BSECompany Update12 Oct 2026 · 12 Oct 2026, 10:22 am
Press Release
7Seas Entertainment Ltd · 540874
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7Seas Entertainment Ltd announced the upcoming mobile racing game 'Formula Ride', currently available for pre-registration on Google Play and pre-order on the App Store, ahead of its commercial launch on Android and iOS.
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Full Announcement
7Seas Entertainment Ltd - 540874 - Announcement under Regulation 30 (LODR)-Press Release / Media Release
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Date: 12 October 2026
Place: Hyderabad
The General Manager, Listing Department,
BSE Limited
Phiroze Jeejeebhoy Towers, Dalal Street, Fort,
Mumbai – 400 001.
Scrip Code: 540874
Sub: Voluntary disclosure under Regulation 30 of the SEBI (LODR) Regulations, 2015 –
Announcement of “Formula Ride”, an upcoming mobile racing game.
Dear Sir/Madam,
Pursuant to Regulation 30 and other applicable provisions of the SEBI (Listing Obligations and
Disclosure Requirements) Regulations, 2015, we are pleased to inform you that 7Seas
Entertainment Limited has announced “Formula Ride”, an upcoming mobile racing game being
developed in India for players in domestic and international markets.
Formula Ride is currently available for pre-registration on Google Play and pre-order on the App
Store, ahead of its proposed commercial launch on Android and iOS.
Formula Ride is designed to combine high-speed racing with strategic race management, career
progression and real-time multiplayer competition. The proposed title is expected to offer
multiple game modes, vehicle progression and competitive features, with scope for future content
expansion based on launch performance, player response, technical readiness and applicable
platform requirements.
The announcement marks an important product-development milestone for the Company and
advances its focus on creating original gaming intellectual property for domestic and
international audiences. The commercial launch date and other product updates will be
communicated through the Company’s official channels.
A press release containing further details is enclosed as Annexure I. Based on the Company’s
present assessment, this announcement is not expected to have any immediate material financial
impact on the Company. You are requested to kindly take the above information on record.
Thanking you,
Yours faithfully,
For 7Seas Entertainment Limited
L. M. Shankar
Managing Director
(DIN: 01095047)
ANNEXURE I
PRESS RELEASE
7SEAS ENTERTAINMENT SHIFTS INTO HIGHER GEAR WITH “FORMULA RIDE”
India-built mobile racing title brings together speed, strategy, career progression and real-time
multiplayer for a wider global audience
Hyderabad, 12 October 2026: 7Seas Entertainment Limited (BSE: 540874) today announced
Formula Ride, an upcoming mobile racing game designed to place players at the centre of high-
speed competition while introducing strategic decisions that can influence the outcome of every
race. Formula Ride is currently available for pre-registration on Google Play and pre-order on the
App Store, ahead of its proposed commercial launch on Android and iOS.
Developed in India for domestic and international audiences, Formula Ride is being built as a
feature-rich racing experience in which raw speed is only part of the challenge. Planned gameplay
elements include tyre management, pit-stop strategy, vehicle-damage response, braking
dynamics and race-control decisions as conditions change on the track.
A racing experience built around choice and competition
Formula Ride is planned to include a range of modes intended for both quick-play users and
players seeking longer-term progression:
• Championship Mode: a structured racing season proposed to feature 10 teams and a 20-
driver grid.
• Career Mode: progression through racing tiers, with opportunities to unlock vehicles and
upgrades and build a racing reputation.
• Quick Race and Classic Modes: accessible racing sessions offering different ways to
experience the game.
• Real-time Multiplayer: proposed competitive gameplay with supporting features such
as leaderboards, achievements and daily rewards.
The game is intended to combine accessible controls with deeper systems that reward timing,
judgement and consistent improvement. This balance is expected to make the title accessible to
new players while providing progression and competitive features intended to support
continued player engagement.
Advancing original gaming intellectual property
Formula Ride reflects the Company’s continuing focus on original gaming intellectual property
and mobile-first product development. Its proposed combination of competitive gameplay,
progression systems and multiplayer features is intended to provide a foundation for future
product enhancements and content updates, subject to user adoption, commercial viability,
technical feasibility and platform requirements.
For 7Seas Entertainment, the title is also an opportunity to showcase Indian game-development
capabilities to a wider audience. The project brings together the Company’s teams across concept
development, gameplay design, software engineering, visual production, quality assurance and
publishing.
Management commentary
“Formula Ride is being designed to deliver more than the excitement of racing. Our focus is on creating an
engaging experience in which players can compete, make meaningful strategic choices and grow through
the game over time.
The title reflects our ambition to build original games in India for players everywhere. Its combination of
race strategy, career progression and real-time multiplayer gives us a strong creative foundation on which
we can continue to develop the experience. We are encouraged by the progress made so far and look forward
to the commercial launch of Formula Ride and bringing the game to players in India and international
markets.”
— L. M. Shankar, Managing Director, 7Seas Entertainment Limited
Designed for a wider audience
Formula Ride is being developed for mobile players who enjoy fast, competitive sessions as well
as those who prefer structured championships and long-term career progression. Following its
commercial launch, the Company intends to refine and update the title based on player feedback,
performance data, technical considerations and applicable platform policies.
Launch availability, platform details and further updates will be communicated through the
Company’s official website and channels.
About 7Seas Entertainment Limited
7Seas Entertainment Limited is a developer and publisher of digital games and interactive content
headquartered in Hyderabad, India. The Company develops original gaming intellectual
property and digital experiences across mobile, PC and web platforms and works across game
design, software development, animation, quality assurance, publishing and AI-assisted content
production.
Media contact
7Seas Entertainment Limited
Website: www.7seasent.com
Email: info@7seasent.com
Telephone: +91 40 4953 3636
Disclaimer: This press release contains forward-looking statements based on current expectations. Actual
outcomes may differ due to development timelines, player response, market conditions and platform
requirements, and the proposed launch does not assure any immediate financial or commercial benefit.