. The Company is not a partner in, and holds no interest
Company in the entity with in, the franchisee firm.
whom the agreement is
executed
(d) Significant terms of the (i) Term of 5 years from 11 October 2026, renewable for 5
agreement (in brief) years with priority renewal; 12-month lock-in for the
franchisee.
(ii) Exclusive Aurel brand rights in Chamba District, with a
right of first refusal on new outlets in the territory and
adjacent areas.
(iii) One-time Franchisee Processing Fee of Rs. 10,000 plus
GST; no royalty or recurring franchise fee during the initial
term.
(iv) Products supplied by the Company at base cost plus an
agreed supply margin and minting charges; commission
payable to the franchisee on facilitated plan enrolments and
AMANTRA sales.
(v) Exclusive sourcing of Aurel-branded products from the
Company; brand, IP and customer data remain with the
Company.
(vi) Buy-back of sealed, untampered Aurel bullion on expiry
or termination.
(vii) Arbitration seated at Amritsar.
(e) Special rights such as right to No right to appoint directors or subscribe to shares.
appoint directors, first right to Customary franchise covenants apply: exclusive sourcing,
share subscription, restrictive brand-use restrictions, confidentiality, and 12-month post-
covenants term non-solicitation of plan customers.
(f) Whether the parties are The partners of the franchisee are members of the maternal
related to the promoter / family of Mr. Manan Mahajan, Promoter and Whole-time
promoter group / group Director & CFO. Neither the promoter, any promoter group
companies in any manner; if entity nor any group company holds any partnership interest
yes, nature of relationship in the franchisee.
Amanaya Ventures Limited | CIN: L51101PB2009PLC032640 | Page 2 of 4
Sr. Particulars Details
(g) Whether the transaction falls No. The franchisee is not a “related party” of the Company
within related party under Section 2(76) of the Companies Act, 2013 or
transactions; if yes, whether Regulation 2(1)(zb) of the Listing Regulations. The
done at arm’s length agreement is on the Board-approved standard terms
applicable to all franchisees and is at arm’s length.
(h) Issuance of shares to the Not applicable.
parties
(i) Any other disclosures, e.g. No nominee director. The Company has no financial
nominee directors or potential exposure to the franchisee other than trade receivables
conflict of interest arising in the ordinary course of supply.
(j) Termination or amendment of Not applicable — new agreement.
agreement
Amanaya Ventures Limited | CIN: L51101PB2009PLC032640 | Page 3 of 4
ANNEXURE II
PROFILE OF THE FRANCHISEE
Particulars Details
Name M/s Dharam Pal Bullion & Jewels
Constitution Partnership firm under the Indian Partnership Act, 1932
GSTIN 02ABAFD3049B1ZA (Regular; registered w.e.f. 2 September 2026)
PAN ABAFD3049B
Principal place of business Near Laxmi Narayan Temple, Dogra Bazaar, Chamba, Himachal
Pradesh – 176310
Partners Mr. Ashok Mahajan, Mrs. Tanvi Sharma, Mr. Ritesh Mahajan, Mr.
Rajesh Kumar, Mr. Rishab Mahajan
Working partners Mrs. Tanvi Sharma, Mr. Ritesh Mahajan, Mr. Rishab Mahajan
Business Trading, retail and dealing in gold and silver bullion, jewellery,
silverware and allied articles
Background The partners belong to a Chamba business family with established
interests in cloth trading, restaurant and hotel businesses
Territory under franchise Chamba District, Himachal Pradesh (exclusive)
For Amanaya Ventures Limited
Gurpreet Kaur
Company Secretary & Compliance Officer
Membership No.: ACS A41866
Amanaya Ventures Limited | CIN: L51101PB2009PLC032640 | Page 4 of 4